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Poultry Raising in Germany - Market Research Report (2014-2029)

Veton Hoxhaj Veton Hoxhaj Frankfurt, Germany Last Updated: September 2024 WZ A01.47DE

Revenue

€5.7bn

2024

€5.7bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

10,674

Businesses

2,627

Wages

€XXX.Xm

Poultry Raising in Germany industry analysis

The poultry farming industry is benefiting from rising per capita consumption of poultry meat, while per capita consumption of eggs is declining. At the same time, the domestic self-sufficiency rate for eggs rose from 70.6% in 2019 to 75.7% in 2022. In addition, the growing requirements for husbandry conditions are resulting in enormous costs and a high level of bureaucracy for industry players, with long waiting times and a high degree of planning uncertainty. The economic situation of poultry farmers is further aggravated by high feed prices, which were at an eight-year high in 2022 and will still be significantly higher in 2024 than in 2021. The outbreak of war in Ukraine also caused energy prices to rise, which has been a burden on industry players ever since. Further additional costs arose from the rearing of brother cocks, as male chicks may no longer be killed since 1 January 2022. Over the past five years, the outbreak of bird flu has meant that tens of thousands of animals have had to be culled at regular intervals. The coronavirus crisis led to a decline in demand from the out-of-home market, which could not be compensated for by the increase in demand from private households. Over the past five years, the industry has therefore recorded an average annual decline in turnover of 0.2%. In the current year, turnover is expected to increase by 1.3% to 5.7 billion euros.The reason for the industry's moderate growth in the current year is the gradual improvement in the consumer climate. The rising per capita consumption of poultry meat is also having a positive effect on industry sales, while a decline in per capita egg consumption over the past five years has had a negative effect on the industry's sales development.In the period from 2024 to 2029, the industry is expected to record average annual sales growth of 1.1% and industry sales of 6 billion euros in 2029. Demand for poultry meat is expected to continue to rise, while per capita egg consumption is likely to fluctuate. The combination of the expected high feed and energy costs with further animal welfare and climate protection requirements is likely to significantly slow down sales growth.

Trends and Insights

  • Centring has been prohibited by law since January 2022. From 2024, interventions on a hen's egg and the termination of the breeding process after the sixth day of incubation are also to be banned. Alternatives to these practices are associated with higher costs for industry players.
  • Poultry meat is the best-selling product in the industry. The per capita consumption of poultry meat is increasing, which means that growth in this product segment can be expected in the future.
  • The largest proportion of poultry farmers are based in southern Germany. Around half of all German organic poultry farms are located in Bavaria.
  • Competition in poultry farming is moderate. The individual farms have ever higher poultry stocks, because larger poultry stocks enable farmers to save costs and thus remain competitive. Organic poultry farming is a profitable market niche.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.2 % over the past five years, to reach an estimated €5.7bn in 2024.

Trends and Insights

Animal welfare regulations pose major challenges for the industry

  • There have recently been a number of developments in laying hen husbandry that should help to improve the situation of the animals and to which the farms have had to adapt.
  • Additional trends and insights available with purchase
Poultry Raising in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The future development of sector sales depends on consumer preferences

  • Changing consumer preferences will have a major impact on poultry farmers' business in the future. For example, the increasing number of vegans is likely to have a negative impact on the industry, while a larger proportion of vegetarian consumers will have a negative effect on the production of poultry meat, but harbours potential for the production of eggs. These are used for the production of vegetarian sausage, for example.

Biggest companies in the Poultry Raising in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
EW Group GmbH
404.2
Spreenhagener Vermehrungsbetrieb für Legehennen GmbH
129.7
Geflügelzucht Werner Hockenberger
46.5

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Poultry Raising in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Chicken meat, Turkey meat and Eggs. Chicken meat is the largest segment of the Poultry Raising in Germany.

