Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -2.6% over the past five years, to reach an estimated €2,1Mrd. in 2024.
Trends and Insights
- Supermärkte und Discounter stellen eine immer ernster zu nehmende Konkurrenz dar. Dank ihrer günstigen Angebote konnten sie in den vergangenen Jahren immer mehr potenzielle Branchenkunden für sich gewinnen.
- Additional trends and insights available with purchase
Biggest companies in the Einzelhandel mit Fleisch und Fleischwaren
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Vinzenzmurr Vertriebs GmbH | ||||
Metzgerei Robert Müller GmbH & Co. KG | ||||
Kunzler Fleischwaren GmbH & Co. KG |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Schweinefleisch, Rindfleisch and Brühwurst. Schweinefleisch is the largest segment of the Einzelhandel mit Fleisch und Fleischwaren.
Trends and Insights
<LI>Dieses Produktsegment umfasst unter anderem Schweinebraten, Kassler, Koteletts, Schnitzel und Lenden vom Schwein.</LI><LI>Schweinefleisch ist die mit Abstand beliebteste Fleischsorte in Deutschland, wobei sich der Pro-Kopf-Fleischverzehr in den letzten Jahren wegen des steigenden Gesundheitsbewusstseins kontinuierlich reduziert hat.</LI><LI>Der Verbraucherpreis für Schweinefleisch wird vom Einzelhandel bestimmt und unterliegt ständigen Schwankungen.
- Er ist jedoch in den letzten Jahren tendenziell angestiegen und erreichte 2022 den höchsten Wert der vergangenen fünf Jahre. Demgegenüber steht der Erzeugerpreis, der sich seit 2020 rückläufig entwickelt hat. Der Anstieg der Verbraucherpreise erhöhte so trotz rückläufiger Absatzmengen den Umsatzanteil, den Branchenakteure mit Schweinefleisch erwirtschafteten.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Im Einzelhandel mit Fleisch und Fleischwaren sind die Branchenteilnehmer einer stetigen Marktveränderung ausgesetzt. Sowohl das Ernährungs- als auch das Einkaufsverhalten der Verbraucher wirken sich auf die Branche aus und erhöhen den externen Wettbewerb mit Supermärkten und Discountern. Zudem ist eine vermehrte Filialisierung und Konsolidierung innerhalb der Branche zu beobachten. Durch die Einschränkungen im Außer-Haus-Markt konsumierten Verbraucher während der Coronakrise Fleisch vermehrt zu Hause, wodurch mehr Fleisch bei den Branchenakteuren gekauft wurde. Diese Entwicklung kehrte sich in den vergangenen beiden Jahren wieder größtenteils um, dementsprechend wuchs der Umsatz zwischen 2019 und 2024 nur um durchschnittlich 1,3 % pro Jahr. Im aktuellen Jahr wird voraussichtlich ein Umsatzrückgang von 0,3 % auf 2,6 Milliarden Euro zu verzeichnen sein.
What's included in this industry?
SchweinefleischRindfleischBrühwurstRohwurstRohschinken und SpeckGeflügelfleischSchweinefleischRindfleischBrühwurstRohwurstRohschinken und SpeckGeflügelfleischSonstige ProdukteCompanies
Vinzenzmurr Vertriebs GmbHMetzgerei Robert Müller GmbH & Co. KGKunzler Fleischwaren GmbH & Co. KGPurchase this report to view all 5 major companies in this industry.
Related Terms
INNUNGRADIO FREQUENCY IDENTIFICATION (RFID)FLEXITARIERIndustry Code
WZ G47.22DE - Einzelhandel mit Fleisch und Fleischwaren
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Monatliches Haushaltsnettoeinkommen. Die Leistung des Fachhandels mit Fleisch und Fleischwaren wird von der Höhe des Haushaltsnettoeinkommens beeinflusst. Verbraucher limitier...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Der Verkauf von Schweinefleisch profitiert trotz sinkender Absatzzahlen von hohen Verbraucherpreisen</B>. <LI>Dieses Produktsegment umfasst unter anderem Schweinebraten, Ka...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Eine lange Tradition und die hohe Kaufkraft in der Region Süd begünstigen die Ansiedlung von Branchenbetrieben</B>. <LI>Auf die Region Süd entfällt der größte Anteil der Ma...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Nähe zu den Verbrauchern. Die Standortwahl und das dadurch gewonnene Einzugsgebiet der Einzelhändler sind ausschlaggebend für den kontinuierlichen Aufbau eines eigenen Kundens...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Das Unternehmen wurde für die hohe Qualität seiner Produkte mehrfach ausgezeichnet Vinzenzmurr strebt eine Qualitätsführerschaft an. Sowohl eine eigene Laborabteilung als auc...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Vinzenzmurr Vertriebs GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Metzgerei Robert Müller GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Kunzler Fleischwaren GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Vinzenzmurr Vertriebs GmbH, and factors influencing its performance in the industry
- Description and key data for Metzgerei Robert Müller GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Kunzler Fleischwaren GmbH & Co. KG, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Lebensmittelhygieneverordnungen</B>. <LI>Die EU-Verordnung (EG) Nr. 852/2004 über Lebensmittelhygiene und die Verordnung (EG) Nr. 853/2004 umfassen spezifische Hygienevorsc...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Einzelhandel mit Fleisch und Fleischwaren industry in Germany in 2024?
The market size of the Einzelhandel mit Fleisch und Fleischwaren industry in Germany is €2,1Mrd. in 2024.
How many businesses are there in the Einzelhandel mit Fleisch und Fleischwaren industry in 2024?
There are 2.523 businesses in the Einzelhandel mit Fleisch und Fleischwaren industry in Germany, which has declined at a CAGR of -2.5% between 2019 and 2024.
Has the Einzelhandel mit Fleisch und Fleischwaren industry in Germany grown or declined over the past 5 years?
The market size of the Einzelhandel mit Fleisch und Fleischwaren industry in Germany has been at a CAGR of -2.6% between 2019 and 2024.
What is the forecast growth of the Einzelhandel mit Fleisch und Fleischwaren industry in Germany over the next 5 years?
The Einzelhandel mit Fleisch und Fleischwaren in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Einzelhandel mit Fleisch und Fleischwaren market in Germany?
The biggest companies operating in the Einzelhandel mit Fleisch und Fleischwaren market in Germany are Vinzenzmurr Vertriebs GmbH, Metzgerei Robert Müller GmbH & Co. KG and Kunzler Fleischwaren GmbH & Co. KG
What does the Einzelhandel mit Fleisch und Fleischwaren in Germany include?
Schweinefleisch and Rindfleisch are part of the Einzelhandel mit Fleisch und Fleischwaren industry.
Which companies have the highest market share in the Einzelhandel mit Fleisch und Fleischwaren in Germany?
The company holding the most market share in Germany is Vinzenzmurr Vertriebs GmbH.
How many people are/were employed in the Einzelhandel mit Fleisch und Fleischwaren in Germany in 2024?
There are 18.918 employed in the Einzelhandel mit Fleisch und Fleischwaren industry in Germany 2024.
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Methodology
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IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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