Electrical Appliance Manufacturing in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: April 2024
WZ C27.51DERevenue
€20.9bn
Past 5-Year Growth
Profit
€XXX.Xm
Employees
47,508
Businesses
86
Wages
€X.Xbn
Electrical Appliance Manufacturing in Germany industry analysis
The electrical household appliance manufacturing industry has developed positively overall over the past five years despite the challenging market conditions. Between 2019 and 2024, industry turnover grew by an average of 3.5% per year. Demand for electrical household appliances such as ovens, dishwashers, washing machines and refrigerators is primarily influenced by the development of net household incomes in Germany, technological advances in electrical appliances and the number of new homes built in the country. The net income of households in Germany has been rising continuously for years. In addition, manufacturers have succeeded in bringing more powerful and efficient appliances onto the market, which has prompted many consumers to make new purchases.
Trends and Insights
- The pressure from imports is strong. Electric household appliances from countries with lower labour costs, such as China, Poland and the Czech Republic, can be sold at lower prices and are crowding out German products, particularly in the low-price segment.
- Industry players are increasingly relocating production abroad. The manufacture of refrigerators and freezers, washing machines and tumble dryers as well as small household appliances is increasingly taking place in emerging countries due to lower production costs.
- Manufacturers of electrical household appliances tend to be located close to their suppliers and customers. As a result, most companies in the sector are based in the south and centre regions.
- The competition within the industry is intense. The major manufacturers in particular are competing with each other in terms of performance, energy efficiency and service life of their products as well as product innovations.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.5 % over the past five years, to reach an estimated €20.9bn in 2024.
Trends and Insights
The industry's innovative strength enables positive sales growth
- Sector products such as electric ovens, dishwashers, washing machines and refrigerators are part of the basic equipment of a modern home, although their demand is determined by a variety of different influencing factors. Factors that are currently having a positive impact on demand for electrical household appliances include technological innovations in sector products and the rising net income of households in Germany.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The high demand for smart devices offers growth opportunities for industry players
- In the coming years, smart appliances in particular will characterise the industry. The major manufacturers have already launched many smart household appliances on the market in recent years and regularly introduce new, innovative products to the market. The high level of investment by industry players in research and development enables them to play a leading role in the development of smart appliances.
Biggest companies in the Electrical Appliance Manufacturing in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Miele & Cie. KG | 3,709.0 | |
BSH Hausgeräte GmbH | 3,377.0 | |
Vorwerk & Co. Interholding GmbH | 817.1 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Electric ovens, Hoovers, coffee and tea machines and Refrigerators and freezers. Electric ovens is the largest segment of the Electrical Appliance Manufacturing in Germany.
Trends and Insights
Consumers pay particular attention to the energy efficiency of ovens
- This product group includes ovens, hobs, grills and other electric ovens.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Consumer Electronics Manufacturing in Germany
- Electric Lighting Equipment Manufacturing in Germany
International industries
- Global Household Cooking & Appliance Manufacturing
- Vacuum, Fan & Small Household Appliance Manufacturing in the US
- Major Household Appliance Manufacturing in the US
- Major Household Appliance Manufacturing in Canada
- Household Appliance Manufacturing in Australia
Table of Contents
About this industry
Industry definition
The electrical household appliance manufacturing industry includes the production of various electrical items for private and commercial use. This includes refrigeration equipment such as refrigerators and freezers as well as kitchen appliances such as ovens, electric cookers and dishwashers. There are also small electrical appliances such as shavers, coffee machines and toasters.
What's included in this industry?
Electric ovensDishwasherWashing machines and tumble dryersRefrigerators and freezersHoovers, coffee and tea machinesCompanies
Miele & Cie. KGBSH Hausgeräte GmbHVorwerk & Co. Interholding GmbHPurchase this report to view all 7 major companies in this industry.
Related Terms
ENERGY LABELSMARTE DEVICESSUCTION ROBOTWASH DRYERIndustry Code
WZ 27.51 - Electrical Appliance Manufacturing in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The pressure from imports is strong. Electric household appliances from countries with lower labour costs, such as China, Poland and the Czech Republic, can be sold at lower ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Industry players are increasingly relocating production abroad. The manufacture of refrigerators and freezers, washing machines and tumble dryers as well as small household a...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Manufacturers of electrical household appliances tend to be located close to their suppliers and customers. As a result, most companies in the sector are based in the south a...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The competition within the industry is intense. The major manufacturers in particular are competing with each other in terms of performance, energy efficiency and service lif...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
German manufacturers of electrical household appliances are scoring points with the production of smart appliances Intelligent, networked and app-controlled appliances are inc...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Miele & Cie. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of BSH Hausgeräte GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Vorwerk & Co. Interholding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for Miele & Cie. KG, and factors influencing its performance in the industry
- Description and key data for BSH Hausgeräte GmbH, and factors influencing its performance in the industry
- Description and key data for Vorwerk & Co. Interholding GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The new codesign directive stipulates that electrical appliances must be as easy to repair as possible. As a result, more appliances should be repaired in future and fewer ne...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry's profit margin is low. The reason for this is the intense competition with low-cost foreign products and the price sensitivity of consumers.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Electrical Appliance Manufacturing industry in Germany in 2024?
The market size of the Electrical Appliance Manufacturing industry in Germany is €20.9bn in 2024.
How many businesses are there in the Electrical Appliance Manufacturing in Germany industry in 2024?
There are 86 businesses in the Electrical Appliance Manufacturing industry in Germany, which has grown at a CAGR of 1.7 % between 2019 and 2024.
Has the Electrical Appliance Manufacturing industry in Germany grown or declined over the past 5 years?
The market size of the Electrical Appliance Manufacturing industry in Germany has been growing at a CAGR of 3.5 % between 2019 and 2024.
What is the forecast growth of the Electrical Appliance Manufacturing industry in Germany over the next 5 years?
Over the next five years, the Electrical Appliance Manufacturing industry in Germany is expected to grow.
What are the biggest companies in the Electrical Appliance Manufacturing market in Germany?
The biggest companies operating in the Electrical Appliance Manufacturing market in Germany are Miele & Cie. KG, BSH Hausgeräte GmbH and Vorwerk & Co. Interholding GmbH
What does the Electrical Appliance Manufacturing in Germany include?
Electric ovens and Dishwasher are part of the Electrical Appliance Manufacturing industry.
Which companies have the highest market share in the Electrical Appliance Manufacturing in Germany?
The company holding the most market share in Germany is Miele & Cie. KG.
How competitive is the Electrical Appliance Manufacturing industry in Germany?
The level of competition is high and increasing in the Electrical Appliance Manufacturing industry in Germany.
