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Herstellung von Wein - Market Research Report (2013-2028)

Veton Hoxhaj Veton Hoxhaj Frankfurt, Germany Last Updated: November 2023 WZ C11.02DE

Revenue

€2,4Mrd.

2023

€2.4bn

Past 5-Year Growth

Profit

€XXX,XMio.

Employees

3.628

Businesses

32

Wages

€XXX,XMio.

Herstellung von Wein industry analysis

In den letzten fünf Jahren hat sich die Branche der Weinherstellung negativ entwickelt. Der Branchenumsatz ist wegen der aus Extremwetterereignissen resultierenden Ernteeinbußen und der weitreichenden negativen Auswirkungen der Coronapandemie seit 2018 im Mittel um 0,6 % pro Jahr gesunken. Gleichzeitig verschärfte sich aufgrund der zunehmenden Konzentration im Lebensmitteleinzelhandel und der damit einhergehenden starken Einkaufsmacht der Hauptabnehmer der Branchenakteure der Preiswettbewerb im inländischen Weinmarkt. Da zudem der Weinkonsum in den traditionellen Weinländern Frankreich, Italien und Spanien stark abgenommen hat, exportieren die dort ansässigen Weinhersteller ihre Erzeugnisse zunehmend in ausländische Absatzmärkte wie Deutschland und üben somit einen wachsenden Preisdruck auf die Branchenakteure aus.

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    Market size and recent performance (2013-2028)

    Industry revenue has declined at a CAGR of -0.6% over the past five years, to reach an estimated €2,4Mrd. in 2023.

    Trends and Insights

    • Der Trend zur ökologischen Bewirtschaftung im Weinbau ist auch in Deutschland deutlich zu spüren. Immer mehr Weinbaubetriebe verzichten auf den Einsatz von chemischen Düngern und Pflanzenschutzmitteln. Ökologisch erzeugter Wein ist bei Verbrauchern zunehmend gefragt und kann zu höheren Preisen vermarktet werden.
    • Additional trends and insights available with purchase

    Biggest companies in the Herstellung von Wein

    Company
    2023
    Market Share (%)
    2023
    Revenue ($m)
    2023
    Profit ($m)
    2023
    Profit Margin (%)
    2023
    Rotkäppchen GmbH
    Henkell & Co. Sektkellerei KG
    Schloss Wachenheim AG

    To view the market share and analysis for all 5 top companies in this industry, view purchase options.

    Products & Services Segmentation

    Industry revenue is measured across several distinct product and services lines, including Weißwein, Rotwein and Schaumwein. Weißwein is the largest segment of the Herstellung von Wein.

    Trends and Insights

    <LI>Weißweine dürften im aktuellen Jahr den größten Anteil am Branchenumsatz ausmachen.

    • Sie entstehen durch die alkoholische Gärung von nicht farbigem Fruchtfleisch und Kernen von Trauben.</LI><LI>Die Aromen und Geschmacksprofile können je nach Traubensorte und Anbauregion stark variieren. Weißer Riesling, Müller-Thurgau und Grauburgunder gehören zu den bekanntesten Weißweinsorten.</LI><LI>Der Grund für die zunehmende Beliebtheit von Weißwein liegt in seiner stetig wachsenden Sortenvielfalt und Qualität. Zudem folgt Weißwein dem Trend zu leichten und gesunden Getränken.</LI><LI>Da Weißwein in der Regel weniger Kalorien als Rotwein hat und oft als leichter empfunden wird, ist er besonders für Verbraucher attraktiv, die auf eine bewusste Ernährung achten.</LI>
    • More insights available in the full report

    Table of Contents

    About this industry

    Industry definition

    In den letzten fünf Jahren hat sich die Branche der Weinherstellung negativ entwickelt. Der Branchenumsatz ist wegen der aus Extremwetterereignissen resultierenden Ernteeinbußen und der weitreichenden negativen Auswirkungen der Coronapandemie seit 2018 im Mittel um 0,6 % pro Jahr gesunken. Gleichzeitig verschärfte sich aufgrund der zunehmenden Konzentration im Lebensmitteleinzelhandel und der damit einhergehenden starken Einkaufsmacht der Hauptabnehmer der Branchenakteure der Preiswettbewerb im inländischen Weinmarkt. Da zudem der Weinkonsum in den traditionellen Weinländern Frankreich, Italien und Spanien stark abgenommen hat, exportieren die dort ansässigen Weinhersteller ihre Erzeugnisse zunehmend in ausländische Absatzmärkte wie Deutschland und üben somit einen wachsenden Preisdruck auf die Branchenakteure aus.

