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Mail Order, Online & Direct Retailing in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

EU-G479 April 2024 Factsheet

Revenue

€330.6bn

2019-2024 1.5 %
2024-2029 X.X %

Employees

1m

2019-2024 4.7 %
2024-2029 X.X %

Businesses

673k

2019-2024 4.5 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

Mail Order, Online & Direct Retailing in Europe market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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National industry coverage with a European twist

  • Market estimates from 2014-2029
  • Data-rich reports comparing industry performance, threats, opportunities and country rankings
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About Factsheets

Industry Statistics and Rankings

Country Benchmarking

Industry Performance Rankings

This report accounts for 33 number of countries where the industry is active.

Purchase the data sheet for rankings across 37 European countries.

The Mail Order, Online & Direct Retailing in Europe has a market size of €330.6bn in 2024. Revenue volatility is low, and revenue has grown at a CAGR of 1.5 % from 2019-2024. The average number of employees is 1m in 2024 a number that has grown at a CAGR of 4.7 % over the past five years. One of the most prominent threats to the industry is... 

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European High and Lows

Characteristic (2024) Country
Lowest RevenueTurkey
Lowest Profit
Higest-revenue Profit
Highest Profit

Top Questions Answered in this Report

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What is the market size of the Mail Order, Online & Direct Retailing industry in Europe in 2024?

The market size of the Mail Order, Online & Direct Retailing industry in Europe is €330.6bn in 2024.

How many businesses are there in the Mail Order, Online & Direct Retailing in Europe industry in 2024?

There are 673k businesses in the Mail Order, Online & Direct Retailing industry in Europe, which has grown at a CAGR of 4.5 % between 2019 and 2024.

Has the Mail Order, Online & Direct Retailing industry in Europe grown or declined over the past 5 years?

The market size of the Mail Order, Online & Direct Retailing industry in Europe has been declining at a CAGR of 1.5 % between 2019 and 2024.

What is the forecast growth of the Mail Order, Online & Direct Retailing industry in Europe over the next 5 years?

Over the next five years, the Mail Order, Online & Direct Retailing industry in Europe is expected to grow.

What does the Mail Order, Online & Direct Retailing in Europe include?

Apparel and Fashion and Electronics and Gadgets are part of the Mail Order, Online & Direct Retailing industry.

Which countries have the most businesses in the Mail Order, Online & Direct Retailing industry in Europe?

The European country with the most businesses in the Mail Order, Online & Direct Retailing industry is France.

How competitive is the Mail Order, Online & Direct Retailing industry in Europe?

The level of competition is moderate and steady in the Mail Order, Online & Direct Retailing industry in Europe.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

This industry encompasses retail sales conducted through mail order houses or online. Buyers select products based on advertisements, catalogues, or website information and place orders via mail, phone, or online. Purchased products may be digitally downloaded or physically delivered to the customer's location.

What's included in this industry?

Apparel and FashionElectronics and GadgetsBooks and MediaHome and GardenHealth and BeautyGames, toys, recreational and sporting goodsOther

Industry Code

ISIC 2006

479 - Retail trade not in stores, stalls or markets in Europe

Performance

Revenue Highlights

Trends
  • Revenue
  • Current Year Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Performance Snapshot

Charts
  • Revenue in the Mail Order, Online & Direct Retailing in Europe
  • Employees in the Mail Order, Online & Direct Retailing in Europe
  • Business in the Mail Order, Online & Direct Retailing in Europe
  • Profit in the Mail Order, Online & Direct Retailing in Europe

Life Cycle

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

International Trade

Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)
Data Tables

Values and annual change provided for 37 European countries:

  • Revenue by Region (2024)
  • IVA by Region (2024)
  • Enterprises by Region (2024)
  • Employment by Region (2024)
  • Exports by Region (2024)
  • Imports by Region (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power
ANALYSIS

What is the competitive landscape in Europe?

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Mail Order, Online & Direct Retailing in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Mail Order, Online & Direct Retailing in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.