Juice Production in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: June 2024
WZ C10.32DERevenue
€3.5bn
Past 5-Year Growth
Profit
€XX.Xm
Employees
7,173
Businesses
64
Wages
€XXX.Xm
Juice Production in Germany industry analysis
The leading juice producers have been diversifying their product range for some years now and often produce mineral waters and soft drinks in addition to fruit and vegetable juices. Germany is the country with the highest per capita consumption of fruit and vegetable juices in Europe, although this has continued to decline in recent years. Between 2019 and 2024, this trend contributed to an average annual decline in turnover for juice producers of 0.3 %. As the industry's sales are primarily dependent on consumer behaviour, industry sales have been subject to some fluctuations in recent years. In the current year, rising consumer prices and an increasing decline in demand for fruit and vegetable juices are likely to lead to a 1.9% drop in turnover to 3.5 billion euros. < />One reason for the volatile sales of industry participants over the past five years has been crop failures in raw materials such as oranges. The most important growing region for oranges is Brazil, where there have been some major crop failures in recent years, which have significantly reduced the supply of oranges or orange concentrate and increased their prices. Due to falling per capita consumption in Germany and abroad, the sales volume of fruit and vegetable juice producers is also decreasing. However, this trend has been mitigated by increasing health awareness and the willingness of consumers to spend more money on high-quality products. Due to the growing proportion of the population who are paying attention to their diet and thus to the adequate consumption of vitamins, some consumers are turning to juices instead of soft drinks with added sugar. < />In the period from 2024 to 2029, IBISWorld expects an average decline in turnover of 0.1% per year and a turnover of 3.4 billion euros in 2029. As per capita consumption of juices is expected to continue to decline in the future, industry sales are also likely to fall slightly over the next five years. As in previous years, the number of companies and businesses in the juice production sector is expected to remain virtually stagnant in the future.
Trends and Insights
- The price pressure that supermarkets and discounters are exerting on juice producers is reducing the profit margin in juice production. Although raw material prices are rising, supermarkets and discounters are trying to keep prices for juices low, which they are able to do thanks to their high market power.
- Orange juice is the industry's most popular product. It is produced with or without pulp, from concentrate or as a direct juice and is considered particularly healthy due to its high vitamin C content and important nutrients.
- Fruit-growing regions are attractive locations for the production of fruit and vegetables. The raw materials can be processed particularly fresh there, which benefits quality, and producers can save costs thanks to the short transport routes.
- Competition in the juice production industry is fierce. Fruit and vegetable juices are relatively homogeneous products, which is why industry players compete on price and supply as well as brand awareness.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.3 % over the past five years, to reach an estimated €3.5bn in 2024.
Trends and Insights
Lack of innovation opportunities and competing products contribute to declining juice consumption
- According to the Association of the German Fruit Juice Industry, Germany will be the world leader in juice consumption in 2022 with a per capita consumption of 28 litres of fruit and vegetable juices, but demand for juices has fallen significantly in recent years.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
To compensate for declining juice consumption and avoid future overcapacity, producers are diversifying their products
- The leading juice producers are the main exporters of juices and also produce soft drinks and mineral waters in addition to juices and nectars. This product diversification has already been a hedge against excessive fluctuations in sales due to declining juice consumption at home and abroad in recent years.
Biggest companies in the Juice Production in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Eckes AG | 330.0 | |
Refresco Deutschland GmbH | 213.1 | |
Riha WeserGold Getränke GmbH & Co. KG | 196.5 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Orange juice, Apple juice and Multivitamin juice. Orange juice is the largest segment of the Juice Production in Germany.
Trends and Insights
Orange juice is the most popular among consumers due to its healthy ingredients
- Orange juice is produced with or without pulp, from concentrate or as a direct juice.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Soft Drink & Bottled Water Production in Germany
Complementors
- There are no industries to display.
International industries
- Juice Production in the US
- Juice Production in Canada
- Fruit Juice Drink Manufacturing in Australia
- Soft Drink, Juice and Bottled Water Manufacturing in New Zealand
- Juice Production in the UK
Table of Contents
About this industry
Industry definition
This sector includes the production of juices and concentrates from fruit and vegetables. Companies in this sector also produce smoothies and syrups. The production of alcoholic beverages from fruit and vegetables and the production of soft drinks are not included in this sector.
What's included in this industry?
Orange juiceApple juiceMultivitamin juiceVegetable juice and nectarFruit juice and nectarCompanies
Eckes AGRefresco Deutschland GmbHRiha WeserGold Getränke GmbH & Co. KGPurchase this report to view all 6 major companies in this industry.
Related Terms
POLYPHENOLSPETCO-PACKINGIndustry Code
WZ 10.32 - Juice Production in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The price pressure that supermarkets and discounters are exerting on juice producers is reducing the profit margin in juice production. Although raw material prices are risin...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Orange juice is the industry's most popular product. It is produced with or without pulp, from concentrate or as a direct juice and is considered particularly healthy due to ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Fruit-growing regions are attractive locations for the production of fruit and vegetables. The raw materials can be processed particularly fresh there, which benefits quality...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition in the juice production industry is fierce. Fruit and vegetable juices are relatively homogeneous products, which is why industry players compete on price and sup...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Eckes AG is the industry player with the largest market share. The company's most important products are the juice brands „Hohes C“ and „Granini“. Eckes-Granini has responded...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Eckes AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Refresco Deutschland GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Riha WeserGold Getränke GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Eckes AG, and factors influencing its performance in the industry
- Description and key data for Refresco Deutschland GmbH, and factors influencing its performance in the industry
- Description and key data for Riha WeserGold Getränke GmbH & Co. KG, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Industry players must comply with EC Regulation 852/2004 on the hygiene of foodstuffs. This regulation serves to ensure food safety and obliges companies in food production t...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry's profit margin is very low. The falling demand for säften and rising commodity prices have recently had a negative impact on the profit margin.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Juice Production industry in Germany in 2024?
The market size of the Juice Production industry in Germany is €3.5bn in 2024.
How many businesses are there in the Juice Production in Germany industry in 2024?
There are 64 businesses in the Juice Production industry in Germany, which has declined at a CAGR of 0.0 % between 2019 and 2024.
Has the Juice Production industry in Germany grown or declined over the past 5 years?
The market size of the Juice Production industry in Germany has been declining at a CAGR of 0.3 % between 2019 and 2024.
What is the forecast growth of the Juice Production industry in Germany over the next 5 years?
Over the next five years, the Juice Production industry in Germany is expected to decline.
What are the biggest companies in the Juice Production market in Germany?
The biggest companies operating in the Juice Production market in Germany are Eckes AG, Refresco Deutschland GmbH and Riha WeserGold Getränke GmbH & Co. KG
What does the Juice Production in Germany include?
Orange juice and Apple juice are part of the Juice Production industry.
Which companies have the highest market share in the Juice Production in Germany?
The company holding the most market share in Germany is Eckes AG.
How competitive is the Juice Production industry in Germany?
The level of competition is high and increasing in the Juice Production industry in Germany.
