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Agricultural & Forestry Machinery in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 2821 August 2024 Spotlight Report

Revenue

€77.0bn

2019-2024 2.9 %
2024-2029 X.X %

Employees

303k

2019-2024 2.1 %
2024-2029 X.X %

Businesses

9,736

2019-2024 1.5 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Agricultural & Forestry Machinery in Europe industry analysis

Agricultural income, government grants for R&D, demand from supermarkets, logging activity and the world price of steel are key drivers of the performance of the agricultural and forestry machinery manufacturing industry. Over the five years through 2024, industry revenue is forecast to slump at a compound annual rate of 2.9% to reach €77 billion, alongside a contraction of 1.6% in 2024. COVID-19 severely disrupted the manufacturing industry’s complex supply chains and crucial downstream markets, constraining capacity and curbing order volumes. Widespread pessimism about their financial prospects in 2024 is driving key downstream buyers to tighten their purse strings and lower big-ticket purchases. Despite this, demand for spare parts and maintenance remains robust during economic headwinds.

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Industry Statistics and Trends

Agricultural & Forestry Machinery in Europe key trends

Logging activity resists afforestation strategies.

 

The level of logging in Europe has not been adversely affected by afforestation and reforestation initiatives, sustaining demand for forestry machinery.

Innovative features will support sales moving forward.

 

Farmers are seeking highly specialised solutions to extract the most value out of their land and will pay big bucks for agricultural machinery that enables this.

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Agricultural & Forestry Machinery in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Agricultural & Forestry Machinery in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 2.9 % over the past five years, to reach an estimated €77.0bn in 2024.

Trends and Insights

Tractor registrations dip in 2022 amid multiple economic headwinds

  • Compared to 2021, European tractor registrations fell by 8.7% in 2022, according to CEMA. Continuing disruptions to supply chains resulted in bottlenecks in the supply of components and raw materials, elevating the cost of manufacturing tractors.

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Agricultural & Forestry Machinery in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Innovation will drive an uptick in profitability

  • Manufacturers are responding to calls for a more climate change-resistant agricultural sector by investing heavily in precision farming, drip irrigation systems and mechanised harvesting.

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Revenue

€77.0bn

2019-2024 2.9 %
2024-2029 X.X %

Employees

303k

2019-2024 2.1 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 2.1 % *
  • Job Growth

Top 5 Countries

  1. Hungary +7.3%
  2. Poland +6.9%
  3. United Kingdom +5.0%
  4. Denmark +4.8%
  5. Slovakia +3.7%

Bottom 5 Countries

  1. Norway -9.0%
  2. Switzerland -7.8%
  3. Bulgaria -4.6%
  4. Latvia -4.1%
  5. Romania -2.6%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Agricultural & Forestry Machinery in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Claas KGaA mbH
6,550.3
563.3
8.6
Deere & Company
48,314.0
5,942.6
12.3
AGCO Corporation
12,887.0
1,363.1
10.6

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Agricultural & Forestry Machinery in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Agricultural & Forestry Machinery industry in Europe in 2024?

The market size of the Agricultural & Forestry Machinery industry in Europe is €77.0bn in 2024.

How many businesses are there in the Agricultural & Forestry Machinery in Europe industry in 2024?

There are 9,736 businesses in the Agricultural & Forestry Machinery industry in Europe, which has grown at a CAGR of 1.5 % between 2019 and 2024.

Has the Agricultural & Forestry Machinery industry in Europe grown or declined over the past 5 years?

The market size of the Agricultural & Forestry Machinery industry in Europe has been declining at a CAGR of 2.9 % between 2019 and 2024.

What is the forecast growth of the Agricultural & Forestry Machinery industry in Europe over the next 5 years?

Over the next five years, the Agricultural & Forestry Machinery industry in Europe is expected to grow.

What does the Agricultural & Forestry Machinery in Europe include?

Tractors and Agricultural and forestry machinery are part of the Agricultural & Forestry Machinery industry.

Which countries have the most businesses in the Agricultural & Forestry Machinery industry in Europe?

The European country with the most businesses in the Agricultural & Forestry Machinery industry is Italy.

How competitive is the Agricultural & Forestry Machinery industry in Europe?

The level of competition is high and increasing in the Agricultural & Forestry Machinery industry in Europe.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

This industry manufactures equipment used by the agricultural and forestry sectors, including various tractors and machinery types. Manufacturing lawnmowers, agricultural trailers, soil preparation, planting and fertilising machinery, milking machines and harvesting machinery are all industry-related.

Related Terms

TillerThreshing MachineScarifier

What's included in this industry?

TractorsAgricultural and forestry machineryGarden machineryParts for installation, maintenance and repair

Companies

Claas KGaA mbHDeere & CompanyAGCO Corporation

Industry Code

ISIC 2006

2821 - Manufacture of agricultural and forestry machinery in Europe

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Performance

Key Takeaways

Tractor registrations dip in 2022 amid multiple economic headwinds

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Agricultural & Forestry Machinery in Europe industry (2011 -2029)
  • Employees in the Agricultural & Forestry Machinery in Europe industry (2011 -2029)
  • Business in the Agricultural & Forestry Machinery in Europe industry (2011 -2029)
  • Profit in the Agricultural & Forestry Machinery in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Agricultural & Forestry Machinery in Europe industry?


Outlook

Analysis

What's driving the Agricultural & Forestry Machinery in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Agricultural & Forestry Machinery in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Agricultural & Forestry Machinery in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Machinery sales depend highly on the economic climate. Strong economic headwinds often discourage large investments in new machinery, with farmers often choosing to repair and maintain their current vehicles.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Agricultural & Forestry Machinery in Europe industry's products and services performing?

Analysis

What are innovations in the Agricultural & Forestry Machinery in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Agricultural & Forestry Machinery in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

A handful of companies dominate the top end. Given the high-tech specifications of tractors and other large agricultural machinery, only a select few companies have the resources and skills to manufacture the top-end products.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Claas KGaA mbH
  • Countries of operation for Deere & Company
  • Countries of operation for AGCO Corporation
  • Countries of operation for CNH Industrial NV
  • Countries of operation for J C Bamford Excavators Ltd
  • Countries of operation for SDF SpA
  • Countries of operation for Kuhn Group SA
  • Countries of operation for POTTINGER Landtechnik GmbH
  • Countries of operation for Bernard Krone Holding SE & Co KG
  • Countries of operation for Kubota Europe SAS

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Regulations typically mirror automotive regulations and hinder innovation. Key representative organisations, such as CEMA, have expressed concerns about regulations that mirror the automotive industry as they hamper innovation and hinder global competitiveness.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Agricultural & Forestry Machinery in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Falling steel prices help lift profit. Steel is a key input for the majority of agricultural machinery. Therefore, a reduction in its price lowers the cost of producing machinery, aiding growth in profitability.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Agricultural & Forestry Machinery in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.