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Meat Product Processing in Germany - Market Research Report (2014-2029)

Veton Hoxhaj Veton Hoxhaj Frankfurt, Germany Last Updated: September 2024 WZ C10.13DE

Revenue

€26.5bn

2024

€26.5bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

123k

Businesses

1,836

Wages

€X.Xbn

Meat Product Processing in Germany industry analysis

The meat processing industry is characterised by fluctuating raw material prices, high price pressure and a saturated domestic market. The consumption of meat has decreased over the past few years, which is partly due to demographic change, the increasing number of vegetarians and vegans and the population's increased health awareness. In addition, the industry is sandwiched between the dominant slaughterhouses and the supermarket sector, which has led to a drop in profitability in the industry in recent years. From 2019 to 2024, the industry recorded an average annual decline in turnover of 0.4%. In the current year, industry turnover is expected to amount to €26.5 billion, which corresponds to a decline of 0.1% compared to the previous year.In addition to the coronavirus pandemic, the war in Ukraine has also had a negative economic impact on the industry since the beginning of 2022. Together with the reciprocal sanctions between the European Union and the Russian Federation, the war led to rising energy costs and an increase in the price of agricultural commodities. These developments negated the incipient recovery effects resulting from the lifting of the coronavirus-related restrictions on catering operations. As a result, sales are expected to decline slightly in the current year. The increase in net monthly household income is likely to have a positive impact on the sector, which should also increase demand for high-quality meat. However, the potential outbreak of African swine fever poses a constant threat to the industry.Intense competition will continue in the coming years. Due to fluctuating commodity prices and the increasing market concentration of the supermarket sector, the integration of slaughtering and preparation as well as the sales market will be at the centre of corporate policy. The export business is also likely to play a greater role in view of the saturated domestic demand. It remains to be seen how African swine fever will develop and to what extent further outbreaks will have a negative impact on industry sales. For the period from 2024 to 2029, IBISWorld expects turnover growth of 0.2% per year on average and industry turnover of €26.8 billion in 2029, which is attributable to increased foreign demand.

Trends and Insights

  • Germany has recorded an average decline in per capita meat consumption over the last five years. The increasing proportion of older people in the overall population plays a major role in this, as they consume less meat.
  • In order to counteract the decline in the consumption of meat products, the range of varieties in the sausage segment has been increased. The share of sales accounted for by sausages has increased slightly over the past five years.
  • The Süden with the federal states of Baden-Württemberg and Bavaria has the highest density of industry players. The Black Forest in particular offers an attractive location and high-quality products.
  • The industry is subject to moderate internal competition. In recent years, industry players have increasingly pursued a product differentiation strategy, boosted the production of organic meat products and expanded and specialised their own range.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated €26.5bn in 2024.

Trends and Insights

Social changes had a negative impact on sales development in the past

  • Over the last five years, Germany has seen an average decline in per capita meat consumption. The rising proportion of older people in the population and the increased number of flexitarians play a major role in this, as they consume less meat.
  • Additional trends and insights available with purchase
Meat Product Processing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The global increase in the middle income bracket will have a positive impact on sector exports

  • According to the study How to Feed the world in 2050 by the Food and Agriculture Organisation (FAO), the world population is expected to grow to 9.1 billion people by 2050.

Biggest companies in the Meat Product Processing in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Tönnies Holding ApS & Co. KG
1,268.2
Westfleisch SCE mbH
976.1
Wilhelm Brandenburg GmbH & Co. OHG
861.2

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Meat Product Processing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Boiled sausages, Raw ham and bacon and Raw sausages. Boiled sausages is the largest segment of the Meat Product Processing in Germany.

Trends and Insights

Scalded sausages slightly increase their share of sales

  • In the production of cooked sausages, the raw meat is broken down with water and salt and then preserved using heat. Cooked sausages, which include varieties such as Lyoner, meat and ham sausages, beer ham, Leberkäse, Vienna sausages, mortadella and white sausages, remain firm even after repeated heating.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The meat processing industry is made up of companies that produce dried, salted or smoked meat and meat products such as sausages, pâtés, salami, cooked ham and tinned meat. Not included are the production of prepared, frozen meat and ready meals, packaged meat, meat soups and broths and the trade in processed goods. The report refers to businesses with at least 20 employees.

What's included in this industry?

Production of dried, salted and smoked meatProduction of sausage productsProduction of tinned meat and delicatessen products such as pâtés, brawn and regional specialities

Companies

Tönnies Holding ApS & Co. KGWestfleisch SCE mbHWilhelm Brandenburg GmbH & Co. OHG

Purchase this report to view all 5 major companies in this industry.

Related Terms

FLEXITARIANPÖKELNCONVENIENCE

Industry Code

WZ 2008

WZ 10.13 - Meat Product Processing in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Germany has recorded an average decline in per capita meat consumption over the last five years. The increasing proportion of older people in the overall population plays a m...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

In order to counteract the decline in the consumption of meat products, the range of varieties in the sausage segment has been increased. The share of sales accounted for by ...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Süden with the federal states of Baden-Württemberg and Bavaria has the highest density of industry players. The Black Forest in particular offers an attractive location a...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry is subject to moderate internal competition. In recent years, industry players have increasingly pursued a product differentiation strategy, boosted the producti...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Tönnies Group has been the largest processor of meat and sausage products in Germany since the takeover of the Zur Möhlen Group in 2017. Tönnies Holding ApS & Co. KG is a...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Tönnies Holding ApS & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Westfleisch SCE mbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Wilhelm Brandenburg GmbH & Co. OHG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Tönnies Holding ApS & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Westfleisch SCE mbH, and factors influencing its performance in the industry
  • Description and key data for Wilhelm Brandenburg GmbH & Co. OHG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry receives support from German Meat, an association that aims to promote the export of meat and sausage products. Membership of the Federal Association of the Germ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising commodity prices have severely impacted the profit margin. In March 2019 in particular, there was a significant increase in the price of pork due to the strong growth ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Meat Product Processing industry in Germany in 2024?

The market size of the Meat Product Processing industry in Germany is €26.5bn in 2024.

How many businesses are there in the Meat Product Processing in Germany industry in 2024?

There are 1,836 businesses in the Meat Product Processing industry in Germany, which has grown at a CAGR of 11.4 % between 2019 and 2024.

Has the Meat Product Processing industry in Germany grown or declined over the past 5 years?

The market size of the Meat Product Processing industry in Germany has been declining at a CAGR of 0.4 % between 2019 and 2024.

What is the forecast growth of the Meat Product Processing industry in Germany over the next 5 years?

Over the next five years, the Meat Product Processing industry in Germany is expected to grow.

What are the biggest companies in the Meat Product Processing market in Germany?

The biggest companies operating in the Meat Product Processing market in Germany are Tönnies Holding ApS & Co. KG, Westfleisch SCE mbH and Wilhelm Brandenburg GmbH & Co. OHG

What does the Meat Product Processing in Germany include?

Production of dried, salted and smoked meat and Production of sausage products are part of the Meat Product Processing industry.

Which companies have the highest market share in the Meat Product Processing in Germany?

The company holding the most market share in Germany is Tönnies Holding ApS & Co. KG.

How competitive is the Meat Product Processing industry in Germany?

The level of competition is moderate and increasing in the Meat Product Processing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Seafood Processing in Germany

Complementors

  • There are no industries to display.

International industries

  • Meat, Beef & Poultry Processing in the US
  • Meat, Beef & Poultry Processing in Canada
  • Cured Meat and Smallgoods Manufacturing in Australia
  • Cured Meat and Smallgoods Manufacturing in New Zealand
  • Meat Product Manufacturing in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.