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Floor & Wall Covering in Germany - Market Research Report (2014-2029)

Nina Koefler Nina Koefler Frankfurt, Germany Last Updated: September 2024 WZ F43.33DE

Revenue

€18.5bn

2024

€18.5bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

180k

Businesses

47,451

Wages

€X.Xbn

Floor & Wall Covering in Germany industry analysis

The flooring and tiling industry has benefited from the growth in residential construction in recent years. Over the past five years, turnover in the sector has risen by an average of 2.1% per year. The high demand for housing led to strong demand for the trade services provided by industry players, particularly in the first half of the last five-year period. Rising disposable income also ensured that more and more households were willing to invest in the renovation and refurbishment of their homes, which also increased demand for the industry's services. Even the outbreak of the coronavirus pandemic in 2020 did not immediately lead to a slowdown in industry growth. Only the sharp rise in construction material prices since 2021 and last year's turnaround in interest rates ultimately led to a slowdown in construction activity, which has continued into the current year. IBISWorld therefore expects the industry's total turnover to amount to 18.5 billion euros in 2024. This corresponds to a decline of 2% compared to 2023.The increased construction activity in recent years has not only had a positive impact on the industry. Due to intense competition and an increase in the number of companies in the industry, price competition has intensified between companies in the skilled trades sector, which was exempt from authorisation until 2020. In addition, many tradespeople are now employed on construction sites through subcontracts. As a result, the profit margin of companies in the sector also decreased in 2024.The industry's sales growth is likely to increase again in the coming years. IBISWorld expects industry turnover to grow by an average of 1.4% per year between 2024 and 2029, totalling €19.7 billion in 2029. The industry draws particular hope for the future from the reintroduction of compulsory master craftsman qualifications in many industry segments in 2020. Industry participants expect the change to make the industry trades more attractive to trainees, improve the public image of the entire industry and have a dampening effect on the intensity of competition.

Trends and Insights

  • Since 2020, a master craftsman's certificate has once again been mandatory in order to become self-employed in the industry with a company. This should make the industry more attractive again for trainees and employees and ensure the quality of industry services.
  • The laying of flooring is the most important service provided by industry players. Due to the continuing construction boom until 2022, demand for the installation of flooring has increased. However, with the slowdown in new residential construction, the share of sales in this category is likely to decrease.
  • Most companies in the sector are located in the centre of Germany. North Rhine-Westphalia alone is home to over 20% of all companies in the sector. Hesse and Rhineland-Palatinate also have a relatively high proportion of tiling and flooring companies.
  • The competition within the industry is fierce. With the abolition of the master craftsman requirement in 2004, the number of industry players increased rapidly, which intensified competition. However, the reintroduction of the master craftsman requirement should reduce the intensity of competition somewhat in the future.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.1 % over the past five years, to reach an estimated €18.5bn in 2024.

Trends and Insights

The high demand for living space led to a continuous increase in the number of building completions in 2020

  • Due to the demographic change in the population, the rise in the number of single-person households and increased immigration, demand for housing increased at the beginning of the last five-year period. In addition, the European Central Bank's expansive monetary policy meant that effective interest rates for housing loans were low until 2022.
  • Additional trends and insights available with purchase
Floor & Wall Covering in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The construction industry should slowly recover

  • The German construction industry has been in crisis since 2023, caused by rising energy prices and the increase in the base rate, which has led to a gradual decline in construction activity.

Biggest companies in the Floor & Wall Covering in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Bembé Parkett GmbH & Co. KG
71.0
Fliesen Röhlich GmbH
58.8
Schmid Bodenbeläge GmbH
22.3

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Floor & Wall Covering in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Laying floors, Refurbishment and renovation work and Screed work. Laying floors is the largest segment of the Floor & Wall Covering in Germany.

Trends and Insights

Flooring installation is the most important service provided by industry players

  • When laying floors, a basic distinction is made according to the type of floor laid. In Germany, parquet, laminate, carpet and PVC floors are particularly popular.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The flooring, tiling, paving and wallpapering sector includes all trades that specialise in laying, installing or attaching a wide variety of materials. The sector does not include painting, plastering and plastering.

What's included in this industry?

Laying floorsRefurbishment and renovation workScreed workLaying new tiles

Companies

Bembé Parkett GmbH & Co. KGFliesen Röhlich GmbHSchmid Bodenbeläge GmbH

Purchase this report to view all 3 major companies in this industry.

Related Terms

ESTRICHPARQUETLAMINATE

Industry Code

WZ 2008

WZ 43.33 - Floor & Wall Covering in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Since 2020, a master craftsman's certificate has once again been mandatory in order to become self-employed in the industry with a company. This should make the industry more...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The laying of flooring is the most important service provided by industry players. Due to the continuing construction boom until 2022, demand for the installation of flooring...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Most companies in the sector are located in the centre of Germany. North Rhine-Westphalia alone is home to over 20% of all companies in the sector. Hesse and Rhineland-Palati...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The competition within the industry is fierce. With the abolition of the master craftsman requirement in 2004, the number of industry players increased rapidly, which intensi...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the flooring, tiling and wallpapering industry. The industry is highly fragmented, the individual companies are small and employ only a few peop...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Bembé Parkett GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Fliesen Röhlich GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Schmid Bodenbeläge GmbH's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Bembé Parkett GmbH & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Fliesen Röhlich GmbH, and factors influencing its performance in the industry
  • Description and key data for Schmid Bodenbeläge GmbH, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The German Construction Contract Procedures (Vergabe- und Vertragsordnung für Bauleistungen) regulate the cooperation between flooring and tiling contractors and their clients...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry's profit margin has fallen recently. The reasons for the fall in the profit margin were the increasing number of subcontracts, higher expenditure on staff and ma...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Floor & Wall Covering industry in Germany in 2024?

The market size of the Floor & Wall Covering industry in Germany is €18.5bn in 2024.

How many businesses are there in the Floor & Wall Covering in Germany industry in 2024?

There are 47,451 businesses in the Floor & Wall Covering industry in Germany, which has declined at a CAGR of 1.4 % between 2019 and 2024.

Has the Floor & Wall Covering industry in Germany grown or declined over the past 5 years?

The market size of the Floor & Wall Covering industry in Germany has been growing at a CAGR of 2.1 % between 2019 and 2024.

What is the forecast growth of the Floor & Wall Covering industry in Germany over the next 5 years?

Over the next five years, the Floor & Wall Covering industry in Germany is expected to grow.

What are the biggest companies in the Floor & Wall Covering market in Germany?

The biggest companies operating in the Floor & Wall Covering market in Germany are Bembé Parkett GmbH & Co. KG, Fliesen Röhlich GmbH and Schmid Bodenbeläge GmbH

What does the Floor & Wall Covering in Germany include?

Laying floors and Refurbishment and renovation work are part of the Floor & Wall Covering industry.

Which companies have the highest market share in the Floor & Wall Covering in Germany?

The company holding the most market share in Germany is Bembé Parkett GmbH & Co. KG.

How competitive is the Floor & Wall Covering industry in Germany?

The level of competition is high and steady in the Floor & Wall Covering industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Plastering in Germany
  • Painting & Glazing in Germany

International industries

  • Flooring Installers in the US
  • Tiling and Carpeting Services in Australia
  • Tiling and Carpeting Services in New Zealand
  • Floor & Wall Covering in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.