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ATV, Golf Cart & Snowmobile Manufacturing in Canada - Market Research Report (2013-2028)

Matthew Pigott Matthew Pigott New York, United States Last Updated: October 2023 NAICS 33699cCA

Revenue

$4.0bn

2023

$4.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

3,866

Businesses

118

Wages

$XXX.Xm

ATV, Golf Cart & Snowmobile Manufacturing in Canada industry analysis

Over the past five years, the ATV, Golf Cart and Snowmobile Manufacturing industry in Canada has been growing at a CAGR of 1.3% and is expected to reach $4.0 billion in 2023, when revenue is projected to expand 4.3%. Steady expansion during the majority of the period was interrupted by the COVID-19 pandemic, which hampered industry activity in 2020. However, higher disposable income, affordable borrowing conditions and increased leisure time contributed to a strong recovery in industry revenue in 2021, bolstering industry profit. Industry growth is estimated to have been driven by both foreign and domestic demand as overall revenue from imports has fallen while exports have rose in recent years. Industry profit, measured as earnings before interest and taxes, will likely account for 5.2% of revenue in 2023.Industry operators, which offer both seasonal and year-round products, including all-terrain vehicles (ATVs), golf carts, snowmobiles and personal watercrafts (PWCs), must contend with ample competition at home and abroad. Thus, operators are quick to respond to changing consumer preferences. Recently, consumers have shifted from ATVs to side-by-side vehicles (SSVs), which combine the traditional off-roading capabilities of an ATV with the side-by-side seating arrangement of a car, which has boosted industry demand. However, there is also intensified competition through product development and marketing initiatives, most of which are undertaken by major players overseas.Moving forward, as the domestic economy continues to expand, industry revenue is projected to grow at a CAGR of 1.9% to reach $4.4 billion in 2028. However, headwinds remain as foreign producers, particularly those from Mexico, are expected to compete vigorously for domestic demand. Canada's largest manufacturer, Bombardier Recreational Products (BRP), and other foreign companies, have increasingly relocated manufacturing operations to Mexico. As a way to boost sales, manufacturers are expected to provide diverse models that target new demographics. In addition, manufacturers are expected to continue developing more diverse engines and higher-quality, higher-priced products, adding accessories so consumers have the opportunity to personalize and customize their products.

Trends and Insights

  • COVID-19 brought an unusual amount of demand for these vehicles since consumers needed somewhere to spend the newfound time during lockdown. Rising interest rates, inflation and falling consumer confidence returned industry revenue to the decline in 2022; rebounding per capita disposable income is set to support growth in 2023.
  • Most products are sold to dealers and distributors. Some manufacturers make direct sales to end consumers.
  • Establishments in the ATV, Golf Cart and Snowmobile Manufacturing industry in Canada are concentrated in the more populated regions of the country. These regions are not only downstream markets to manufacturers but also supply a large labor pool to the industry.
  • Most companies suffered during this period. But large companies fared better throughout the economic distress in the global economy.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 1.3 % over the past five years, to reach an estimated $4.0bn in 2023.

Trends and Insights

Economic conditions squash any growth

  • ATVs, golf carts and snowmobiles for most consumers are considered discretionary goods, meaning that per capita disposable income is a driver of industry demand.
  • Additional trends and insights available with purchase
ATV, Golf Cart & Snowmobile Manufacturing in Canada
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumers sentiment is set to improve

  • In the coming years, consumer confidence is set to see steady growth as the COVID-19 pandemic continues to fade into the past and inflationary conditions eventually recede.

Biggest companies in the ATV, Golf Cart & Snowmobile Manufacturing in Canada

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Bombardier Recreational Products Inc.
763.3
129.8
17.0
Ontario Drive & Gear Ltd.
58.3
N/A
N/A
Wes Industries Inc.
31.1
N/A
N/A

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

ATV, Golf Cart & Snowmobile Manufacturing in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Seasonal products, Year-round products and Parts and accessories. Seasonal products is the largest segment of the ATV, Golf Cart & Snowmobile Manufacturing in Canada.

Trends and Insights

Year-round products are steady

  • Year-round products include vehicles that are sold and used throughout the year in most climates and include ATVs and side-by-side vehicles (SSVs), which are designed to be driven on a wide variety of surfaces, including trails, grass, unpaved roads, swamps, snow and sand dunes, in all four seasons of the year.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry consists of enterprises that manufacture all-terrain vehicles (ATVs), snowmobiles, golf carts, personal watercrafts (PWCs) or other transport equipment. It also includes businesses that manufacture equipment and parts for the transport equipment listed here.