    What's included in this industry?

    WeißweinRotweinSchaumweinRoséweinWeißweinRotweinSchaumweinSonstige Weine

    Companies

    Rotkäppchen GmbHHenkell & Co. Sektkellerei KGSchloss Wachenheim AG

    Purchase this report to view all 5 major companies in this industry.

    Related Terms

    MAISCHEKELTERNMOSTWINZERWEINLESEVERSCHNEIDENKELTERTRAUBENKELLEREI

    Industry Code

    WZ

    WZ C11.02DE - Herstellung von Wein

    Performance

    Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

    Analyst insights

    Konsumausgaben für alkoholische Getränke. Die Ausgaben, die auf den Konsum alkoholhaltiger Getränke entfallen, sind in den letzten fünf Jahren vor dem Hintergrund der positive...

    In this chapter (4)

    • Current Performance
    • Outlook
    • Volatility
    • Life Cycle

    Key metrics

    • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
    • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
    • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
    • Total Profit, Profit Margin, Profit per Business

    Charts

    • Revenue, including historical (2013-2022) and forecast (2023-2028)
    • Employees, including historical (2013-2022) and forecast (2023-2028)
    • Businesses, including historical (2013-2022) and forecast (2023-2028)
    • Profit, including historical (2013-2023)
    • Industry Volatility vs. Revenue Growth
    • Industry Life Cycle

    Detailed analysis

    • Trends in supply, demand and current events that are driving current industry performance
    • Expected trends, economic factors and ongoing events that drive the industry's outlook
    • Key success factors for businesses to overcome volatility
    • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

    Products and Markets

    Learn about an industry's products and services, markets and trends in international trade.

    Analyst insight

    <B>Die zunehmende Sortenvielfalt lässt die Nachfrage nach Weißwein wachsen</B>. <LI>Weißweine dürften im aktuellen Jahr den größten Anteil am Branchenumsatz ausmachen. Sie ent...

    In this chapter

    • Products & Services
    • Major Markets
    • International Trade

    Key metrics

    • Largest market segment and value in 2023
    • Product innovation level
    • Total imports, level and trend
    • Total exports, level and trend
    • Trade Balance

    Charts

    • Products & services segmentation in 2023
    • Major market segmentation in 2023
    • International trade, including imports by country and exports by country

    Detailed analysis

    • Trends impacting the recent performance of the industry's various segments
    • Innovations in the industry's product or service offering, specialization or delivery method
    • Key factors that successful businesses consider in their offerings
    • Buying segments and key trends influencing demand for industry products and services
    • Recent trends in import and export volumes, country of origin or destination, and expected future trends

    Geographic Breakdown

    Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

    Analyst insights

    <B>In der Region Mitte sind aufgrund der optimalen klimatischen Bedingungen die meisten deutschen Kellereien angesiedelt</B>. <LI>Die meisten Kellereien befinden sich in der R...

    In this chapter (1)

    • Business Locations

    Charts

    • Share of revenue, establishment, wages and employment in each region
    • Share of population compared to establishments in each region in 2023

    Tables

    • Number and share of establishments in each region in 2023
    • Number and share of revenue each region accounts for in 2023
    • Number and share of wages each region accounts for in 2023
    • Number and share of employees in each region in 2023

    Detailed analysis

    • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
    • Key success factors for businesses to use location to their advantage

    Competitive Forces

    Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

    Analyst insights

    Etablierung von Markennamen. Bei der Produktdifferenzierung sowie der Gewinnung von Kundentreue und -vertrauen hilft vor allem die Etablierung von Markennamen. Diese erhöhen a...

    In this chapter (4)

    • Concentration
    • Barriers to Entry
    • Substitutes
    • Buyer & Supplier Analysis

    Key metrics

    • Industry concentration level
    • Industry competition level and trend
    • Barriers to entry level and trend
    • Substitutes level and trend
    • Buyer power level and trend
    • Supplier power level and trend

    Charts

    • Market share concentration among the top 4 suppliers from 2018-2023
    • Supply chain including upstream supplying industries and downstream buying industries, flow chart

    Detailed analysis

    • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
    • Key success factors for businesses to manage the competitive environment of the industry.
    • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
    • Key success factors for potential entrants to overcome barriers to entry.
    • Competitive threats from potential substitutes for the industry’s own products and services.
    • Key success factors for how successful businesses can compete with substitutes.
    • Advantages that buyers have to keep favorable purchasing conditions.
    • Advantages that suppliers have to maintain favorable selling conditions.
    • Key success factors for how businesses can navigate buyer and supplier power.

