€2.2bn
€XXX.Xm
14,605
3,216
€XXX.Xm
The public relations consulting industry recorded an average annual decline in turnover of 2.3% between 2019 and 2024. The decline in turnover is partly due to the outbreak of the coronavirus pandemic, which led to losses in many industries, which therefore reduced their funding for PR measures. However, the demand for crisis communication has increased. Despite the coronavirus pandemic, the industry has benefited in particular from the rapid increase in the prevalence of online media over the past five years. In particular, the importance of social networks as key communication channels has transformed the way PR consultants work and the consulting needs of their clients. In order to communicate as efficiently as possible, industry players are increasingly automating their PR measures by using big data analysis tools and algorithms based on artificial intelligence, which are also relevant in online marketing. Industry turnover is expected to increase by 0.7% in 2024, totalling 2.2 billion euros.
Industry revenue has declined at a CAGR of 2.3 % over the past five years, to reach an estimated €2.2bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue (€m)
2024 |
---|---|---|
FischerAppelt AG | 73.2 | |
MC Group | 73.2 | |
Serviceplan Group SE & Co. KG | 61.0 |
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Industry revenue is measured across several distinct product and services lines, including Online PR, Press and media relations and Crisis communication. Online PR is the largest segment of the Public Relations & Communications Activities in Germany.
Online PR and the integration of multichannel strategies are becoming increasingly important in the PR industry
This sector covers the work of agencies that support companies and other organisations such as non-profit and public institutions with regard to various topics in the field of public relations (PR). This also includes support services in the area of lobbying. The activities of advertising agencies or market and opinion research companies, on the other hand, are not included in the industry definition.
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WZ 70.21 - Public Relations & Communications Activities in Germany
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
PR companies want to use multichannel strategies to address different target groups. Online media can reach consumers more quickly, but print media is still an important tool...
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Due to the digital transformation, online PR is currently the biggest sales driver in the industry. It enables information to be disseminated quickly and is more cost-efficie...
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The central region is a central hub for the German PR industry. North Rhine-Westphalia is home to the largest number of companies in the sector in Germany, while Hesse is als...
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Competition within the PR industry is fierce due to the large number of competitors and the relatively low barriers to market entry. PR consultancies compete in particular on...
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There are no major players in the public relations consulting industry. Many, mostly small companies are active in the industry, which is why the market is highly fragmented.
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The communication code developed by the German Council for Public Relations is a guideline for the behaviour and practices of PR consultants. Clear guidelines for ethical beh...
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The profit margin of individual industry players can vary greatly. Factors such as the size of the company, the range of services, specialisation and the primary target marke...
Including values and annual change:
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Key data sources in Germany include:
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The market size of the Public Relations & Communications Activities industry in Germany is €2.2bn in 2024.
There are 3,216 businesses in the Public Relations & Communications Activities industry in Germany, which has grown at a CAGR of 0.5 % between 2019 and 2024.
The market size of the Public Relations & Communications Activities industry in Germany has been declining at a CAGR of 2.3 % between 2019 and 2024.
Over the next five years, the Public Relations & Communications Activities industry in Germany is expected to grow.
The biggest companies operating in the Public Relations & Communications Activities market in Germany are FischerAppelt AG, MC Group and Serviceplan Group SE & Co. KG
Online PR and Press and media relations are part of the Public Relations & Communications Activities industry.
The company holding the most market share in Germany is FischerAppelt AG.
The level of competition is high and increasing in the Public Relations & Communications Activities industry in Germany.