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Letting & Operating of Real Estate in Germany - Market Research Report (2014-2029)

David Riemeier David Riemeier Frankfurt, Germany Last Updated: July 2024 WZ L68.20DE

Revenue

€107.2bn

2024

€107.2bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

296k

Businesses

117k

Wages

€XX.Xbn

Letting & Operating of Real Estate in Germany industry analysis

The industry has shrunk over the past five years. On average, industry turnover has fallen by 2.3% per year since 2019. One reason for the weak figures is the divided development in Germany. While the conurbations are predominantly prospering and recording a strong influx, which has recently led to a significant increase in rents for both office and residential properties, the economic development of retail space is stagnating or even declining in many sub-sectors. In the current year, the weakening bricks-and-mortar retail sector and the only moderate growth in the hotel sector are causing problems for property landlords. According to forecasts by IBISWorld, industry turnover will fall by 1.4% to 107.2 billion euros in 2024.The further increase in domestic migration, coupled with a renewed rise in net household income, will have a significant impact on sales development in the current year. This will enable industry players to increase rents for flats again. Commercial rental income has also recovered somewhat from the coronavirus crisis, particularly in the retail and hotel sectors, but remains just below pre-crisis levels. The recovery in office property is being slowed in particular by the establishment of the home office, even if the reductions in space discussed in public have hardly been implemented to date. < />For the period from 2024 to 2029, IBISWorld expects average annual growth of 1.5% and industry turnover of 115.3 billion euros in 2029. Due to the trend towards rising rents in major cities, regulations are expected to be tightened, such as a tightening of the rent cap. As a result, but also due to the expected trend towards working from home, which will change the office space market, momentum is likely to weaken over the next five years, particularly in the major cities.

Trends and Insights

  • The emergence of numerous industrial parks in rural areas is reducing rental income. Companies are less likely to opt for a rental model as it is more profitable to buy or build their own property.
  • Rents are rising in both rural and urban areas. Factors such as the trend towards working from home and the stagnating supply of housing in large cities have caused rents to rise, particularly in suburban areas.
  • The most important factors for locating a business are the population density and economic strength of a region. A high population goes hand in hand with a corresponding demand for residential property. Economically strong regions have a high demand for office space, among other things.
  • The highly fragmented sector is characterised by a large number of smaller landlords. The few major players have recently been increasingly endeavouring to expand their shares through takeovers and mergers.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.3 % over the past five years, to reach an estimated €107.2bn in 2024.

Trends and Insights

Increasing urbanisation is leading to an urban-rural divide in rental income

  • The upturn in the German economy that began in 2010 was largely concentrated in the country's urban centres. Large cities such as Frankfurt am Main, Hamburg and Berlin in particular prospered and attracted many companies, workers and immigrants. As a direct consequence, rents for commercial and residential property rose there.
  • Additional trends and insights available with purchase
Letting & Operating of Real Estate in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Working from home and desk sharing affect demand for office property

  • The trend towards working from home means that proximity to the workplace is becoming less important, while at the same time more space is needed for a home office, which many city centre flats do not offer. As a result, demand for flats in suburban areas will increase in future.

Biggest companies in the Letting & Operating of Real Estate in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Saga Siedlungs-Aktiengesellschaft Hamburg
1,167.3
Vivawest GmbH
973.9
LEG Immobilien SE
543.2

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Letting & Operating of Real Estate in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Flats in apartment blocks, Office property and Retail property. Flats in apartment blocks is the largest segment of the Letting & Operating of Real Estate in Germany.

Trends and Insights

Rents for flats in apartment blocks are rising in both urban and rural areas

  • A multi-party house is a building that has at least three residential units. This includes terraced houses, blocks of flats, tenement blocks or regular houses with several residential units.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry players rent and lease land, buildings and flats to commercial and private customers, whereby the properties may also have been previously leased. The sector also includes the realisation of construction projects, provided that the construction properties are intended for subsequent own management, as well as the letting and leasing of parking spaces for mobile homes. Only companies with at least one employee are included.

What's included in this industry?

Flats in apartment blocksOffice propertyRetail propertyLogistics propertiesHotel properties

Companies

Saga Siedlungs-Aktiengesellschaft HamburgVivawest GmbHLEG Immobilien SE

Purchase this report to view all 4 major companies in this industry.

Related Terms

REAL ESTATERENTALASSOCIATIONSUBURBANISATIONSALE-AND-LEASE-BACKCOWORKING

Industry Code

WZ 2008

WZ 68.20 - Letting & Operating of Real Estate in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The emergence of numerous industrial parks in rural areas is reducing rental income. Companies are less likely to opt for a rental model as it is more profitable to buy or bu...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Rents are rising in both rural and urban areas. Factors such as the trend towards working from home and the stagnating supply of housing in large cities have caused rents to ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The most important factors for locating a business are the population density and economic strength of a region. A high population goes hand in hand with a corresponding dema...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The highly fragmented sector is characterised by a large number of smaller landlords. The few major players have recently been increasingly endeavouring to expand their share...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the sector. Most landlords are sole traders or small partnerships.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Saga Siedlungs-Aktiengesellschaft Hamburg's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Vivawest GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of LEG Immobilien SE's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Saga Siedlungs-Aktiengesellschaft Hamburg, and factors influencing its performance in the industry
  • Description and key data for Vivawest GmbH, and factors influencing its performance in the industry
  • Description and key data for LEG Immobilien SE, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

With the Fuel Emissions Trading Act coming into force, the costs of the CO2 levy will no longer be borne by the tenant alone. If their properties have a poor energy balance, ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The sector incurs particularly high levels of depreciation and amortisation. In addition to the cost of constructing new buildings, this also includes expenses for refurbishm...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Letting & Operating of Real Estate industry in Germany in 2024?

The market size of the Letting & Operating of Real Estate industry in Germany is €107.2bn in 2024.

How many businesses are there in the Letting & Operating of Real Estate in Germany industry in 2024?

There are 117k businesses in the Letting & Operating of Real Estate industry in Germany, which has grown at a CAGR of 1.6 % between 2019 and 2024.

Has the Letting & Operating of Real Estate industry in Germany grown or declined over the past 5 years?

The market size of the Letting & Operating of Real Estate industry in Germany has been declining at a CAGR of 2.3 % between 2019 and 2024.

What is the forecast growth of the Letting & Operating of Real Estate industry in Germany over the next 5 years?

Over the next five years, the Letting & Operating of Real Estate industry in Germany is expected to grow.

What are the biggest companies in the Letting & Operating of Real Estate market in Germany?

The biggest companies operating in the Letting & Operating of Real Estate market in Germany are Saga Siedlungs-Aktiengesellschaft Hamburg, Vivawest GmbH and LEG Immobilien SE

What does the Letting & Operating of Real Estate in Germany include?

Flats in apartment blocks and Office property are part of the Letting & Operating of Real Estate industry.

Which companies have the highest market share in the Letting & Operating of Real Estate in Germany?

The company holding the most market share in Germany is Saga Siedlungs-Aktiengesellschaft Hamburg.

How competitive is the Letting & Operating of Real Estate industry in Germany?

The level of competition is high and increasing in the Letting & Operating of Real Estate industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Estate Agents in Germany
  • Real Estate Management in Germany
  • Combined Facilities Support Activities in Germany
  • General Building Cleaning in Germany

International industries

  • Apartment Rental in the US
  • Apartment Rental in Canada
  • Residential Property Operators in Australia
  • Commercial Property Operators in New Zealand
  • Conference Centres Letting & Operating in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.