Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -2.0% over the past five years, to reach an estimated €8,4Mrd. in 2024.
Trends and Insights
- Der DIY-Trend wird durch das immer größere Sortiment der Drogerien unterstützt. Behandlungen wie das Haarefärben, das Formen der Augenbrauen, die Nagelpflege oder die Haarentfernung können dadurch selbst durchgeführt werden.
- Additional trends and insights available with purchase
Biggest companies in the Friseur- und Kosmetiksalons
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Klier Holding GmbH | ||||
Keller GmbH & Co. KG | ||||
Kosmetikstudio Hofheim EW GmbH |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Haarewaschen, -schneiden und -föhnen, Haarefärben and Produktverkauf. Haarewaschen, -schneiden und -föhnen is the largest segment of the Friseur- und Kosmetiksalons.
Trends and Insights
<LI>Die am stärksten nachgefragten Friseurleistungen sind das Waschen, Schneiden und Föhnen von Haaren.</LI><LI>Für diese Grundleistungen werden gleichzeitig auch die niedrigsten Preise verlangt.
- Denn außer Shampoo und Wasser für die Haarwäsche sowie Energie für das Föhnen werden keine zusätzlichen Ressourcen benötigt.</LI><LI>Der Einsatz zusätzlicher Produkte wie Spülungen oder Haarfestigern kostet in der Regel extra. Zudem können gerade bei günstigen Friseurketten die Preise noch weiter gesenkt werden, wenn man seine Haare nicht waschen, sondern nur nass machen lässt, oder seine Haare selbst föhnt.</LI><LI>Obwohl die Leistungen dieser Produktgruppe teilweise sehr günstig sind, machen sie aufgrund der großen Nachfrage den mit Abstand größten Teil des Branchenumsatzes aus.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
In der Branche der Friseur- und Kosmetiksalons wird der größte Teil der Umsätze durch Friseurleistungen erbracht. Allerdings hat die Zahl der Kosmetiksalons, die Leistungen wie Hautbehandlungen, Nagelpflege und Haarentfernung anbieten, in den vergangenen Jahren deutlich zugenommen. Zwei der wichtigsten Faktoren für diese Entwicklung waren der Anstieg des Haushaltsnettoeinkommens sowie die unter anderem durch die zunehmende Nutzung sozialer Medien wachsende Bedeutung des eigenen Images und damit des äußeren Erscheinungsbildes. Aufgrund der Coronavirus-Pandemie mussten alle Friseur- und Kosmetiksalons für mehrere Wochen geschlossen bleiben und auch nach der Wiedereröffnung blieben gesichtsnahe Leistungen wie die Bart- und Gesichtspflege zeitweise verboten. Daher ist der Branchenumsatz seit 2019 durchschnittlich um 2 % pro Jahr gesunken. Aufgrund der hohen Inflation dürften die Verbraucher im aktuellen Jahr weniger Geld für Friseur- und Kosmetikleistungen ausgeben, wodurch der Branchenumsatz um 1,2 % auf 8,4 Milliarden Euro sinken dürfte.
What's included in this industry?
Haare waschen, schneiden, färben und föhnenRasur und BartpflegeVerkauf von KörperpflegeproduktenManiküre und PediküreGesichtsbehandlung und -massageSchminken und Einbringen von Permanent-Make-upHaarewaschen, -schneiden und -föhnenHaarefärbenProduktverkaufNagelpflegeSonstige FriseurleistungenSonstige KosmetikleistungenCompanies
Klier Holding GmbHKeller GmbH & Co. KGKosmetikstudio Hofheim EW GmbHPurchase this report to view all 4 major companies in this industry.
Related Terms
FRANCHISEPERMANENT-MAKE-UPPERMANENTE HAARENTFERNUNGIndustry Code
WZ S96.02DE - Friseur- und Kosmetiksalons
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Monatliches Haushaltsnettoeinkommen. Das monatliche Haushaltsnettoeinkommen bildet die Entwicklung des durchschnittlichen monatlichen Haushaltseinkommens in Deutschland nach A...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Haarewaschen, -schneiden und -föhnen sind die Grundleistungen der Friseure</B>. <LI>Die am stärksten nachgefragten Friseurleistungen sind das Waschen, Schneiden und Föhnen ...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>In der Region Mitte gibt es aufgrund der hohen Einwohnerzahl die meisten Betriebe</B>. <LI>Die Region Mitte weist im Vergleich zu den restlichen Gebieten Deutschlands die m...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Nähe zu wichtigen Märkten. Salons in prominenter und leicht zugänglicher Lage ziehen eher die Aufmerksamkeit von Passanten auf sich, was sich wiederum positiv auf den mit Lauf...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Die Pandemie hat eine Neustrukturierung des Unternehmens im Insolvenzverfahren ausgelöst Infolge der mehrmonatigen Filialschließungen im Rahmen der pandemiebedingten Infektio...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Klier Holding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Keller GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Kosmetikstudio Hofheim EW GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Klier Holding GmbH, and factors influencing its performance in the industry
- Description and key data for Keller GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Kosmetikstudio Hofheim EW GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Gewerbeordnung</B>. <LI>Friseur- und Kosmetiksalons müssen in der Gewerbeordnung festgelegte Voraussetzungen erfüllen, um einen Betrieb eröffnen zu dürfen. Friseur- und Kos...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Friseur- und Kosmetiksalons industry in Germany in 2024?
The market size of the Friseur- und Kosmetiksalons industry in Germany is €8,4Mrd. in 2024.
How many businesses are there in the Friseur- und Kosmetiksalons industry in 2024?
There are 71.132 businesses in the Friseur- und Kosmetiksalons industry in Germany, which has declined at a CAGR of -0.8% between 2019 and 2024.
Has the Friseur- und Kosmetiksalons industry in Germany grown or declined over the past 5 years?
The market size of the Friseur- und Kosmetiksalons industry in Germany has been at a CAGR of -2.0% between 2019 and 2024.
What is the forecast growth of the Friseur- und Kosmetiksalons industry in Germany over the next 5 years?
The Friseur- und Kosmetiksalons in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Friseur- und Kosmetiksalons market in Germany?
The biggest companies operating in the Friseur- und Kosmetiksalons market in Germany are Klier Holding GmbH, Keller GmbH & Co. KG and Kosmetikstudio Hofheim EW GmbH
What does the Friseur- und Kosmetiksalons in Germany include?
Haare waschen, schneiden, färben und föhnen and Rasur und Bartpflege are part of the Friseur- und Kosmetiksalons industry.
Which companies have the highest market share in the Friseur- und Kosmetiksalons in Germany?
The company holding the most market share in Germany is Klier Holding GmbH.
How many people are/were employed in the Friseur- und Kosmetiksalons in Germany in 2024?
There are 240k employed in the Friseur- und Kosmetiksalons industry in Germany 2024.
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Methodology
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Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
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