Industry Description
Establishments primarily engaged in the retail sale of combined lines of gifts and novelty merchandise, souvenirs, greeting cards, holiday decorations, and miscellaneous small art goods.
Business Examples
Common types of business activities within US SIC 5947 - Gift, Novelty, and Souvenir Shops are:
- Balloon shops-retail
- Curio shops-retail
- Gift shops-retail
- Greeting card shops-retail
- Novelty shops-retail
- Souvenir shops-retail
IBISWorld Industry Research Report
Gift Shops & Card Stores in the US (45322)
Revenue 2026
$23.9bn
Growth 2026
-0.26%
Key Trends
Retailers struggle to compete with the lower prices and convenience of larger counterparts
The recent surge in revenue growth is likely a transient effect of pent-up demand
Competition from discount retailers will likely intensify
Products and Services
US-SIC Hierarchy 5947 - Gift, Novelty, and Souvenir Shops
US-SIC Code 5947 - Gift, Novelty, and Souvenir Shops sits in the 2-digit Gift, Novelty, and Souvenir Shops sector. US SIC codes can be 2 to 8 digits and the further along the hierarchy, the more detailed and specific the category will be.
Division: G
Division Title: Retail Trade
2 Digits 3 Digits 4 Digits
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521 Lumber and Other Building Materials Dealers
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523 Paint, Glass and Wallpaper Stores
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525 Hardware Stores
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526 Retail Nurseries, Lawn and Garden Supply Stores
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527 Mobile Home Dealers
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531 Department Stores
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533 Variety Stores
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539 Miscellaneous General Merchandise Stores
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541 Grocery Stores
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542 Meat and Fish (seafood) Markets, Including
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543 Fruit and Vegetable Markets
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544 Candy, Nut, and Confectionery Stores
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545 Dairy Products Stores
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546 Retail Bakeries
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549 Miscellaneous Food Stores
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551 Motor Vehicle Dealers (new and Used)
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552 Motor Vehicle Dealers (used Only)
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553 Auto and Home Supply Stores
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554 Gasoline Service Stations
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555 Boat Dealers
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556 Recreational Vehicle Dealers
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557 Motorcycle Dealers
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559 Automotive Dealers, Not Elsewhere Classified
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561 Men's and Boys' Clothing and Accessory Stores
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562 Women's Clothing Stores
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563 Women's Accessory and Specialty Stores
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564 Children's and Infants' Wear Stores
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565 Family Clothing Stores
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566 Shoe Stores
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569 Miscellaneous Apparel and Accessory Stores
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571 Home Furniture and Furnishings Stores
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572 Household Appliance Stores
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573 Radio, Television, Consumer Electronics, and Music Stores
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581 Eating and Drinking Places
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591 Drug Stores and Proprietary Stores
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592 Liquor Stores
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593 Used Merchandise Stores
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594 Miscellaneous Shopping Goods Stores
- 5941 Sporting Goods Stores and Bicycle Shops
- 5942 Book Stores
- 5943 Stationery Stores
- 5944 Jewelry Stores
- 5945 Hobby, Toy, and Game Shops
- 5946 Camera and Photographic Supply Stores
- 5947 Gift, Novelty, and Souvenir Shops
- 5948 Luggage and Leather Goods Stores
- 5949 Sewing, Needlework, and Piece Goods Stores
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596 Nonstore Retailers
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598 Fuel Dealers
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599 Retail Stores, Not Elsewhere Classified
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Extended US-SIC Hierarchy for 5947 - Gift, Novelty, and Souvenir Shops
For business marketing and targeting, US SIC Codes have been extended to provide more specific classifications within US-SIC 5947 - Gift, Novelty, and Souvenir Shops. Extended US SIC Codes are being continuously updated to reflect the current business environment.
6 Digit SIC Codes
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594701 Balloon decorators
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594702 Porcelain products-retail
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594703 Ivory goods
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594704 Curios
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594705 Collectibles
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594706 Bridal registries
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594707 Novelties-retail
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594708 Invitations & announcements-retail
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594709 Indian goods
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594710 Greeting cards-retail
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594711 Gift wrapping materials
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594712 Gift shops
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594713 Gift baskets & parcels
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594714 Tricks & jokes
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594715 Souvenirs-retail
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594716 Party supplies
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594717 Wedding announcements & invitations
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594718 Pewter
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594719 Party centers
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594720 Favors
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594721 Pinatas
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594722 Shells-decorative
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594724 Lauhala products
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594726 Coral
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594727 Christmas stockings
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594728 Pom poms-retail
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594729 Windsocks
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594730 Neon novelties
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594732 Fruit baskets-gift
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594733 Irish goods-retail
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594735 Holiday letters & gifts
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594736 Funeral announcements
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594738 Glass-hand blown art
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594739 Indian jewelry
8 Digit SIC Codes
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59470000 Gift, novelty, and souvenir shop
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59470100 Gifts and novelties
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59470101 Artcraft and carvings
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59470102 Balloon shops
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59470103 Gift baskets
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59470104 Gift shop
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59470105 Novelties
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59470106 Party favors
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59479900 Gift, novelty, and souvenir shop, nec
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59479901 Greeting cards
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59479902 Souvenirs
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59479903 Trading cards: baseball or other sports, entertainment, etc.
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