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Motorcycle Wholesaling, Retailing & Repair Services in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 454 March 2024 Spotlight Report

Revenue

€34.0bn

2019-2024 4.4 %
2024-2029 X.X %

Employees

97,623

2019-2024 2.6 %
2024-2029 X.X %

Businesses

49,692

2019-2024 1.4 %
2024-2029 X.X %

Profit

€X.Xbn

2019-2024 X.X %

Profit Margin

X.X%

2019-2024 X.X pp

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Motorcycle Wholesaling, Retailing & Repair Services in Europe industry analysis

While stagnant incomes and economic headwinds have depressed sales of premium models, demand overall for traditional and electric motorcycles has boomed. Sales initially plunged in 2020 as wholesalers, retailers, and service centres closed during the COVID-19 outbreak. However, the pandemic sparked motorbike sales. They allowed for social distancing and a way to escape clustered urban areas. Food delivery companies benefitted hugely from social distancing restrictions, with motorcycles widely leveraged as a way to navigate busy urban areas in the most time-efficient way.

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  • Market estimates from 2014 - 2029
  • Detailed reports analysing industry performance, market dynamics and company data, compared across countries
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Industry Statistics and Trends

Motorcycle Wholesaling, Retailing & Repair Services in Europe key trends

Motorcycle sales benefit from demand for motorcycle-based leisure activities.

 

Motorcycle sales growth has been driven by strong demand for motorcycle touring and alternatives to crowded public transportation.

Motorcycle companies adjust to low-carbon push.

 

Rising numbers of low-carbon and electric motorcycles are being sold and serviced as environmental awareness heightens.

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Motorcycle Wholesaling, Retailing & Repair Services in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Motorcycle Wholesaling, Retailing & Repair Services in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 4.4 % over the past five years, to reach an estimated €34.0bn in 2024.

Trends and Insights

Motorcycle registrations soar, though moped sales struggle

  • According to the ACEM, new motorcycle registrations in the five largest European markets (France, Germany, Italy, Spain and the UK) increased by 11.3% in the first half of 2023, compared with the same period in 2022, indicating growing demand for motorcycle-based leisure activities like touring.

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Motorcycle Wholesaling, Retailing & Repair Services in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Non-zero emissions motorcycles will be banned by 2035

  • As part of the plan to decarbonise the transportation sector, the UK will ban the sale of non-zero emissions motorcycles by 2035 (smaller bikes by 2030).

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Revenue

€34.0bn

2019-2024 4.4 %
2024-2029 X.X %

Employees

97,623

2019-2024 2.6 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 2.6 % *
  • Job Growth

Top 5 Countries

  1. Portugal +12.5%
  2. Switzerland +8.8%
  3. Serbia +8.4%
  4. Czechia +5.9%
  5. France +5.8%

Bottom 5 Countries

  1. Slovakia -23.7%
  2. Russia -9.9%
  3. Ireland-6.2%
  4. Romania -4.0%
  5. Finland -3.2%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Motorcycle Wholesaling, Retailing & Repair Services in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Yamaha Motor Co Ltd
15,158.7
1,515.9
10.0
Bayerische Motoren Werke AG
164,287.2
16,126.9
9.8
PIERER Mobility AG
2,615.9
256.8
9.8

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Motorcycle Wholesaling, Retailing & Repair Services in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe in 2024?

The market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe is €34.0bn in 2024. 

How many businesses are there in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry in 2024?

There are 49,692 businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe, which has grown at a CAGR of 1.4 % between 2019 and 2024.

Has the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe grown or declined over the past 5 years?

The market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe has been declining at a CAGR of 1.4 % between 2019 and 2024. 

What is the forecast growth of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe over the next 5 years?

Over the next five years, the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe is expected to decline.

What are the biggest companies in the Motorcycle Wholesaling, Retailing & Repair Services market in Europe?

The biggest companies operating in the Motorcycle Wholesaling, Retailing & Repair Services market in Europe are Yamaha Motor Co Ltd, Bayerische Motoren Werke AG and PIERER Mobility AG

What does the Motorcycle Wholesaling, Retailing & Repair Services in Europe include?

Motorcycles, mopeds and electric motorcycles and Repair and maintenance are part of the Motorcycle Wholesaling, Retailing & Repair Services industry.

Which companies have the highest market share in the Motorcycle Wholesaling, Retailing & Repair Services in Europe?

The company holding the most market share in Europe is Yamaha Motor Co Ltd.

Which countries have the most businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe?

The European country with the most businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry is Italy.

How competitive is the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe?

The level of competition is moderate and increasing in the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in the industry wholesale, retail and repair motorcycles and electric bikes, including mopeds. The wholesale and retail of parts and accessories fall under the industry.

Related Terms

MopedElectric BikeLight Motorcycle

What's included in this industry?

Motorcycles, mopeds and electric motorcyclesRepair and maintenance Parts and accessories

Companies

Yamaha Motor Co LtdBayerische Motoren Werke AGPIERER Mobility AG

Industry Code

ISIC 2006

454 - Sale, maintenance and repair of motorcycles and related parts and accessories in Europe

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Performance

Key Takeaways

Motorcycle registrations soar, though moped sales struggle

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
  • Employees in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
  • Business in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
  • Profit in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?


Outlook

Analysis

What's driving the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Easy-to-use electric bikes are gaining traction. Casual riders and delivery companies are increasingly turning to electric bikes due to their low environmental impact and ease of use.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry's products and services performing?

Analysis

What are innovations in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Concentration varies between wholesaling and retailing. Manufacturers with integrated wholesale divisions tend to dominate their respective corners of the market, while retailers’ concentration varies from region to region.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Yamaha Motor Co Ltd
  • Countries of operation for Bayerische Motoren Werke AG
  • Countries of operation for PIERER Mobility AG
  • Countries of operation for Piaggio & C SpA
  • Countries of operation for Honda Motor Company
  • Countries of operation for Kawasaki Heavy Industries Ltd
  • Countries of operation for Ducati Motor Holding SpA
  • Countries of operation for Harley Davidson Europe
  • Countries of operation for Triumph Motorcycles Ltd
  • Countries of operation for Detlev Louis Motorrad-Vertriebsgesellschaft mbH

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Vehicle regulation is intense upstream. Adhering to safety standards, emissions regulations and product labelling requirements can push operating costs up. Although this is enforced at the manufacturing level, wholesalers and retailers must ensure their motorcycles comply.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Wholesalers and retailers can boost profit through e-commerce. E-commerce operations present a cost-effective way for wholesalers and retailers to widen their market reach and raise per unit profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.