Industry Statistics and Trends
Social Services in Europe key trends
Europe’s aging population is driving demand for social services.
European populations are ageing which is driving a greater need for social services.
Telehealth is allowing people to stay in homecare for longer.
Better equipment is making independent living easier and safer, driving demand for meals and social services.
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Social Services in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Social Services in Europe market size (2019-2024)
Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated €136.2bn in 2024.
Trends and Insights
Low wages and tough working conditions are behind difficulties in keeping staff
- Across the EU, social care providers are struggling to attract and retain workers for home care, daycare activities and other social services for older individuals and people with disabilities.
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Social Services in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Social care for the elderly will be more in demand with ageing populations
- Europe’s rapidly ageing population will continue to boost demand for social services, with countries like Spain and the Netherlands set to see population growth in the over-65 years market grow by around 25% by 2032, according to Oxford Economics.
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Revenue
€136.2bn
Employees
35m
Wages
€XX.Xbn
European Leaders & Laggards
Top 5 Countries
Bottom 5 Countries
* CAGR values are for the years 2019-2024.
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Biggest companies in the Social Services in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Home Instead Ltd | 3,387.6 | 171.3 | 5.1 | |
Healthcare at Home Ltd | 1,845.1 | 103.2 | 5.6 | |
Victor’s Bau + Wert AG | 1,405.4 | 5.6 | 0.4 |
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Social Services in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Social Services industry in Europe in 2024?
The market size of the Social Services industry in Europe is €136.2bn in 2024.
How many businesses are there in the Social Services in Europe industry in 2024?
There are 361k businesses in the Social Services industry in Europe, which has grown at a CAGR of 0.8 % between 2019 and 2024.
Has the Social Services industry in Europe grown or declined over the past 5 years?
The market size of the Social Services industry in Europe has been growing at a CAGR of 0.2 % between 2019 and 2024.
What is the forecast growth of the Social Services industry in Europe over the next 5 years?
Over the next five years, the Social Services industry in Europe is expected to grow.
What does the Social Services in Europe include?
Home care for the elderly and people with disabilities and Daycare centres are part of the Social Services industry.
How competitive is the Social Services industry in Europe?
The level of competition is moderate and steady in the Social Services industry in Europe.
Related Industries
This industry is covered in 37 countries
Table of Contents
About this industry
Industry definition
The industry provides social work and assistance services to vulnerable adults and children. It includes counselling, welfare, referral and similar services for the elderly and disabled. It also includes counselling and welfare services for families, disaster relief organisations and self-help organisations. Such services include welfare support for children, adoption activities, budget counselling, marriage and family guidance and child daycare centres.
Related Terms
HABILITATIONREABLEMENTOCCUPANCY RATEWhat's included in this industry?
Home care for the elderly and people with disabilitiesDaycare centresOther forms of care for the elderly and people with disabilitiesChild and family servicesOther social servicesCompanies
Home Instead LtdHealthcare at Home LtdVictor’s Bau + Wert AGIndustry Code
88 - Social work activities without accommodation in Europe
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Performance
Key Takeaways
Low wages and tough working conditions are behind difficulties in keeping staff
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Social Services in Europe industry (2011 -2029)
- Employees in the Social Services in Europe industry (2011 -2029)
- Business in the Social Services in Europe industry (2011 -2029)
- Profit in the Social Services in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Social Services in Europe industry?
Outlook
Analysis
What's driving the Social Services in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Social Services in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Social Services in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Europe’s elderly population is relying on home care services. Older adults want to stay home longer and require greater social assistance.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Social Services in Europe industry's products and services performing?
Analysis
What are innovations in the Social Services in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Social Services in Europe industry?
International Trade
Highlights
- Total Imports into Europe
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
There’s not a high level of concentration in the sector. No single social service provider dominates the industry due to the more local, community-based nature of services. Consumers enjoy having a variety of options when picking social care services.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Home Instead Ltd
- Countries of operation for Healthcare at Home Ltd
- Countries of operation for Victor’s Bau + Wert AG
- Countries of operation for Colisee Group
- Countries of operation for Linde Healthcare
- Countries of operation for Humana Group Holding AB
- Countries of operation for Mediq
- Countries of operation for Vivisol Srl
- Countries of operation for The Disability Trust
- Countries of operation for Mears Group plc
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Europe’s social services have to satisfy strict regulations. Regulations govern quality, safety and operating standards and services that fail to do so come under intense scrutiny.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Social Services in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Funding is stretching to cover costs, which is squeezing profit. Competition makes differentiating services difficult and pricing remains the most crucial factor in winning contracts.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Social Services in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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France
Italy
Spain