Industry Description
Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.
Business Examples
Common types of business activities within US SIC 5963 - Direct Selling Establishments are:
- Bakery goods, purchased: house-to-house-retail
- Canvassers (door-to-door), headquarters for retail sale of merchandise
- Dairy products, house-to-house-retail
- Direct selling organizations (headquarters of door-to-door
- House delivery of purchased milk-retail
- House-to-house selling of coffee, soda, beer, bottled water, or other
- Huckters-retail
- Ice cream wagons-retail
- Lunch wagons, mobile-retail
- Magazine subscription sales, except mail-order-retail
- Magazines, house-to-house selling
- Milk delivery and sale of purchased milk, without processing-retail
- Newspapers, home delivery: except by newspaper printers or
- Party-plan merchandising-retail
IBISWorld Industry Research Report
Direct Selling Companies in the US (45439)
Revenue 2025
$75.2bn
Growth 2025
2.27%
Key Trends
The reduction of social gathering restrictions will likely enable operators to reach a wider audience
Industry operators have begun advertising and selling goods online
IBISWorld forecasts that disposable income and consumer spending will increase
Products and Services
US-SIC Hierarchy 5963 - Direct Selling Establishments
US-SIC Code 5963 - Direct Selling Establishments sits in the 2-digit Direct Selling Establishments sector. US SIC codes can be 2 to 8 digits and the further along the hierarchy, the more detailed and specific the category will be.
Division: G
Division Title: Retail Trade
2 Digits 3 Digits 4 Digits
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521 Lumber and Other Building Materials Dealers
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523 Paint, Glass and Wallpaper Stores
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525 Hardware Stores
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526 Retail Nurseries, Lawn and Garden Supply Stores
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527 Mobile Home Dealers
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531 Department Stores
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533 Variety Stores
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539 Miscellaneous General Merchandise Stores
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-
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541 Grocery Stores
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542 Meat and Fish (seafood) Markets, Including
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543 Fruit and Vegetable Markets
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544 Candy, Nut, and Confectionery Stores
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545 Dairy Products Stores
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546 Retail Bakeries
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549 Miscellaneous Food Stores
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-
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551 Motor Vehicle Dealers (new and Used)
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552 Motor Vehicle Dealers (used Only)
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553 Auto and Home Supply Stores
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554 Gasoline Service Stations
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555 Boat Dealers
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556 Recreational Vehicle Dealers
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557 Motorcycle Dealers
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559 Automotive Dealers, Not Elsewhere Classified
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-
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561 Men's and Boys' Clothing and Accessory Stores
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562 Women's Clothing Stores
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563 Women's Accessory and Specialty Stores
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564 Children's and Infants' Wear Stores
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565 Family Clothing Stores
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566 Shoe Stores
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569 Miscellaneous Apparel and Accessory Stores
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-
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571 Home Furniture and Furnishings Stores
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572 Household Appliance Stores
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573 Radio, Television, Consumer Electronics, and Music Stores
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581 Eating and Drinking Places
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591 Drug Stores and Proprietary Stores
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592 Liquor Stores
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593 Used Merchandise Stores
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594 Miscellaneous Shopping Goods Stores
- 5941 Sporting Goods Stores and Bicycle Shops
- 5942 Book Stores
- 5943 Stationery Stores
- 5944 Jewelry Stores
- 5945 Hobby, Toy, and Game Shops
- 5946 Camera and Photographic Supply Stores
- 5947 Gift, Novelty, and Souvenir Shops
- 5948 Luggage and Leather Goods Stores
- 5949 Sewing, Needlework, and Piece Goods Stores
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596 Nonstore Retailers
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598 Fuel Dealers
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599 Retail Stores, Not Elsewhere Classified
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Extended US-SIC Hierarchy for 5963 - Direct Selling Establishments
For business marketing and targeting, US SIC Codes have been extended to provide more specific classifications within US-SIC 5963 - Direct Selling Establishments. Extended US SIC Codes are being continuously updated to reflect the current business environment.
6 Digit SIC Codes
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596301 Party planning service
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596302 Newspaper delivery
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596303 Magazines-subscription agents
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596304 Home demonstration-merchandise
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596305 Food service-management
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596306 Encyclopedias
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596307 Coffee break service & supplies
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596308 Coffee brewing devices
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596309 Food-home delivery
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596311 Household products
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596312 Beverages-home delivery
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596315 Parties-childrens
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596316 Coffee & food svc-mobile
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596317 Parties
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596398 Direct selling establishments
8 Digit SIC Codes
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59630000 Direct selling establishments
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59630100 Beverage services, direct sales
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59630101 Bottled water delivery
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59630102 Coffee, soda, beer, etc: house-to-house sales
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59630103 Milk delivery
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59630200 Food services, direct sales
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59630201 Bakery goods, house-to-house
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59630202 Dairy products, house-to-house
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59630203 Food service, coffee-cart
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59630204 Food service, mobile, except coffee-cart
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59630205 Ice cream wagon
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59630206 Lunch wagon
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59630207 Snacks, direct sales
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59630300 Encyclopedias and publications, direct sales
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59630301 Book sales, house-to-house
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59630302 Encyclopedias, house-to-house
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59630303 Magazine subscriptions, house-to-house
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59630304 Newspapers, home delivery, not by printers or publishers
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59630400 Home related products, direct sales
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59630401 Appliance sales, house-to-house
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59630402 Drapes and curtains, house-to-house
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59630403 Furnishings, including furniture, house-to-house
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59630404 Houseware sales, house-to-house
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59630405 Vacuum cleaner sales, house-to-house
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59639900 Direct selling establishments, nec
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59639901 Canvassers
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59639902 Clothing sales, house-to-house
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59639903 Cosmetic sales, house-to-house
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59639904 Direct sales, telemarketing
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59639905 Jewelry sales, house-to-house
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59639906 Lingerie sales, house-to-house
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59639907 Party-plan merchandising
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