Tattoo Studios in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: February 2024
ANZSIC OD5728
Spotlight Report Revenue
$400.1m
Past 5-Year Growth
Profit
$XX.Xm
Employees
3,966
Businesses
1,860
Wages
$XXX.Xm
Tattoo Studios in Australia industry analysis
Following global trends and transformed social attitudes, tattoos have soared in popularity among Australians over the past decade. Once associated with fringe sub-cultures, the tattoo is now a mainstream form of self-expression, especially among younger generations. Other emergent trends have influenced the popularity of tattoos, including the rise of social media, which has built the profiles of popular tattoo artists and juiced demand for more expensive custom tattoos. Overall, revenue is expected to increase at an annualised 3.1% over the five years through 2023-24, to $400.1 million. This includes an estimated rise of 4.4% in 2023-24, as the proportion of Australians getting a tattoo underpins further growth in demand.
Trends and Insights
- Tattoos are exploding in popularity in Australia, driving an influx of new tattoo studios and artists. Over the past decade, these trends have underpinned consistent growth in annual revenue and a steady rise in profitability.
- Custom-designed tattoos are surging in popularity as tattoo artistry matures. A growing proportion of customers are seeking out established artists in well-known studios to purchase customised tattoos at a higher price.
- Market concentration is low because most studios are small in scale. Popular artists are more crucial drivers of demand than large studios, which restricts the scope of any one enterprise to attain a dominant market share.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.1 % over the past five years, to reach an estimated $400.1m in 2024.
Trends and Insights
Extended lockdowns in Melbourne and Sydney slowed a decade of unprecedented growth
- Tattoo studios were heavily affected by lockdowns during the COVID-19 pandemic, as many studios shut for extended periods.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
As tattoos mature as an art form, established studios with popular tattoo artists will prosper
- Tattoos are highly popular among younger demographics, as the social stigma associated with tattoos is rapidly eroding. While this trend will continue, the benefits accruing from social acceptance will plateau over time, slowing the rise in new customers.
Biggest companies in the Tattoo Studios in Australia
There are no companies that hold a large enough market share in the Tattoo Studios in Australia industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Custom-designed tattoos, Predesigned tattoos and Body piercing. Custom-designed tattoos is the largest segment of the Tattoo Studios in Australia.
Trends and Insights
Custom-designed tattoos are becoming increasingly popular
- Consumers can opt for a custom-designed tattoo, which typically comes with a higher price. As tattoos have become a popular form of self-expression, customised tattoos are growing in popularity.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- There are no industries to display.
International industries
- Tattoo Artists in the US
- Tattoo Artists in the UK
Table of Contents
About this industry
Industry definition
This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the colouration of the skin. This industry also includes body piercing, tattoo-related maintenance, design and modification services, but it does not include tattoo removal services.
What's included in this industry?
Custom-designed tattoosPredesigned tattoosBody piercingAftercare servicesCompanies
Purchase this report to view all major companies in this industry.
Related Terms
AUSTRALIAN TATTOOISTS GUILD (ATG)COMMISSIONINKIndustry Code
ANZSIC 9511 - Tattoo Studios in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Tattoos are exploding in popularity in Australia, driving an influx of new tattoo studios and artists. Over the past decade, these trends have underpinned consistent growth i...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Factors that influence volatility in the industry
- Key success factors for businesses to overcome volatility
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Custom-designed tattoos are surging in popularity as tattoo artistry matures. A growing proportion of customers are seeking out established artists in well-known studios to p...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Purchase this report to unlock analyst insights.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Market concentration is low because most studios are small in scale. Popular artists are more crucial drivers of demand than large studios, which restricts the scope of any o...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Tattoo artists face limited regulations, although given the recent upsurge of Australians getting tattoos, the prospect of tighter regulations is on the rise. In 2021, the Qu...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Tattoo artists hold significant leverage over studios to extract a greater share of the price from each tattoo. Yet, studio wages are somewhat subdued because most tattoo art...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Tattoo Studios industry in Australia in 2024?
The market size of the Tattoo Studios industry in Australia is $400.1m in 2024.
How many businesses are there in the Tattoo Studios in Australia industry in 2024?
There are 1,860 businesses in the Tattoo Studios industry in Australia, which has grown at a CAGR of 4.6 % between 2019 and 2024.
Has the Tattoo Studios industry in Australia grown or declined over the past 5 years?
The market size of the Tattoo Studios industry in Australia has been growing at a CAGR of 3.1 % between 2019 and 2024.
What is the forecast growth of the Tattoo Studios industry in Australia over the next 5 years?
Over the next five years, the Tattoo Studios industry in Australia is expected to grow.
What does the Tattoo Studios in Australia include?
Custom-designed tattoos and Predesigned tattoos are part of the Tattoo Studios industry.
How competitive is the Tattoo Studios industry in Australia?
The level of competition is moderate and increasing in the Tattoo Studios industry in Australia.
