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Prepared Meals Production in Australia - Market Research Report (2014-2029)

Levi Duane-Davis Levi Duane-Davis Melbourne, Australia Last Updated: October 2024 ANZSIC OD5478

Revenue

$1.9bn

2024-25

$1.9bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

3,259

Businesses

246

Wages

$XXX.Xm

Prepared Meals Production in Australia industry analysis

The Prepared Meals Production industry has faced positive operating conditions over recent years. Revenue has benefited from consumers increasingly signing up to ready meal delivery services like My Muscle Chef and Lite n' Easy. Demand from time-poor consumers has been strong, as many have cut back on meal preparation. Producers that promote health as a core benefit have reported strong revenue growth. However, some companies have struggled to compete against private-label products launched by major supermarkets like Coles and Woolworths, as these products are often priced substantially lower compared to industry goods due to strong economies of scale. This trend has contributed to strong price competition and has constrained industry growth in recent years. Overall, industry revenue is expected to increase at an annualised 1.1% over the five years through 2024-25, to $1.9 billion. This includes an anticipated revenue rise of 1.8% in the current year.

Trends and Insights

  • Rising competition is placing pressure on revenue growth. The increasing prevalence of supermarket private-label prepared meals, as well as growing numbers of convenience-based restaurants, has constrained the industry’s performance over recent years.
  • Meat-based prepared meals' popularity is growing as a result of expansion into different cuisines. Meals like beef teriyaki and Thai green chicken curry have contributed to this segment's growth.
  • Businesses establish themselves close to their markets. Producers that locate themselves closer to customers reduce costs associated with wasted food and long-distance transport.
  • Market share concentration is high as major companies fight for market share. The majority of major players have standing contracts with supermarkets and wholesalers, and smaller companies are unable to compete without access to similar markets.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.1 % over the past five years, to reach an estimated $1.9bn in 2024.

Trends and Insights

Rising demand from households is fuelling growth

  • The Prepared Meals Production industry has benefited from rising consumer demand for healthy and convenient ready meals over the past few years, which has fuelled revenue growth for various firms like My Muscle Chef.
  • Additional trends and insights available with purchase
Prepared Meals Production in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Innovation is set to fuel industry expansion

  • The industry is forecast to expand its offerings over the next few years to capture greater demand from consumers seeking convenient meal options.

Biggest companies in the Prepared Meals Production in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Lite n' Easy
501.3
McCain Foods
259.2
My Muscle Chef
226.4

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Prepared Meals Production in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Pasta-based prepared meals, Meat-based prepared meals and Specialty prepared meals. Pasta-based prepared meals is the largest segment of the Prepared Meals Production in Australia.

Trends and Insights

Demand for meat-based prepared meals has grown as they expand into different cuisines

  • Meat-based meals account for most of the industry's products. These meals are labelled according to the kind of meat used and are generally accompanied by vegetables and another side dish, like rice.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry firms primarily manufacture prepared meals, which usually require only heating for consumption. Firms cook purchased ingredients, package the final product and sell it to grocery wholesalers, supermarkets and other food outlets.

What's included in this industry?

Meat-based prepared mealsPasta-based prepared mealsSpecialty prepared meals

Companies

Lite n' EasyMcCain FoodsMy Muscle Chef

Purchase this report to view all 5 major companies in this industry.

Related Terms

PREPARED MEALMEAL KITPRIVATE-LABEL

Industry Code

ANZSIC 2006

ANZSIC 1199 - Prepared Meals Production in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising competition is placing pressure on revenue growth. The increasing prevalence of supermarket private-label prepared meals, as well as growing numbers of convenience-bas...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Meat-based prepared meals' popularity is growing as a result of expansion into different cuisines. Meals like beef teriyaki and Thai green chicken curry have contributed to t...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Businesses establish themselves close to their markets. Producers that locate themselves closer to customers reduce costs associated with wasted food and long-distance transp...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Market share concentration is high as major companies fight for market share. The majority of major players have standing contracts with supermarkets and wholesalers, and sma...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Lite n' Easy continues to take up the largest section of market share. The company has expanded its prepared meal ranges to support sales over the past few years.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Lite n' Easy's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of McCain Foods's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of My Muscle Chef's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Lite n' Easy, and factors influencing its performance in the industry
  • Description and key data for McCain Foods, and factors influencing its performance in the industry
  • Description and key data for My Muscle Chef, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry is moderately regulated as a result of stringent food safety standards. These regulations and policies are designed to ensure food is properly prepared and does ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

A lower share of purchase costs is pushing profit margins upwards. However, the price of inputs, particularly meat and vegetables, has increased significantly over recent yea...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Prepared Meals Production industry in Australia in 2024?

The market size of the Prepared Meals Production industry in Australia is $1.9bn in 2024.

How many businesses are there in the Prepared Meals Production in Australia industry in 2024?

There are 246 businesses in the Prepared Meals Production industry in Australia, which has grown at a CAGR of 5.1 % between 2019 and 2024.

Has the Prepared Meals Production industry in Australia grown or declined over the past 5 years?

The market size of the Prepared Meals Production industry in Australia has been growing at a CAGR of 1.1 % between 2019 and 2024.

What is the forecast growth of the Prepared Meals Production industry in Australia over the next 5 years?

Over the next five years, the Prepared Meals Production industry in Australia is expected to grow.

What are the biggest companies in the Prepared Meals Production market in Australia?

The biggest companies operating in the Prepared Meals Production market in Australia are Lite n' Easy, McCain Foods and My Muscle Chef

What does the Prepared Meals Production in Australia include?

Meat-based prepared meals and Pasta-based prepared meals are part of the Prepared Meals Production industry.

Which companies have the highest market share in the Prepared Meals Production in Australia?

The company holding the most market share in Australia is Lite n' Easy.

How competitive is the Prepared Meals Production industry in Australia?

The level of competition is high and increasing in the Prepared Meals Production industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Tea, Coffee and Other Food Manufacturing in Australia
  • Potato, Corn and Other Chip Manufacturing in Australia
  • Fast Food and Takeaway Food Services in Australia

Complementors

  • Meat Processing in Australia

International industries

  • Frozen Food Production in the US
  • Frozen Food Production in Canada
  • Tea, Coffee and Other Food Manufacturing in New Zealand
  • Prepared Meal Manufacturing in the UK
  • Herstellung von Fertiggerichten

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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