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Consumer Electronics Manufacturing in Germany - Market Research Report (2014-2029)

Ashkan Salim Ashkan Salim Frankfurt, Germany Last Updated: October 2024 WZ C26.40DE

Revenue

€3.1bn

2024

€3.1bn

Past 5-Year Growth

Profit

€XX.Xm

Employees

10,277

Businesses

64

Wages

€XXX.Xm

Consumer Electronics Manufacturing in Germany industry analysis

The consumer electronics manufacturing industry recorded an average annual decline in sales of 5.7% in the period from 2019 to 2024. The industry players are in fierce competition with each other. In addition, there is competition from foreign companies that export their products to Germany and offer them at particularly favourable prices. The resulting price war and high pressure on profitability are forcing industry players to consolidate extensively. Many companies have already relocated a large proportion of their production sites abroad, as manufacturing costs are lower there, making it easier for them to remain competitive in the price war. In the current year, industry turnover is expected to fall by 3.7% to 3.1 billion euros.In addition to competition, technological developments and market trends are having a major impact on the industry. In the audio device market, the mobility of devices is the most important driver. Bluetooth-enabled headphones recorded high growth rates in the last five-year period. In the TV set market, on the other hand, the main interest is in televisions with large screen diagonals and a high resolution, which are intended to give the impression of a home cinema. In addition, consumers are increasingly focussing on the energy efficiency of appliances due to the sharp rise in electricity prices in recent years. While sales generated with LCD appliances are falling sharply, OLED and QLED appliances are becoming increasingly popular. At the same time, radios and car radios in particular are becoming less and less important for the industry. These devices have now been replaced by entertainment systems and are hardly produced in Germany anymore.In the next five years, industry turnover is expected to fall by an average of 1.2% per year, totalling 2.9 billion euros in 2029. The increasing relocation of important production sites abroad and strong competition from China, Japan, South Korea, Eastern Europe and the USA will continue to pose challenges for industry players in the future. In view of the increasing competitive pressure, market players will probably not be able to expand their profit margins.

Trends and Insights

  • Innovativeness is essential for survival on the market. Household demand for consumer electronics generally increases sharply as soon as new, innovative products are launched on the market. Technological innovations are therefore of immense importance for industry players.
  • The industry's top-selling product is audio equipment. This segment's share of industry sales has fallen in the last five years, which is primarily due to the decline in sales figures for sound amplification equipment.
  • The largest number of sector companies can be found in the South region. Many automotive manufacturers are based there and are important industry customers.
  • The competition within the industry is fierce. Manufacturers of consumer electronics devices compete primarily on price, but the quality and technological level of the products manufactured are also decisive purchasing criteria.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 5.7 % over the past five years, to reach an estimated €3.1bn in 2024.

Trends and Insights

Industry players must be highly innovative in order to keep up with market trends

  • Technological developments are of immense importance to industry players. Household demand for consumer electronics generally rises sharply as soon as new, innovative products come onto the market.
  • Additional trends and insights available with purchase
Consumer Electronics Manufacturing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Asian competitors have broad expertise and benefit from their proximity to large semiconductor manufacturers

  • It is questionable whether the industry players will be able to increase their competitiveness against foreign companies in the next five years. This is primarily due to the fact that manufacturers of consumer electronics devices from Asia have invested heavily in the development of new products in recent years, thereby strengthening their market position.

Biggest companies in the Consumer Electronics Manufacturing in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Cubes Holding GmbH
207.8
TechniSat Digital GmbH
145.0
Robert Bosch GmbH
143.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Consumer Electronics Manufacturing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Audio devices, Parts for radio receivers and transmitters and Microphones. Audio devices is the largest segment of the Consumer Electronics Manufacturing in Germany.

Trends and Insights

The decline in sales of sound amplification equipment results in lower sales of audio equipment

  • The audio equipment segment primarily comprises loudspeakers and amplifiers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry includes the manufacture of electronic audio and video equipment as well as sound systems and amplifiers. The industry definition does not include the production of data processing equipment and peripheral equipment or the manufacture of optical and photographic instruments and equipment.

