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Coffee, Tea & Spices Wholesaling in Germany - Market Research Report (2014-2029)

Melanie Katz Melanie Katz Frankfurt, Germany Last Updated: September 2024 WZ G46.37DE

Revenue

€7.9bn

2024

€7.9bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

13,954

Businesses

906

Wages

€XXX.Xm

Coffee, Tea & Spices Wholesaling in Germany industry analysis

Turnover in the wholesale of coffee, tea, cocoa and spices fell at an average rate of 0.9% per year in the period from 2019 to 2024. This weak development is partly due to the negative impact of the coronavirus pandemic on some of the industry's key sales markets. Hotels, restaurants, cafés and other catering establishments had to close temporarily as part of the infection control measures and therefore purchased fewer goods from wholesalers. Consumer behaviour and sales in the food service industry have been recovering since 2022. In the current year, IBISWorld expects turnover to grow by 0.3% to €7.8 billion.In recent years, society's environmental and sustainability awareness has increased along with household income. As a result, consumers have become more willing to spend more money on comparatively expensive fair trade and organic products, which has had a positive impact on the industry's sales. At the same time, however, more and more wholesalers' customers tried to set up their own value chains, thereby cutting costs for intermediaries. This trend had a negative effect on sales volumes and therefore also on the turnover of industry players. Another factor influencing the development of wholesale sales of coffee, tea, cocoa and spices is the development of commodity prices. As coffee is considered a staple food in Germany and demand for it remains stable even when prices rise, wholesalers can pass on cost increases in purchasing to their customers and thus achieve higher sales.Over the next five years, IBISWorld is forecasting average annual growth in industry turnover of 0.8%. This is expected to amount to 8.1 billion euros in 2029. It can be assumed that the industry will face increased pressure to source products from sustainable cultivation and fair trade due to the ongoing sustainability trend. The volatile development of commodity prices for coffee and cocoa is likely to continue to make it difficult to calculate procurement costs and resale prices in the future.

Trends and Insights

  • Smaller industry players in particular are increasingly at risk of being bypassed at the value chain stage of the coffee trade. Moreover, the increased focus on e-commerce facilitates direct sales.
  • The demand for coffee in the form of whole beans is driving sales growth. In recent years, the demand for whole coffee beans has increased particularly significantly, while ground coffee has been less in demand.
  • The majority of companies that trade in coffee, tea, cocoa and spices are located in the northern federal states. This is mainly due to the proximity to the most important ports.
  • Within the industry, wholesalers compete primarily on the basis of price and product quality. Larger players are more likely to be able to conclude supply contracts with large, well-known retail chains and manufacturing companies thanks to their trading volume.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.5 % over the past five years, to reach an estimated €7.9bn in 2024.

Trends and Insights

Rising raw material prices and transport costs contribute to sales growth

  • In March 2024, the price of cocoa on the New York Commodity Exchange exceeded the USD 10,000 per tonne mark for the first time. Compared to the previous year, the price of cocoa has more than tripled.
  • Additional trends and insights available with purchase
Coffee, Tea & Spices Wholesaling in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Manufacturers, retailers and consumers are increasingly focussing on sustainable and fair cocoa cultivation

  • In future, the activities of companies involved in coffee, cocoa, tea and spice wholesale are likely to be increasingly geared towards the Sustainable Development Goals (SDGs). These 17 specific, universal sustainability goals were defined by the United Nations in September 2015 as part of the 2030 Agenda for Sustainable Development.

Biggest companies in the Coffee, Tea & Spices Wholesaling in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Jacobs Douwe Egberts B. V.
379.7
Luigi Lavazza Deutschland GmbH
354.9
Hamburg Coffee Company Hacofco mbH
204.7

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Coffee, Tea & Spices Wholesaling in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Coffee, Cocoa and Spices. Coffee is the largest segment of the Coffee, Tea & Spices Wholesaling in Germany.

Trends and Insights

Demand for coffee in the form of whole beans ensures sales growth

  • The coffee products include whole beans, filter coffee, coffee capsules and coffee pods in various flavours.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector includes the wholesale trade in raw coffee, coffee beans and roasted coffee, coffee extract and coffee substitutes, tea and tea extract, cocoa, spices such as pepper, ginger and coriander, and spice blends. Wholesalers do not process the industry products any further, but simply repackage them for storage or onward transport.