Trends and Insights

Chicken meat is likely to remain the most important type of poultry meat in the future

  • For the production of chicken meat, both female and male animals are fattened to a slaughter weight of around 1.5 kilograms after around five weeks using the short fattening method. A fattening period of around seven weeks to a weight of 2.5 kilograms is used for chickens that are intended for processing into cuts.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Poultry farming is divided into different areas due to the different ways in which poultry are used. The sector includes the rearing of laying hens for the production of eggs for consumption, the rearing, fattening and breeding of poultry and the operation of hatcheries. In addition to chickens, pheasants, geese and turkeys are also kept.

What's included in this industry?

Chicken meatTurkey meatEggsChicks and pullets

Companies

EW Group GmbHSpreenhagener Vermehrungsbetrieb für Legehennen GmbHGeflügelzucht Werner Hockenberger

Purchase this report to view all 4 major companies in this industry.

Related Terms

CONVENIENCE PRODUCTSSPRING PICKINGBROTHER's CHICKEN

Industry Code

WZ 2008

WZ 01.47 - Poultry Raising in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Centring has been prohibited by law since January 2022. From 2024, interventions on a hen's egg and the termination of the breeding process after the sixth day of incubation ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Poultry meat is the best-selling product in the industry. The per capita consumption of poultry meat is increasing, which means that growth in this product segment can be exp...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The largest proportion of poultry farmers are based in southern Germany. Around half of all German organic poultry farms are located in Bavaria.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition in poultry farming is moderate. The individual farms have ever higher poultry stocks, because larger poultry stocks enable farmers to save costs and thus remain c...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

EW Group GmbH is the only industry player with a market share of over 5%. The company is a leader in Germany in the production of specific pathogen-free hatching eggs, which ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of EW Group GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Spreenhagener Vermehrungsbetrieb für Legehennen GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Geflügelzucht Werner Hockenberger's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for EW Group GmbH, and factors influencing its performance in the industry
  • Description and key data for Spreenhagener Vermehrungsbetrieb für Legehennen GmbH, and factors influencing its performance in the industry
  • Description and key data for Geflügelzucht Werner Hockenberger, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Poultry farms receive extensive funding. Agriculture is heavily subsidised as part of the European Union's common agricultural policy. The volume of funding for agriculture i...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The profit margin of individual poultry farmers can vary greatly. Larger farms can achieve economies of scale, for example in the area of feed purchases or labour input, and ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Poultry Raising industry in Germany in 2024?

The market size of the Poultry Raising industry in Germany is €5.7bn in 2024.

How many businesses are there in the Poultry Raising in Germany industry in 2024?

There are 2,627 businesses in the Poultry Raising industry in Germany, which has declined at a CAGR of 0.1 % between 2019 and 2024.

Has the Poultry Raising industry in Germany grown or declined over the past 5 years?

The market size of the Poultry Raising industry in Germany has been declining at a CAGR of 0.2 % between 2019 and 2024.

What is the forecast growth of the Poultry Raising industry in Germany over the next 5 years?

Over the next five years, the Poultry Raising industry in Germany is expected to grow.

What are the biggest companies in the Poultry Raising market in Germany?

The biggest companies operating in the Poultry Raising market in Germany are EW Group GmbH, Spreenhagener Vermehrungsbetrieb für Legehennen GmbH and Geflügelzucht Werner Hockenberger

What does the Poultry Raising in Germany include?

Chicken meat and Turkey meat are part of the Poultry Raising industry.

Which companies have the highest market share in the Poultry Raising in Germany?

The company holding the most market share in Germany is EW Group GmbH.

How competitive is the Poultry Raising industry in Germany?

The level of competition is moderate and steady in the Poultry Raising industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Dairy Cattle Raising in Germany
  • Pig Farming in Germany
  • Mixed Farming in Germany

Complementors

  • There are no industries to display.

International industries

  • Chicken & Turkey Meat Production in the US
  • Chicken & Turkey Meat Production in Canada
  • Egg Farming in Australia
  • Poultry Meat and Egg Farming in New Zealand
  • Poultry Raising in the UK

View all industries in Germany

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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