What's included in this industry?

Audio devicesParts for radio receivers and transmittersMicrophonesTelevisions

Companies

Cubes Holding GmbHTechniSat Digital GmbHRobert Bosch GmbH

Purchase this report to view all 5 major companies in this industry.

Related Terms

ELECTRET MICROPHONEARTIFICIAL INTELLIGENCE (KI)LIQUID CRYSTAL DISPLAY (LCD)ORGANIC LIGHT EMITTING DIODE (OLED)QUANTUM DOT LIGHT EMITTING DIODE (QLED)STREAMING

Industry Code

WZ 2008

WZ 26.40 - Consumer Electronics Manufacturing in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Innovativeness is essential for survival on the market. Household demand for consumer electronics generally increases sharply as soon as new, innovative products are launched...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The industry's top-selling product is audio equipment. This segment's share of industry sales has fallen in the last five years, which is primarily due to the decline in sale...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The largest number of sector companies can be found in the South region. Many automotive manufacturers are based there and are important industry customers.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The competition within the industry is fierce. Manufacturers of consumer electronics devices compete primarily on price, but the quality and technological level of the produc...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the consumer electronics manufacturing industry. Manufacturers generally focus on one segment of the industry, which is why no company has a dom...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Cubes Holding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of TechniSat Digital GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Robert Bosch GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Cubes Holding GmbH, and factors influencing its performance in the industry
  • Description and key data for TechniSat Digital GmbH, and factors influencing its performance in the industry
  • Description and key data for Robert Bosch GmbH, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry players must comply with the Electrical and Electronic Equipment Act, which obliges manufacturers to design their products in such a way that they can be dismantl...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry's profit margin is very low. The reason for this is the intense price competition in the industry, which is fuelled in particular by manufacturers from low-wage ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Consumer Electronics Manufacturing industry in Germany in 2024?

The market size of the Consumer Electronics Manufacturing industry in Germany is €3.1bn in 2024.

How many businesses are there in the Consumer Electronics Manufacturing in Germany industry in 2024?

There are 64 businesses in the Consumer Electronics Manufacturing industry in Germany, which has grown at a CAGR of 0.3 % between 2019 and 2024.

Has the Consumer Electronics Manufacturing industry in Germany grown or declined over the past 5 years?

The market size of the Consumer Electronics Manufacturing industry in Germany has been declining at a CAGR of 5.7 % between 2019 and 2024.

What is the forecast growth of the Consumer Electronics Manufacturing industry in Germany over the next 5 years?

Over the next five years, the Consumer Electronics Manufacturing industry in Germany is expected to decline.

What are the biggest companies in the Consumer Electronics Manufacturing market in Germany?

The biggest companies operating in the Consumer Electronics Manufacturing market in Germany are Cubes Holding GmbH, TechniSat Digital GmbH and Robert Bosch GmbH

What does the Consumer Electronics Manufacturing in Germany include?

Audio devices and Parts for radio receivers and transmitters are part of the Consumer Electronics Manufacturing industry.

Which companies have the highest market share in the Consumer Electronics Manufacturing in Germany?

The company holding the most market share in Germany is Cubes Holding GmbH.

How competitive is the Consumer Electronics Manufacturing industry in Germany?

The level of competition is high and increasing in the Consumer Electronics Manufacturing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Computer & Peripheral Equipment Manufacturing in Germany
  • Communication Equipment Manufacturing in Germany

Complementors

  • Electronic Component Manufacturing in Germany
  • Loaded Electronic Board Manufacturing in Germany
  • Game & Toy Manufacturing in Germany

International industries

  • Global Consumer Electronics Manufacturing
  • Audio & Video Equipment Manufacturing in the US
  • Audio & Video Equipment Manufacturing in Canada
  • Audio Visual Electronic Equipment Manufacturing in Australia
  • Consumer Electronics Manufacturing in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.