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Bars & Nightclubs in Germany - Market Research Report (2014-2029)

Nina Koefler Nina Koefler Frankfurt, Germany Last Updated: June 2024 WZ I56.30DE

Revenue

€5.4bn

2024

€5.4bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

224k

Businesses

33,345

Wages

€X.Xbn

Bars & Nightclubs in Germany industry analysis

The sector of pubs, bars, discos and other establishments specialising in serving drinks is struggling with difficult conditions. Legal regulations, declining alcohol consumption, changing leisure behaviour and the coronavirus pandemic have recently increased the pressure on market players. In addition to the external competition that the industry is facing, particularly from restaurants and the sale of cheaper drinks in retail outlets, which is having a negative impact on revenue, there is also intense competition within the industry in the extremely fragmented market. In the period from 2019 to 2024, industry sales fell by an average of 6.5% per year. In 2020 in particular, there were dramatic losses in sales due to the prolonged pandemic-related closures, and sales barely recovered in the following year. From 2022 onwards, however, turnover in the sector increased significantly again, although this was mainly due to price increases in the food and beverage sector. In 2024, industry turnover is expected to increase by 0.5% to 5.4 billion euros.While stagnating alcohol consumption, which is particularly evident in the decline in beer sales, is having a negative impact on industry turnover, the market for non-alcoholic alternatives that pick up on current nutrition and lifestyle trends offers new growth potential. The demand for non-alcoholic beer in particular has grown strongly in recent years. Rising net monthly household incomes are likely to lead to more visits to bars and pubs. In the current year, competitive pressure from supermarkets is likely to be lower than in previous years, which will also ease the pressure on industry players. However, the persistently high energy, rent and food prices continue to weigh on the sector.The ongoing intense competition within and outside the industry is likely to continue to drive innovation in terms of catering concepts and product and service offerings. If operators of pubs, clubs and bars manage to successfully meet the growing demand for regionality, fair trade and superfoods with new drinks creations and complementary services, they are likely to see positive growth over the next five years. IBISWorld anticipates an average annual increase in industry turnover of 3.1% over this period, which should reach 6.3 billion euros by 2029, as well as an increase in the number of companies operating in the sector.

Trends and Insights

  • The decline in alcohol consumption and the decreasing propensity to go out have led to a drop in sales. The background to this development is the noticeable increase in health awareness in society.
  • The serving of non-alcoholic beverages accounts for the largest share of industry sales. Soft drinks with fruit juice content in particular are becoming increasingly popular.
  • The densely populated centre region is home to most of the industry's companies. The densely populated areas offer the industry players a high sales potential.
  • One of the industry's main competitors is the food retail trade. Supermarkets and discounters can purchase drinks directly from the manufacturer at relatively low prices and therefore usually offer them at significantly lower prices than bars, clubs or pubs.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 6.5 % over the past five years, to reach an estimated €5.4bn in 2024.

Trends and Insights

More moderate going out and drinking behaviour harms the industry

  • In addition to the general economic conditions in Germany, which influence consumer confidence and propensity to consume, developments in consumer spending and drinking behaviour are also decisive for demand for the industry's products and services.
  • Additional trends and insights available with purchase
Bars & Nightclubs in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Innovative catering experiences arouse customer interest

  • In view of rising net household incomes, consumers are in a position to pay correspondingly higher prices for quality. In addition to a certain product standard, they expect adequate service and an appropriate atmosphere during their stay.

Biggest companies in the Bars & Nightclubs in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Hofbräu München
51.2
Bootshaus Cologne GmbH
23.3
Lion Barbetriebe GmbH
23.3

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Bars & Nightclubs in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Serving of non-alcoholic beverages, Serving of beer and Serving of spirits. Serving of non-alcoholic beverages is the largest segment of the Bars & Nightclubs in Germany.

Trends and Insights

Serving non-alcoholic drinks such as apple spritzers is becoming increasingly popular

  • This product segment includes the serving of soft drinks, fruit and vegetable juices and mineral water.
  • More insights available in the full report

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Competitors

  • Supermarkets in Germany
  • Full-Service Restaurants in Germany
  • Catering Services in Germany

Complementors

  • There are no industries to display.

International industries

  • Bars & Nightclubs in the US
  • Bars & Nightclubs in Canada
  • Pubs, Bars and Nightclubs in Australia
  • Pubs, Bars and Nightclubs in New Zealand
  • Nightclubs in the UK

View all industries in Germany

Table of Contents

About this industry

Industry definition

This sector includes the serving of beverages in pubs, discos and dance halls, bars, entertainment venues and other catering establishments for consumption on the premises. The resale of packaged or ready-to-drink beverages and vending machines are not part of the activities of industry players.

What's included in this industry?

Serving of non-alcoholic beveragesServing beerServing of spiritsServing wineServing of hot drinks

Companies

Hofbräu MünchenBootshaus Cologne GmbHLion Barbetriebe GmbH

Purchase this report to view all 3 major companies in this industry.

Related Terms

APPLE JUICE PARAGRAPHCRAFTBEERPUNCHES

Industry Code

WZ 2008

WZ 56.30 - Bars & Nightclubs in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The decline in alcohol consumption and the decreasing propensity to go out have led to a drop in sales. The background to this development is the noticeable increase in healt...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The serving of non-alcoholic beverages accounts for the largest share of industry sales. Soft drinks with fruit juice content in particular are becoming increasingly popular.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The densely populated centre region is home to most of the industry's companies. The densely populated areas offer the industry players a high sales potential.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

One of the industry's main competitors is the food retail trade. Supermarkets and discounters can purchase drinks directly from the manufacturer at relatively low prices and ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the industry. The industry players mostly operate locally and there are no major chains or franchise companies in the beverage-driven catering s...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Hofbräu München's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Bootshaus Cologne GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Lion Barbetriebe GmbH's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Hofbräu München, and factors influencing its performance in the industry
  • Description and key data for Bootshaus Cologne GmbH, and factors influencing its performance in the industry
  • Description and key data for Lion Barbetriebe GmbH, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The declining per capita consumption of alcohol poses a risk to the industry. The serving of alcoholic beverages accounts for a large proportion of the income of industry pla...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Personnel costs are one of the biggest cost factors in the industry. This is due to the strong focus on service. Personnel costs are also likely to remain high in the future ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Bars & Nightclubs industry in Germany in 2024?

The market size of the Bars & Nightclubs industry in Germany is €5.4bn in 2024.

How many businesses are there in the Bars & Nightclubs in Germany industry in 2024?

There are 33,345 businesses in the Bars & Nightclubs industry in Germany, which has declined at a CAGR of 1.3 % between 2019 and 2024.

Has the Bars & Nightclubs industry in Germany grown or declined over the past 5 years?

The market size of the Bars & Nightclubs industry in Germany has been declining at a CAGR of 6.5 % between 2019 and 2024.

What is the forecast growth of the Bars & Nightclubs industry in Germany over the next 5 years?

Over the next five years, the Bars & Nightclubs industry in Germany is expected to grow.

What are the biggest companies in the Bars & Nightclubs market in Germany?

The biggest companies operating in the Bars & Nightclubs market in Germany are Hofbräu München, Bootshaus Cologne GmbH and Lion Barbetriebe GmbH

What does the Bars & Nightclubs in Germany include?

Serving of non-alcoholic beverages and Serving beer are part of the Bars & Nightclubs industry.

Which companies have the highest market share in the Bars & Nightclubs in Germany?

The company holding the most market share in Germany is Hofbräu München.

How competitive is the Bars & Nightclubs industry in Germany?

The level of competition is high and steady in the Bars & Nightclubs industry in Germany.