Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -1.2% over the past five years, to reach an estimated €2,6Mrd. in 2024.
Trends and Insights
- Deutsche Spirituosen stehen international für Qualität. Die Branche erwirtschaftet etwa die Hälfte ihres Umsatzes mit Exporten. Das Qualitätssiegel „Made in Germany" macht deutsche Spirituosen im Ausland beliebt.
- Additional trends and insights available with purchase
Biggest companies in the Herstellung von Spirituosen
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Mast-Jägermeister SE | ||||
Rotkäppchen GmbH | ||||
Henkell & Co. Sektkellerei KG |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Likör, Korn und andere klare Spirituosen and Wodka. Likör is the largest segment of the Herstellung von Spirituosen.
Trends and Insights
<LI>Bitter-, Halbbitter- und Kräuterliköre sowie sonstige Liköre wie Eierlikör sind die bei Weitem beliebtesten Spirituosen in Deutschland, sodass auf diese Produktgruppe der mit Abstand größte Umsatzanteil entfällt.
- Bekannte Produkte dieser Spirituosengattung sind zum Beispiel Kleiner Feigling, Kuemmerling und Jägermeister.</LI><LI>Likör hat gemäß EU-Verordnung 2019/787 (Spirituosenverordnung) einen Mindestalkoholgehalt von 15 Volumenprozent und einen vergleichsweise hohen Mindestzuckergehalt. Dieser beträgt, ausgedrückt als Invertzucker, 70 Gramm pro Liter bei Kirschlikör, 80 Gramm pro Liter bei Enzianlikör oder ähnlichen Likören und 100 Gramm pro Liter in allen anderen Fällen.</LI><LI>Da Liköre vorrangig als Kurze beim Ausgehen, als Digestif oder Aperitif konsumiert und zumeist zu vergleichsweise niedrigen Verbraucherpreisen vertrieben werden, erfreuen sie sich nach wie vor großer Beliebtheit.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Branche der Herstellung von Spirituosen hat sich in den letzten fünf Jahren negativ entwickelt. Bedingt durch den sinkenden Alkoholkonsum in Deutschland und die weitreichenden negativen Folgen der Coronavirus-Pandemie ist der Branchenumsatz seit 2019 um durchschnittlich 1,2 % pro Jahr gesunken. Auch 2024 dürfte der Branchenumsatz um 5,3 % gegenüber dem Vorjahreswert auf 2,6 Milliarden Euro sinken.
What's included in this industry?
LikörKorn und andere klare SpirituosenWodkaWhiskyBranntwein auf ZuckerrohrbasisObstbrandBranntwein aus Wein oder TraubentresterGin und GeneverLikörKorn und andere klare SpirituosenWodkaWhiskyBranntwein auf ZuckerrohrbasisObstbrandBranntwein aus Wein oder TraubentresterGin und GeneverCompanies
Mast-Jägermeister SERotkäppchen GmbHHenkell & Co. Sektkellerei KGPurchase this report to view all 5 major companies in this industry.
Related Terms
BRENNMEISTERDESTILLATIONDESTILLERIEMAISCHEMELASSEMOSTTRESTERZUCKERCOULEURIndustry Code
WZ C11.01DE - Herstellung von Spirituosen
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Pro-Kopf-Konsum von Alkohol. Verbraucher konsumieren Alkohol durch das Trinken von Bier, Wein, Sekt, Spirituosen sowie alkoholhaltigen Mischgetränken. Seit dem Erreichen seine...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Liköre erfreuen sich großer Beliebtheit aufgrund ihrer Vielseitigkeit und generieren dadurch den höchsten Umsatzanteil </B>. <LI>Bitter-, Halbbitter- und Kräuterliköre sowi...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Destillerien in der Region Süd profitieren von der Nähe zur landwirtschaftlichen Produktion </B>. <LI>Mehr als ein Drittel aller Destillerien sind in den beiden Bundeslände...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Globale Expansion. Da der deutsche Spirituosenmarkt gesättigt ist, können Marktanteile nur schwer und mit hohem Ressourcenaufwand hinzugewonnen werden. Ausländische Märkte bie...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Mast-Jägermeister hat den Markenrechtsstreit gegen das Nürnberger Start-up Selva Negra verloren Mast-Jägermeister hat einen anderthalbjährigen Rechtsstreit gegen ein kleines ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Mast-Jägermeister SE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Rotkäppchen GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Henkell & Co. Sektkellerei KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Mast-Jägermeister SE, and factors influencing its performance in the industry
- Description and key data for Rotkäppchen GmbH, and factors influencing its performance in the industry
- Description and key data for Henkell & Co. Sektkellerei KG, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>EU-Verordnung 2019/787</B>. <LI>Wie alle lebensmittelproduzierenden Branchen müssen auch Spirituosenhersteller eine Vielzahl gesetzlicher Regelungen aus dem deutschen und e...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Herstellung von Spirituosen industry in Germany in 2024?
The market size of the Herstellung von Spirituosen industry in Germany is €2,6Mrd. in 2024.
How many businesses are there in the Herstellung von Spirituosen industry in 2024?
There are 42 businesses in the Herstellung von Spirituosen industry in Germany, which has declined at a CAGR of -1.4% between 2019 and 2024.
Has the Herstellung von Spirituosen industry in Germany grown or declined over the past 5 years?
The market size of the Herstellung von Spirituosen industry in Germany has been at a CAGR of -1.2% between 2019 and 2024.
What is the forecast growth of the Herstellung von Spirituosen industry in Germany over the next 5 years?
The Herstellung von Spirituosen in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Herstellung von Spirituosen market in Germany?
The biggest companies operating in the Herstellung von Spirituosen market in Germany are Mast-Jägermeister SE, Rotkäppchen GmbH and Henkell & Co. Sektkellerei KG
What does the Herstellung von Spirituosen in Germany include?
Likör and Korn und andere klare Spirituosen are part of the Herstellung von Spirituosen industry.
Which companies have the highest market share in the Herstellung von Spirituosen in Germany?
The company holding the most market share in Germany is Mast-Jägermeister SE.
How many people are/were employed in the Herstellung von Spirituosen in Germany in 2024?
There are 3.105 employed in the Herstellung von Spirituosen industry in Germany 2024.
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Methodology
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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