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Web Portal Operation in Belgium - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

BE-J6312 March 2024 Factsheet

Revenue

€139.0m

2019-2024 17.0 %
2024-2029 X.X %

Employees

736

2019-2024 1.1 %
2024-2029 X.X %

Businesses

736

2019-2024 1.1 %
2024-2029 X.X %

Wages

€XX.Xm

2019-2024 XX.X %
2024-2029 X.X %

Web Portal Operation in Belgium market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Belgium compared to Europe?

Country Benchmarking

Industry Data Belgium

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#15 In Europe
Business
#13 In Europe
Employees
#21 In Europe
Wages
#20 In Europe

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The Web Portal Operation industry is highly concentrated, with three companies controlling almost the entire industry; the largest company in the industry, Alphabet Inc, has a market share greater than 90% in 2024. Search engines generate most, if not all, of their revenue from advertising. Technological growth has led to more households being connected to the internet and a boom in e-commerce has made the industry increasingly innovative. Over the past decade, a boost in the percentage of households with internet access across Europe has supported revenue expansion, while strengthening technological integration with daily life has boosted demand for web portals.

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Enterprises
Number of businesses in 2024

Biggest companies in the Web Portal Operation in Belgium

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Alphabet Inc
340,186.0
84,000.0
24.7
Microsoft Corporation
242,300.0
95,000.0
39.2
Yandex LLC
8,627.0
1,725.0
20.0

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Top Questions Answered in this Report

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What is the market size of the Web Portal Operation industry in Belgium in 2024?

The market size of the Web Portal Operation industry in Belgium is €139.0m in 2024.

How many businesses are there in the Web Portal Operation in Belgium industry in 2024?

There are 736 businesses in the Web Portal Operation industry in Belgium, which has declined at a CAGR of 1.1 % between 2019 and 2024.

Has the Web Portal Operation industry in Belgium grown or declined over the past 5 years?

The market size of the Web Portal Operation industry in Belgium has been declining at a CAGR of 17.0 % between 2019 and 2024.

What is the forecast growth of the Web Portal Operation industry in Belgium over the next 5 years?

Over the next five years, the Web Portal Operation industry in Belgium is expected to grow.

What are the biggest companies in the Web Portal Operation market in Belgium?

The biggest companies operating in the Web Portal Operation market in Belgium are Alphabet Inc, Microsoft Corporation and Yandex LLC

What does the Web Portal Operation in Belgium include?

Search ads and Display ads are part of the Web Portal Operation industry.

Which companies have the highest market share in the Web Portal Operation in Belgium?

The company holding the most market share in Belgium is Alphabet Inc.

How competitive is the Web Portal Operation industry in Belgium?

The level of competition is moderate and steady in the Web Portal Operation industry in Belgium.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search through and filter the information available on the internet. Businesses generate revenue by selling advertising space or sponsoring search results presented to portal users.

Related Terms

COST-PER-CLICKCOOKIECOST PER IMPRESSIONTRAFFIC ACQUISITION COST

What's included in this industry?

Search adsDisplay adsLicensingSubscription

Companies

Alphabet IncMicrosoft CorporationYandex LLC

Industry Code

ISIC 2006

6312 - Web portals in Belgium

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Web Portal Operation in Belgium industry?


Outlook

Analysis

What's driving the Web Portal Operation in Belgium industry outlook?


Volatility

Analysis

What influences volatility in the Web Portal Operation in Belgium industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Web Portal Operation in Belgium industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Search engines are diversifying revenue streams with subscriptions and licensing. They're licensing software to competitors and charging users subscription fees to boost their overall income.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Web Portal Operation in Belgium industry's products and services performing?

Analysis

What are innovations in the Web Portal Operation in Belgium industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Web Portal Operation in Belgium industry?


International Trade

Highlights

  • Total Imports into Belgium
  • Total Exports into Belgium
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Competition shapes the Web Portal Operation industry. Companies invest hefty sums in technical infrastructure to provide the most related results at the quickest speed, competing against each other in this key user expectation.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Web Portal Operation in Belgium located?

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Regulations specific to computer web portals relate to legislation. This refers to financial reporting and accounting standards, patents, copyright, data protection, intellectual property laws, trademark licensing, and General Data Protection Regulation adherence.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Web Portal Operation in Belgium industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Search engines display impressive post-pandemic recovery. Dominated primarily by tech titans Google and Microsoft, profitability initially contracted but has since demonstrated a strong resurgence and encouraging growth trajectory in the industry.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Web Portal Operation in Belgium industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.