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Hardware & Home Improvement Stores in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 4752 April 2024 Spotlight Report

Revenue

€155.8bn

2019-2024 4.8 %
2024-2029 X.X %

Employees

1m

2019-2024 0.1 %
2024-2029 X.X %

Businesses

162k

2019-2024 1.4 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

Hardware & Home Improvement Stores in Europe industry analysis

Hardware and home improvement stores’ revenue is forecast to rise at a compound annual rate of 1.4% over the five years through 2024 to reach €155.8 billion. Private spending on home renovation and maintenance, construction activity, environmental awareness and the number of households each play their part in determining sales. The EU and the UK enjoyed a housing market boom prior to 2023, when soaring mortgage rates deterred many from buying a new house. While demand for outfitting new houses is down, more Europeans are turning to repair, maintenance and renovation work on their existing properties, helping to raise sales of hardware and home improvement products. This trend accelerated during the COVID-19 pandemic, as people confined to their homes looked to refresh their surroundings and found themselves with more time to dedicate to DIY projects. Hardware and home improvement stores were deemed by many governments as essential businesses, allowing them to remain open during the lockdowns.

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Industry Statistics and Trends

Hardware & Home Improvement Stores in Europe key trends

Stores embrace omnichannel retailing.

 

In a bid to serve as many customers as possible, hardware and home improvement stores are expanding both their in-store and online offerings.

Augmented reality takes stores to the next level.

 

Home improvement stores are integrating augmented reality into their online platforms, enabling customers to envision how products will look in their homes.

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Hardware & Home Improvement Stores in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Hardware & Home Improvement Stores in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 4.8 % over the past five years, to reach an estimated €155.8bn in 2024.

Trends and Insights

Sky-high inflation rocks consumers’ willingness to spend

  • Data from the European Commission shows that inflation in the euro area fell to an estimated 2.9% in October 2023, down from 5.5% in September 2023. While this is a marked improvement on the 10.6% recorded in October 2022, inflationary pressures remain intense.

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Hardware & Home Improvement Stores in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Augmented reality improves the customer experience

  • Hardware and home improvement stores are increasingly integrating augmented reality (AR) stations in-store and online, enabling customers to visualise renovations and receive step-by-step guidance on how to set up and use products.

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Revenue

€155.8bn

2019-2024 4.8 %
2024-2029 X.X %

Employees

1m

2019-2024 0.1 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 0.1 % *
  • Job Growth

Top 5 Countries

  1. Slovakia +6.2%
  2. Croatia +5.1%
  3. Ireland +3.5%
  4. Slovenia +2.9%
  5. Iceland +2.7%

Bottom 5 Countries

  1. Malta -3.1%
  2. United Kingdom -0.6%
  3. Turkey 0.0%
  4. Greece +0.1%
  5. Russia +0.1%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Hardware & Home Improvement Stores in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Groupe Adeo SA
40,156.2
1,204.7
3.0
Kingfisher plc
14,570.3
801.4
5.5
Bauhaus AG
N/A
N/A
N/A

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Hardware & Home Improvement Stores in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Hardware & Home Improvement Stores industry in Europe in 2024?

The market size of the Hardware & Home Improvement Stores industry in Europe is €155.8bn in 2024.

How many businesses are there in the Hardware & Home Improvement Stores in Europe industry in 2024?

There are 162k businesses in the Hardware & Home Improvement Stores industry in Europe, which has declined at a CAGR of 1.4 % between 2019 and 2024.

Has the Hardware & Home Improvement Stores industry in Europe grown or declined over the past 5 years?

The market size of the Hardware & Home Improvement Stores industry in Europe has been declining at a CAGR of 4.8 % between 2019 and 2024.

What is the forecast growth of the Hardware & Home Improvement Stores industry in Europe over the next 5 years?

Over the next five years, the Hardware & Home Improvement Stores industry in Europe is expected to grow.

What does the Hardware & Home Improvement Stores in Europe include?

Building materials and Power tools are part of the Hardware & Home Improvement Stores industry.

Which countries have the most businesses in the Hardware & Home Improvement Stores industry in Europe?

The European country with the most businesses in the Hardware & Home Improvement Stores industry is Turkey.

How competitive is the Hardware & Home Improvement Stores industry in Europe?

The level of competition is high and increasing in the Hardware & Home Improvement Stores industry in Europe.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry specialise in retailing a range of hardware and home improvement equipment to domestic and commercial customers. Products include do-it-yourself (DIY) equipment, building materials, paints, glass and other hardware products.

Related Terms

DO-IT-YOURSELF (DIY)MULTICHANNEL RETAILINGBIG-BOX STORE

What's included in this industry?

Building materials Power tools Gardening and landscaping tools Heating and plumbing equipment Wall decor and paints Other

Companies

Groupe Adeo SAKingfisher plcBauhaus AG

Industry Code

ISIC 2006

4752 - Retail sale of hardware, paints and glass in specialized stores in Europe

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Performance

Key Takeaways

Sky-high inflation rocks consumers’ willingness to spend

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Revenue Highlights

Trends
  • Revenue
  • Current Year Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Hardware & Home Improvement Stores in Europe industry (2011 -2029)
  • Employees in the Hardware & Home Improvement Stores in Europe industry (2011 -2029)
  • Business in the Hardware & Home Improvement Stores in Europe industry (2011 -2029)
  • Profit in the Hardware & Home Improvement Stores in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Hardware & Home Improvement Stores in Europe industry?


Outlook

Analysis

What's driving the Hardware & Home Improvement Stores in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Hardware & Home Improvement Stores in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Hardware & Home Improvement Stores in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Sustainable and efficient products are in vogue. Customers are demanding hardware to be made from sustainable materials, as well as wanting it to be highly energy-efficient.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Hardware & Home Improvement Stores in Europe industry's products and services performing?

Analysis

What are innovations in the Hardware & Home Improvement Stores in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Hardware & Home Improvement Stores in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Importer
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

A handful of companies dominate the market. Companies like Adeo and Kingfisher operate a large number of stores across multiple European countries, making themselves the go-to retailer.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 9 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Groupe Adeo SA
  • Countries of operation for Kingfisher plc
  • Countries of operation for Bauhaus AG
  • Countries of operation for Obi Group Holding SE & Co. KGaA
  • Countries of operation for Wickes plc
  • Countries of operation for Jula Holding Group
  • Countries of operation for Travis Perkins plc
  • Countries of operation for Mr Bricolage SA
  • Countries of operation for Pinturas Andalucia SA

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

The regulatory landscape sets strict product standards. Hardware and home improvement stores must ensure their products meet safety standards and environmental regulations.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Hardware & Home Improvement Stores in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Consumer confidence drives big-ticket buys. When consumers feel more positive about their financial outlook, they spend more on high-value items, which often carry a high profit margin.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Hardware & Home Improvement Stores in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.