Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 1.3% over the past five years, to reach an estimated €20,7Mrd. in 2024.
Trends and Insights
- Die Situation der Maler und Glaser hängt stark von der Baukonjunktur ab. So profitierte die Branche wahrend des Baubooms der letzten Jahre von einer hohen Nachfrage. Die derzeitige Abkühlung der Baukonjunktur dürfte sich wiederum negativ auf die Branche auswirken.
- Additional trends and insights available with purchase
Biggest companies in the Malerei und Glaserei
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Unternehmensgruppe Heinrich Schmid | ||||
HPM Die Handwerksgruppe GmbH | ||||
Massenberg GmbH |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Einfache Anstricharbeiten, Komplexere Malerarbeiten and Erstverglasung. Einfache Anstricharbeiten is the largest segment of the Malerei und Glaserei.
Trends and Insights
<LI>Unter einfache Anstricharbeiten fällt hauptsächlich das Streichen von Innen- und Außenwänden in Wohn- und Geschäftsgebäuden oder von anderen Bauwerken wie Mauern.</LI><LI>Diese Leistungen erfordern in der Regel keine größeren Fachkenntnisse und können auch von ungelernten Arbeitskräften erbracht werden.
- Deshalb erhalten die Beschäftigten meist sehr niedrige Gehälter, worauf mit der Einführung eines Mindestlohns für Maler reagiert wurde.</LI><LI>Einfache Anstricharbeiten werden meist von den in der Branche weit verbreiteten kleinen Einzelunternehmen ausgeführt. Die niedrigen Markteintrittsbarrieren führen zudem zu einer starken Konkurrenz und einem hohen Preisdruck in diesem Segment.</LI><LI>Im aktuellen Jahr ist angesichts steigender Haushaltsnettoeinkommen mit einem Anstieg der Zahl der Aufträge von Privathaushalten in diesem Dienstleistungssegment zu rechnen.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Durch die bis zum Ausbruch der Coronavirus-Pandemie im Jahr 2020 überwiegend positive wirtschaftliche Situation konnten viele Unternehmen in Deutschland expandieren und fragten nicht nur einfache Anstrich- und Glaserarbeiten nach, sondern erteilten den Branchenakteuren auch Spezialaufträge für industrielle Anwendungen. Sinkende Konsumausgaben für Wohnungsinstandhaltung und die geringe Nachfrage nach Maler- und Glaserarbeiten während der Pandemie führten bis 2021 jedoch zu Umsatzrückgängen. Umsatztreiber blieben in diesem Zeitraum vornehmlich der Wohnungsbau und das Geschäft mit Sanierungen. Aufgrund demografischer Veränderungen stieg der Wohnungsbedarf vor allem in den Ballungszentren an, weshalb viel neuer Wohnraum geschaffen werden musste, was die Nachfrage nach den Leistungen der Branche erheblich erhöhte. Hohe Baumaterialkosten sowie die Anhebung des europäischen Leitzinses im Sommer 2022 führten ab 2023 zu einer Abkühlung der Bautätigkeit in Deutschland. Im Zeitraum von 2019 bis 2024 ist der Branchenumsatz um durchschnittlich 1,3 % pro Jahr gewachsen. Die Maler und Glaser in Deutschland werden 2024 voraussichtlich einen Gesamtumsatz in Höhe von 20,7 Milliarden Euro erwirtschaften, was einem weiteren Wachstum um 1,6 % im Vergleich zum Vorjahr entspricht.
What's included in this industry?
Einfache AnstricharbeitenKomplexere MalerarbeitenErstverglasungGlasreparaturen und -sanierungenEinfache AnstricharbeitenKomplexere MalerarbeitenErstverglasungGlasreparaturen und -sanierungenCompanies
Unternehmensgruppe Heinrich SchmidHPM Die Handwerksgruppe GmbHMassenberg GmbHPurchase this report to view all 4 major companies in this industry.
Related Terms
SMART REPAIRKORROSIONSSCHUTZDO-IT-YOURSELF-MARKTIndustry Code
WZ F43.34DE - Malerei und Glaserei
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Wohnungen . Die Bauwirtschaft ist ein wichtiges Betätigungsfeld für Malereien und Glasereien in Deutschland. Im Zuge des Baus einer neuen Wohnung oder eines neuen Hauses müsse...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Die Haupttätigkeit der Branche sind einfache Anstricharbeiten</B>. <LI>Unter einfache Anstricharbeiten fällt hauptsächlich das Streichen von Innen- und Außenwänden in Wohn-...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Branchenakteure in der Region Mitte erfreuen sich einer hohen Nachfrage </B>. <LI>Die Region Mitte hat als bevölkerungsreichste Region auch die höchste Nachfrage nach M...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Nähe zu wichtigen Märkten. Mit Maler- und Glaserarbeiten werden meist Unternehmen aus dem regionalen Umkreis des Kunden beauftragt. Die Nähe zu Ballungsgebieten bietet Vorteil...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Die Malerei hat bei Schmid eine lange Tradition Die Unternehmensgruppe agiert heutzutage als Generalunternehmen, wobei Kunden in den Bereichen Fassade, Innenausbau und Bauwer...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Unternehmensgruppe Heinrich Schmid's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of HPM Die Handwerksgruppe GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Massenberg GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Unternehmensgruppe Heinrich Schmid, and factors influencing its performance in the industry
- Description and key data for HPM Die Handwerksgruppe GmbH, and factors influencing its performance in the industry
- Description and key data for Massenberg GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Meisterprüfung </B>. <LI>Es ist vorgeschrieben, dass in Maler- und Glasereibetrieben mindestens ein Meister in leitender Position tätig ist. Bei entsprechender Berufserfahr...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Malerei und Glaserei industry in Germany in 2024?
The market size of the Malerei und Glaserei industry in Germany is €20,7Mrd. in 2024.
How many businesses are there in the Malerei und Glaserei industry in 2024?
There are 34.849 businesses in the Malerei und Glaserei industry in Germany, which has declined at a CAGR of -0.3% between 2019 and 2024.
Has the Malerei und Glaserei industry in Germany grown or declined over the past 5 years?
The market size of the Malerei und Glaserei industry in Germany has been at a CAGR of 1.3% between 2019 and 2024.
What is the forecast growth of the Malerei und Glaserei industry in Germany over the next 5 years?
The Malerei und Glaserei in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Malerei und Glaserei market in Germany?
The biggest companies operating in the Malerei und Glaserei market in Germany are Unternehmensgruppe Heinrich Schmid, HPM Die Handwerksgruppe GmbH and Massenberg GmbH
What does the Malerei und Glaserei in Germany include?
Einfache Anstricharbeiten and Komplexere Malerarbeiten are part of the Malerei und Glaserei industry.
Which companies have the highest market share in the Malerei und Glaserei in Germany?
The company holding the most market share in Germany is Unternehmensgruppe Heinrich Schmid.
How many people are/were employed in the Malerei und Glaserei in Germany in 2024?
There are 225k employed in the Malerei und Glaserei industry in Germany 2024.
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Methodology
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
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- Industry and trade associations
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