What's included in this industry?

Manufacturing all-terrain vehicles (ATVs)Manufacturing parts for ATVsManufacturing snowmobilesManufacturing golf cartsManufacturing personal watercraft (PWC)

Companies

Bombardier Recreational Products Inc.Ontario Drive & Gear Ltd.Wes Industries Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

ALL-TERRAIN VEHICLESPERSONAL WATERCRAFTOFF-ROAD VEHICLE

Industry Code

NAICS 2007

NAICS 336990 - ATV, Golf Cart & Snowmobile Manufacturing in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

COVID-19 brought an unusual amount of demand for these vehicles since consumers needed somewhere to spend the newfound time during lockdown. Rising interest rates, inflation ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Most products are sold to dealers and distributors. Some manufacturers make direct sales to end consumers.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Establishments in the ATV, Golf Cart and Snowmobile Manufacturing industry in Canada are concentrated in the more populated regions of the country. These regions are not only...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each province in 2023
  • Number and share of revenue each province accounts for in 2023
  • Number and share of wages each province accounts for in 2023
  • Number and share of employees in each province in 2023

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Most companies suffered during this period. But large companies fared better throughout the economic distress in the global economy.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Bombardier Recreational Products is the only major player in the industry. The company competes with foreign manufacturers on the global market.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of Bombardier Recreational Products Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Ontario Drive & Gear Ltd.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Wes Industries Inc.'s performance by revenue, market share and profit margin from 2017 through 2023

Detailed analysis

  • Description and key data for Bombardier Recreational Products Inc., and factors influencing its performance in the industry
  • Description and key data for Ontario Drive & Gear Ltd., and factors influencing its performance in the industry
  • Description and key data for Wes Industries Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Manufacturers face regulations from both the US and Canada. Regulations generally apply to safety and emissions standards.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The cost structure of producers varies depending on production scale, product specialty, product pricing and cost of materials. Some other expenses include insurance, transpo...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2016-2021)
  • Coverage Ratios (2016-2021)
  • Leverage Ratios  (2016-2021)
  • Operating Ratios (2016-2021)
  • Assets (2016-2021)
  • Liabilities (2016-2021)
  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada in 2024?

The market size of the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada is $4.0bn in 2024.

How many businesses are there in the ATV, Golf Cart & Snowmobile Manufacturing in Canada industry in 2023?

There are 118 businesses in the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada, which has declined at a CAGR of 4.8 % between 2018 and 2023.

Has the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada grown or declined over the past 5 years?

The market size of the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada has been growing at a CAGR of 1.3 % between 2018 and 2023.

What is the forecast growth of the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada over the next 5 years?

Over the next five years, the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada is expected to grow.

What are the biggest companies in the ATV, Golf Cart & Snowmobile Manufacturing market in Canada?

The biggest companies operating in the ATV, Golf Cart & Snowmobile Manufacturing market in Canada are Bombardier Recreational Products Inc., Ontario Drive & Gear Ltd. and Wes Industries Inc.

What does the ATV, Golf Cart & Snowmobile Manufacturing in Canada include?

Manufacturing all-terrain vehicles (ATVs) and Manufacturing parts for ATVs are part of the ATV, Golf Cart & Snowmobile Manufacturing industry.

Which companies have the highest market share in the ATV, Golf Cart & Snowmobile Manufacturing in Canada?

The company holding the most market share in Canada is Bombardier Recreational Products Inc..

How competitive is the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada?

The level of competition is moderate and steady in the ATV, Golf Cart & Snowmobile Manufacturing industry in Canada.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Car & Automobile Manufacturing in Canada
  • Truck & Bus Manufacturing in Canada
  • Auto Parts Manufacturing in Canada
  • Motorcycle, Bike & Parts Manufacturing in Canada

Complementors

  • Motorcycle, Boat & ATV Dealers in Canada

International industries

  • ATV, Golf Cart & Snowmobile Manufacturing in the US
  • Personal Watercraft Manufacturing in the US
  • Golf Cart Manufacturing in the US
  • ATV Manufacturing in the US

View all industries in Canada

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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