€5.4bn
€XXX.Xm
224k
33,345
€X.Xbn
The sector of pubs, bars, discos and other establishments specialising in serving drinks is struggling with difficult conditions. Legal regulations, declining alcohol consumption, changing leisure behaviour and the coronavirus pandemic have recently increased the pressure on market players. In addition to the external competition that the industry is facing, particularly from restaurants and the sale of cheaper drinks in retail outlets, which is having a negative impact on revenue, there is also intense competition within the industry in the extremely fragmented market. In the period from 2019 to 2024, industry sales fell by an average of 6.5% per year. In 2020 in particular, there were dramatic losses in sales due to the prolonged pandemic-related closures, and sales barely recovered in the following year. From 2022 onwards, however, turnover in the sector increased significantly again, although this was mainly due to price increases in the food and beverage sector. In 2024, industry turnover is expected to increase by 0.5% to 5.4 billion euros.While stagnating alcohol consumption, which is particularly evident in the decline in beer sales, is having a negative impact on industry turnover, the market for non-alcoholic alternatives that pick up on current nutrition and lifestyle trends offers new growth potential. The demand for non-alcoholic beer in particular has grown strongly in recent years. Rising net monthly household incomes are likely to lead to more visits to bars and pubs. In the current year, competitive pressure from supermarkets is likely to be lower than in previous years, which will also ease the pressure on industry players. However, the persistently high energy, rent and food prices continue to weigh on the sector.The ongoing intense competition within and outside the industry is likely to continue to drive innovation in terms of catering concepts and product and service offerings. If operators of pubs, clubs and bars manage to successfully meet the growing demand for regionality, fair trade and superfoods with new drinks creations and complementary services, they are likely to see positive growth over the next five years. IBISWorld anticipates an average annual increase in industry turnover of 3.1% over this period, which should reach 6.3 billion euros by 2029, as well as an increase in the number of companies operating in the sector.
Industry revenue has declined at a CAGR of 6.5 % over the past five years, to reach an estimated €5.4bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue (€m)
2024 |
---|---|---|
Hofbräu München | 51.2 | |
Bootshaus Cologne GmbH | 23.3 | |
Lion Barbetriebe GmbH | 23.3 |
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Industry revenue is measured across several distinct product and services lines, including Serving of non-alcoholic beverages, Serving of beer and Serving of spirits. Serving of non-alcoholic beverages is the largest segment of the Bars & Nightclubs in Germany.
Serving non-alcoholic drinks such as apple spritzers is becoming increasingly popular
This sector includes the serving of beverages in pubs, discos and dance halls, bars, entertainment venues and other catering establishments for consumption on the premises. The resale of packaged or ready-to-drink beverages and vending machines are not part of the activities of industry players.
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WZ 56.30 - Bars & Nightclubs in Germany
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The decline in alcohol consumption and the decreasing propensity to go out have led to a drop in sales. The background to this development is the noticeable increase in healt...
Learn about an industry's products and services, markets and trends in international trade.
The serving of non-alcoholic beverages accounts for the largest share of industry sales. Soft drinks with fruit juice content in particular are becoming increasingly popular.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The densely populated centre region is home to most of the industry's companies. The densely populated areas offer the industry players a high sales potential.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
One of the industry's main competitors is the food retail trade. Supermarkets and discounters can purchase drinks directly from the manufacturer at relatively low prices and ...
Learn about the performance of the top companies in the industry.
There are no major players in the industry. The industry players mostly operate locally and there are no major chains or franchise companies in the beverage-driven catering s...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The declining per capita consumption of alcohol poses a risk to the industry. The serving of alcoholic beverages accounts for a large proportion of the income of industry pla...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Personnel costs are one of the biggest cost factors in the industry. This is due to the strong focus on service. Personnel costs are also likely to remain high in the future ...
Including values and annual change:
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Key data sources in Germany include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Bars & Nightclubs industry in Germany is €5.4bn in 2024.
There are 33,345 businesses in the Bars & Nightclubs industry in Germany, which has declined at a CAGR of 1.3 % between 2019 and 2024.
The market size of the Bars & Nightclubs industry in Germany has been declining at a CAGR of 6.5 % between 2019 and 2024.
Over the next five years, the Bars & Nightclubs industry in Germany is expected to grow.
The biggest companies operating in the Bars & Nightclubs market in Germany are Hofbräu München, Bootshaus Cologne GmbH and Lion Barbetriebe GmbH
Serving of non-alcoholic beverages and Serving beer are part of the Bars & Nightclubs industry.
The company holding the most market share in Germany is Hofbräu München.
The level of competition is high and steady in the Bars & Nightclubs industry in Germany.