Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -2.2% over the past five years, to reach an estimated €37,3Mrd. in 2024.
Trends and Insights
- In den vergangenen Jahren hat der Online-Handel dem stationären Bekleidungseinzelhandel zunehmend Marktanteile streitig gemacht. Ein Hauptgrund waren die pandemiebedingten Geschäftsschließungen sowie der in der Gesellschaft stattfindende Digitalisierungsschub.
- Additional trends and insights available with purchase
Biggest companies in the Einzelhandel mit Bekleidung
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
H&M Hennes & Mauritz AB | ||||
C&A Mode GmbH & Co. KG | ||||
TJX Deutschland Ltd. & Co. KG |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Damenbekleidung, Herrenbekleidung and Baby- und Kinderbekleidung. Damenbekleidung is the largest segment of the Einzelhandel mit Bekleidung.
Trends and Insights
<LI>Die Bekleidung in diesem Segment umfasst Oberteile wie Blusen, Shirts, Tops und Pullover, aber auch Unterteile wie Jeans und Röcke.
- Hinzu kommen Kleider, Jacken, Mäntel sowie Unterwäsche.</LI><LI>Das Damensortiment ist das umfangreichste der Branche und der Verkauf von Hosen die umsatzstärkste Warengruppe. Dies ist darauf zurückzuführen, dass Frauen tendenziell einen größeren Anteil ihres verfügbaren Einkommens für Kleidung ausgeben und die neuesten Mode- und Lifestyletrends eher verfolgen als Männer.</LI><LI>Von dem weiblichen Kaufverhalten profitieren vor allem sogenannte Fast-Fashion-Händler wie Zara und H&M, die ihre Kollektionen innerhalb kürzester Zeit an die neuesten Modetrends anpassen.</LI><LI>Im Trend ist eine Individualisierung der Produkte, die sich beispielsweise über Maßanfertigung, personalisiertes Marketing oder Online-Stilberatung verwirklichen lässt.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Im Jahr 2022 sind die Branchenumsätze deutlich gestiegen, konnten allerdings bislang nicht das Vorkrisenniveau von 2019 erreichen. Die massiven Preisanstiege für Energie und Nahrungsmittel sowie Baumwolle führten zu höheren Verkaufspreisen für Bekleidung, was die branchenspezifische Umsatzentwicklung begünstigte. Das Konsumklima, das sich im Jahr 2022 infolge der Energiekrise sowie wegen Inflations- und Rezessionssorgen stark eintrübte, verbesserte sich 2023, was vorrangig an den weniger stark steigenden Energie- und Verbraucherpreisen lag. Die höhere Nachfrage nach Bekleidung unterstützte das Umsatzwachstum im vergangenen Jahr. Allerdings profitierten die Branchenunternehmen je nach Standort und Geschäftskonzept unterschiedlich stark von diesen Entwicklungen. Während einige Unternehmen Rekordumsätze verbuchten, waren andere aufgrund der stark gestiegenen Kosten zur Geschäftsaufgabe gezwungen. Insgesamt sind die Branchenumsätze in den letzten fünf Jahren durchschnittlich um 2,2 % pro Jahr gesunken.
What's included in this industry?
DamenbekleidungHerrenbekleidungBaby- und KinderbekleidungAccessoiresDamenbekleidungHerrenbekleidungBaby- und KinderbekleidungSonstige Bekleidung und AccessoiresCompanies
H&M Hennes & Mauritz ABC&A Mode GmbH & Co. KGTJX Deutschland Ltd. & Co. KGPurchase this report to view all 5 major companies in this industry.
Related Terms
FAST FASHIONMULTICHANNELONLINE/INTERNET PURE PLAYERIndustry Code
WZ G47.71DE - Einzelhandel mit Bekleidung
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Konsumklima. Das Konsumklima bildet die Verbraucherstimmung der privaten Haushalte ab und gibt Rückschluss darüber, wie viel die Konsumenten bereit sind, für Bekleidung auszug...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Im umsatzstärksten Produktsegment, der Damenbekleidung, sind individuelle Kleidungsstücke gefragt </B>. <LI>Die Bekleidung in diesem Segment umfasst Oberteile wie Blusen, S...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Region Mitte weist die höchste Standortkonzentration im Bekleidungseinzelhandel auf </B>. <LI>In der Region Mitte haben die meisten Betriebe des deutschen Bekleidungsei...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Nähe zu wichtigen Märkten. Bekleidungsgeschäfte sollten an strategisch günstigen Standorten positioniert sein. Besonders belebte Fußgängerzonen ziehen potenzielle Kunden an. M...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Infolge der hohen Inflation verlieren die traditionellen Kunden von H&M an Bedeutung In Zeiten hoher Verbraucherpreise beobachtet H&M bei den Konsumenten einen Verzicht auf d...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of H&M Hennes & Mauritz AB's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of C&A Mode GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of TJX Deutschland Ltd. & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for H&M Hennes & Mauritz AB, and factors influencing its performance in the industry
- Description and key data for C&A Mode GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for TJX Deutschland Ltd. & Co. KG, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Europäische Ökodesign-Verordnung (ESPR)</B>. <LI>Ende März 2022 hat die EU-Kommission den Entwurf für eine neue Ökodesign-Verordnung (ESPR) veröffentlicht. Die ESPR tritt i...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Einzelhandel mit Bekleidung industry in Germany in 2024?
The market size of the Einzelhandel mit Bekleidung industry in Germany is €37,3Mrd. in 2024.
How many businesses are there in the Einzelhandel mit Bekleidung industry in 2024?
There are 21.526 businesses in the Einzelhandel mit Bekleidung industry in Germany, which has declined at a CAGR of -1.9% between 2019 and 2024.
Has the Einzelhandel mit Bekleidung industry in Germany grown or declined over the past 5 years?
The market size of the Einzelhandel mit Bekleidung industry in Germany has been at a CAGR of -2.2% between 2019 and 2024.
What is the forecast growth of the Einzelhandel mit Bekleidung industry in Germany over the next 5 years?
The Einzelhandel mit Bekleidung in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Einzelhandel mit Bekleidung market in Germany?
The biggest companies operating in the Einzelhandel mit Bekleidung market in Germany are H&M Hennes & Mauritz AB, C&A Mode GmbH & Co. KG and TJX Deutschland Ltd. & Co. KG
What does the Einzelhandel mit Bekleidung in Germany include?
Damenbekleidung and Herrenbekleidung are part of the Einzelhandel mit Bekleidung industry.
Which companies have the highest market share in the Einzelhandel mit Bekleidung in Germany?
The company holding the most market share in Germany is H&M Hennes & Mauritz AB.
How many people are/were employed in the Einzelhandel mit Bekleidung in Germany in 2024?
There are 340k employed in the Einzelhandel mit Bekleidung industry in Germany 2024.
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Methodology
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IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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