What's included in this industry?

CoffeeCocoaSpicesTea

Companies

Jacobs Douwe Egberts B. V.Luigi Lavazza Deutschland GmbHHamburg Coffee Company Hacofco mbH

Purchase this report to view all 3 major companies in this industry.

Related Terms

ARABICAGREEN COFFEEHORECAROBUSTAPORTAFILTER MACHINE

Industry Code

WZ 2008

WZ 46.37 - Coffee, Tea & Spices Wholesaling in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Smaller industry players in particular are increasingly at risk of being bypassed at the value chain stage of the coffee trade. Moreover, the increased focus on e-commerce fa...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The demand for coffee in the form of whole beans is driving sales growth. In recent years, the demand for whole coffee beans has increased particularly significantly, while g...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The majority of companies that trade in coffee, tea, cocoa and spices are located in the northern federal states. This is mainly due to the proximity to the most important po...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Within the industry, wholesalers compete primarily on the basis of price and product quality. Larger players are more likely to be able to conclude supply contracts with larg...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in this industry The majority of wholesalers in the industry employ fewer than 20 people and generally only generate a small proportion of industry ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Jacobs Douwe Egberts B. V.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Luigi Lavazza Deutschland GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Hamburg Coffee Company Hacofco mbH's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Jacobs Douwe Egberts B. V., and factors influencing its performance in the industry
  • Description and key data for Luigi Lavazza Deutschland GmbH, and factors influencing its performance in the industry
  • Description and key data for Hamburg Coffee Company Hacofco mbH, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Like all businesses in the food chain, food wholesalers must also comply with the Food Hygiene Ordinance. This regulation obliges companies in the food industry to ensure the...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Decreasing material and labour costs ensure an increase in the profit margin. Declining coffee prices are likely to benefit the industry in the coming years.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Coffee, Tea & Spices Wholesaling industry in Germany in 2024?

The market size of the Coffee, Tea & Spices Wholesaling industry in Germany is €7.9bn in 2024.

How many businesses are there in the Coffee, Tea & Spices Wholesaling in Germany industry in 2024?

There are 906 businesses in the Coffee, Tea & Spices Wholesaling industry in Germany, which has grown at a CAGR of 0.2 % between 2019 and 2024.

Has the Coffee, Tea & Spices Wholesaling industry in Germany grown or declined over the past 5 years?

The market size of the Coffee, Tea & Spices Wholesaling industry in Germany has been declining at a CAGR of 0.5 % between 2019 and 2024.

What is the forecast growth of the Coffee, Tea & Spices Wholesaling industry in Germany over the next 5 years?

Over the next five years, the Coffee, Tea & Spices Wholesaling industry in Germany is expected to grow.

What are the biggest companies in the Coffee, Tea & Spices Wholesaling market in Germany?

The biggest companies operating in the Coffee, Tea & Spices Wholesaling market in Germany are Jacobs Douwe Egberts B. V., Luigi Lavazza Deutschland GmbH and Hamburg Coffee Company Hacofco mbH

What does the Coffee, Tea & Spices Wholesaling in Germany include?

Coffee and Cocoa are part of the Coffee, Tea & Spices Wholesaling industry.

Which companies have the highest market share in the Coffee, Tea & Spices Wholesaling in Germany?

The company holding the most market share in Germany is Jacobs Douwe Egberts B. V..

How competitive is the Coffee, Tea & Spices Wholesaling industry in Germany?

The level of competition is moderate and increasing in the Coffee, Tea & Spices Wholesaling industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Grocery Wholesaling in Germany

Complementors

  • Tea & Coffee Processing in Germany
  • Confectionery Wholesaling in Germany
  • Supermarkets in Germany
  • Cafés & Ice-Cream Parlours in Germany

International industries

  • Coffee Production in the US
  • Tea Production in the US
  • Tea, Coffee and Other Food Manufacturing in Australia
  • Tea, Coffee and Other Food Manufacturing in New Zealand
  • Coffee, Tea & Spices Wholesaling in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.