    Companies

    Learn about the performance of the top companies in the industry.

    Analyst insights

    Rotkäppchen erweitert sein Bioweinsortiment Rotkäppchen erweitert 2023 sein Weinportfolio um zwei neue Weißweine der Marke Doppio Passo. Moscato, ein fruchtiger Weißwein mit...

    In this chapter

    • Market Share Concentration
    • Companies
    • Company Spotlights

    Charts

    • Industry market share by company in 2019 through 2023
    • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
    • Overview of Rotkäppchen GmbH's performance by revenue, market share and profit margin from 2017 through 2023
    • Overview of Henkell & Co. Sektkellerei KG's performance by revenue, market share and profit margin from 2017 through 2023
    • Overview of Schloss Wachenheim AG's performance by revenue, market share and profit margin from 2017 through 2023
    • Overview of revenue, market share and profit margin trend for 2 additional companies

    Detailed analysis

    • Description and key data for Rotkäppchen GmbH, and factors influencing its performance in the industry
    • Description and key data for Henkell & Co. Sektkellerei KG, and factors influencing its performance in the industry
    • Description and key data for Schloss Wachenheim AG, and factors influencing its performance in the industry
    • Description, key data and performance trends for 2 additional companies

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    <B>Verordnung (EU) Nr. 1151/2012</B>. <LI>Wie alle Lebensmittel produzierenden Branchen müssen auch die Weinhersteller zahlreiche gesetzliche Regelungen aus dem deutschen und ...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

      Detailed analysis

      • Demographic and macroeconomic factors influencing the industry
      • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
      • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

      Key Statistics

      Industry Data

      Data Tables

      Including values and annual change:

      • Revenue (2013-2028)
      • IVA (2013-2028)
      • Establishments (2013-2028)
      • Enterprises (2013-2028)
      • Employment (2013-2028)
      • Exports (2013-2028)
      • Imports (2013-2028)
      • Wages (2013-2028)

      Top Questions Answered

      Unlock comprehensive answers and precise data upon purchase. View purchase options.

      What is the estimated market size of the Herstellung von Wein industry in Germany in 2023?

      The market size of the Herstellung von Wein industry in Germany is €2,4Mrd. in 2023.

      How many businesses are there in the Herstellung von Wein industry in 2023?

      There are 32 businesses in the Herstellung von Wein industry in Germany, which has declined at a CAGR of 0.6% between 2018 and 2023.

      Has the Herstellung von Wein industry in Germany grown or declined over the past 5 years?

      The market size of the Herstellung von Wein industry in Germany has been at a CAGR of -0.6% between 2018 and 2023.

      What is the forecast growth of the Herstellung von Wein industry in Germany over the next 5 years?

      The Herstellung von Wein in Germany market is forecast to over the five years from 2023 to 2028

      What are the biggest companies in the Herstellung von Wein market in Germany?

      The biggest companies operating in the Herstellung von Wein market in Germany are Rotkäppchen GmbH, Henkell & Co. Sektkellerei KG and Schloss Wachenheim AG

      What does the Herstellung von Wein in Germany include?

      Weißwein and Rotwein are part of the Herstellung von Wein industry.

      Which companies have the highest market share in the Herstellung von Wein in Germany?

      The company holding the most market share in Germany is Rotkäppchen GmbH.

      How many people are/were employed in the Herstellung von Wein in Germany in 2023?

      There are 3.628 employed in the Herstellung von Wein industry in Germany 2023.

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      Methodology

      How are IBISWorld reports created?

      IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

      Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

      IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

      What data sources do IBISWorld analysts use?

      Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

      Key data sources in Germany include:

      • German Federal Statistics Office (Destatis)
      • European Statistics Office (Eurostat)
      • United Nations Comtrade

      Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

      These sources include:

      • Industry and trade associations
      • Industry federations or regulators
      • Major industry players annual or quarterly filings

      Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

      How does IBISWorld forecast its data?

      IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

      IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

      Learn more about our methodology and data sourcing on the Help Center.