Industry Statistics and Trends
Motorcycle Manufacturing in Europe key trends
Rocketing fuel prices boost motorbike sale.
After soaring in 2022, fuel prices remain historically high, encouraging people to buy bikes across Europe, especially smaller motorbikes and mopeds.
Electric mopeds move to the forefront.
Major companies will continue pouring money into electric motorbike R&D ahead of the 2035 ban on petrol and diesel models.
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Motorcycle Manufacturing in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Motorcycle Manufacturing in Europe market size (2020-2025)
Industry revenue has declined at a CAGR of 1.0 % over the past five years, to reach an estimated €12.9bn in 2025.
Trends and Insights
Economic headwinds in 2024 slows strong momentum
- 2023 was a great year for motorcycle manufacturers. According to the Motorcycle Industry in Europe, new motorcycle registrations in five of the largest European markets (France, Germany, Italy, Spain and the UK) reached 1 million units at the end of 2023, rising by 10.5% on the previous year. The jump in demand can be attributed to supply constraints easing, allowing pent up demand to be met, driving revenue growth.
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Motorcycle Manufacturing in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Electric becomes the must-have model for motorcycle manufacturers
- Manufacturers will continue to shift towards making electric motorbikes. On top of the introduction of Euro5+, producers will launch more electric models ahead of the ban on the sale of petrol and diesel motorcycles in 2035. From 2035 onwards, new motorcycles powered by internal combustion engines (ICE), whether petrol or diesel, will no longer be sold in the European Union. Existing ICE motorcycles will still be allowed to operate, but production and sales of new ICE motorcycles will be prohibited.
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Revenue
€12.9bn
Employees
33,224
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
Bottom 5 Countries
* CAGR values are for the years 2020-2025.
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Biggest companies in the Motorcycle Manufacturing in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Honda Motor Europe Ltd | 5,541.5 | 54.2 | 1.0 | |
Yamaha Motor Europe NV | 2,185.1 | 65.6 | 3.0 | |
Bayerische Motoren Werke AG | 148,242.0 | 10,193.0 | 6.9 |
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Motorcycle Manufacturing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Motorcycle Manufacturing industry in Europe in 2025?
The market size of the Motorcycle Manufacturing industry in Europe is €12.9bn in 2025.
How many businesses are there in the Motorcycle Manufacturing industry in Europe in 2025?
There are 1,960 businesses in the Motorcycle Manufacturing industry in Europe, which has grown at a CAGR of 5.6 % between 2020 and 2025.
Has the Motorcycle Manufacturing industry in Europe grown or declined over the past 5 years?
The market size of the Motorcycle Manufacturing industry in Europe has been declining at a CAGR of 1.0 % between 2020 and 2025.
What is the forecast growth of the Motorcycle Manufacturing industry in Europe over the next 5 years?
Over the next five years, the Motorcycle Manufacturing industry in Europe is expected to grow.
What does the Motorcycle Manufacturing industry in Europe include?
Motorcycles and Motorcycle parts and accessories are part of the Motorcycle Manufacturing industry in Europe.
Which countries have the most businesses in the Motorcycle Manufacturing industry in Europe?
The European country with the most businesses in the Motorcycle Manufacturing industry is Italy.
How competitive is the Motorcycle Manufacturing industry in Europe?
The level of competition is moderate and steady in the Motorcycle Manufacturing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Motorcycle Manufacturing in Greece
- Motorcycle Manufacturing in Romania
- Motorcycle Manufacturing in Czechia
- Motorcycle Manufacturing in Switzerland
- Motorcycle Manufacturing in Sweden
- Motorcycle Manufacturing in Germany
- Motorcycle Manufacturing in Bulgaria
- Motorcycle Manufacturing in Luxembourg
- Motorcycle Manufacturing in the Netherlands
- Motorcycle Manufacturing in Lithuania
- Motorcycle Manufacturing in Denmark
- Motorcycle Manufacturing in Estonia
- Motorcycle Manufacturing in Slovenia
- Motorcycle Manufacturing in Europe
- E-bike Manufacturing in Germany
- Motorcycle Manufacturing in Austria
- Motorcycle Manufacturing in France
- Motorcycle Manufacturing in Slovakia
- Motorcycle Manufacturing in Belgium
- Motorcycle Manufacturing in Hungary
- Motorcycle Manufacturing in Finland
- Motorcycle Manufacturing in Croatia
- Motorcycle Manufacturing in Spain
- Motorcycle Manufacturing in Norway
- Motorcycle Manufacturing in Portugal
- Motorcycle Manufacturing in Italy
- Motorcycle Manufacturing in Poland
- Motorcycle Manufacturing in Ireland
- Motorcycle Manufacturing in Latvia
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture motorcycles, mopeds and cycles fitted with an auxiliary engine. They also produce engines, sidecars and other motorcycle parts and accessories, such as saddles.
Related Terms
MOPEDSPORT MOTORCYCLEENDURO MOTORCYCLEWhat's included in this industry?
MotorcyclesMotorcycle parts and accessoriesMotorcycle enginesMopedsCompanies
Honda Motor Europe LtdYamaha Motor Europe NVBayerische Motoren Werke AGIndustry Code
3091 - Manufacture of motorcycles in Europe
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Performance
Key Takeaways
Economic headwinds in 2024 slows strong momentum
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Motorcycle Manufacturing in Europe industry (2012 -2030)
- Employees in the Motorcycle Manufacturing in Europe industry (2012 -2030)
- Business in the Motorcycle Manufacturing in Europe industry (2012 -2030)
- Profit in the Motorcycle Manufacturing in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Motorcycle Manufacturing in Europe industry?
Outlook
Analysis
What's driving the Motorcycle Manufacturing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Motorcycle Manufacturing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Motorcycle Manufacturing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Revenue from motorcycle sales accelerates. Since the pandemic, demand for motorbikes across Europe has expanded, with the market expanding by a huge 32.6% in Q3 2023.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Motorcycle Manufacturing in Europe industry's products and services performing?
Analysis
What are innovations in the Motorcycle Manufacturing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Motorcycle Manufacturing in Europe industry?
International Trade
Highlights
- Total Imports into Europe
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Large-scale manufacturers dominate the market. Piaggio & C SpA manufacturers under four brands (Piaggio, Vespa, Aprilia and Moto Guzzi), while PIERER Mobility AG owns KTM and Husqvarna. BMW, Honda and Yamaha also hold a considerable market share.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Honda Motor Europe Ltd
- Countries of operation for Yamaha Motor Europe NV
- Countries of operation for Bayerische Motoren Werke AG
- Countries of operation for Piaggio & C SpA
- Countries of operation for PIERER Mobility AG
- Countries of operation for Ducati Motor Holding SpA
- Countries of operation for Triumph Motorcycles Ltd
- Countries of operation for Grupo Polisport
- Countries of operation for Sherco Motorcycles Ltd
- Countries of operation for Rieju SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
All motorcycles must be zero-emission to meet new standards. Europe’s ban on the sale of new petrol and diesel motorcycles from 2035 means motorcycles manufacturers have to adapt.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Motorcycle Manufacturing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
A semi-conductor shortage weighs on bottom lines. A shortage of semiconductors delayed production schedules in 2021 and 2022, pushing up input prices and picking away at profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Motorcycle Manufacturing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
France
Italy
Spain