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Paper Product Wholesaling in Australia - Market Research Report (2013-2028)

Ekaterina Ezhova Ekaterina Ezhova Melbourne, Australia Last Updated: September 2023 ANZSIC F3736

Revenue

$6.7bn

2023-24

$6.7bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

10,829

Businesses

905

Wages

$XXX.Xm

Paper Product Wholesaling in Australia industry analysis

Revenue for the Paper Product Wholesaling industry has declined. Consumers are progressively accessing media through digital channels and communicating and conducting business online, reducing the need for physical copies of items like newspapers and letters. Manufacturers and retailers are increasingly bypassing wholesalers and interacting directly with producers. Industry revenue is expected to slump at the average annual 1.9% through the end of 2023-24, to an estimated $6.7 billion. A decline in demand from printing and a drop in household disposable income is set to cause an industry revenue sink of an estimated 3.5% in 2023-24.

Trends and Insights

  • The Paper Product Wholesaling industry's performance has sunk owing to difficult demand conditions, rising external competition and trends favouring wholesale bypass. Businesses and households have increasingly adopted digital and plastic substitutes, muting demand for printing, stationery and publishing-grade paper.
  • Demand from food and beverage manufacturers has risen thanks to an expanding population and consumer desire for convenience. Increases in online purchasing have driven up demand for paperboard containers, as home deliveries are frequently wrapped in paperboard containers.
  • Many downstream printing businesses, publishers, paper product manufacturers and paper converting companies are located in New South Wales, Victoria and Queensland. This trend encourages industry wholesalers to establish facilities in these eastern states.
  • The industry is highly fragmented and competitive, exposing all wholesalers to intense price competition and volatile demand conditions. This factor leaves buyers with high bargaining power during contract negotiations.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has declined at a CAGR of 1.9 % over the past five years, to reach an estimated $6.7bn in 2023.

Trends and Insights

Industry profitability has declined as paper product wholesalers face increasingly difficult conditions

  • Overseas paper product manufacturers and wholesalers tend to price imports lower than local wholesalers and markets, placing downward pressure on industry prices. The industry's high competition has exacerbated this price competition, providing buyers with a strong bargaining position.
  • Additional trends and insights available with purchase
Paper Product Wholesaling in Australia
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Competition from printed material substitutes is set to intensify, reducing demand for paper products

  • Households are on track to increasingly turn to e-readers, tablet computers and smartphones to communicate and consume media.

Biggest companies in the Paper Product Wholesaling in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Ball & Doggett
349.4
Spicers
269.8
Winc
198.0

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Paper Product Wholesaling in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Pulp and paper, Paperboard containers and Sanitary paper products. Pulp and paper is the largest segment of the Paper Product Wholesaling in Australia.

Trends and Insights

Stiff competition from plastic alternatives has hampered demand for paperboard containers

  • Paperboard containers segment includes corrugated boxes and solid paperboard cartons, which are used for packaging, transport and storage purposes.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators purchase a range of paper and paper products from domestic and foreign manufacturers to onsell to retailers, downstream manufacturers, businesses, government departments and other industries. Industry products include paper rolls, cardboard containers, sanitary paper products, paper stationery, paper bags and sacks, and other paper products.

What's included in this industry?

Paper roll and ream wholesalingPaper and paperboard container wholesalingPaper bag and sack wholesalingSanitary paper product wholesalingPaper stationery wholesalingPulp wholesaling

Companies

Ball & DoggettSpicersWinc

Purchase this report to view all 6 major companies in this industry.

Related Terms

PAPERBOARDWHOLESALE BYPASSECOMMERCE

Industry Code

ANZSIC 2006

ANZSIC 3736 - Paper Product Wholesaling in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Paper Product Wholesaling industry's performance has sunk owing to difficult demand conditions, rising external competition and trends favouring wholesale bypass. Busines...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Demand from food and beverage manufacturers has risen thanks to an expanding population and consumer desire for convenience. Increases in online purchasing have driven up dem...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Many downstream printing businesses, publishers, paper product manufacturers and paper converting companies are located in New South Wales, Victoria and Queensland. This tren...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each region in 2023
  • Number and share of revenue each region accounts for in 2023
  • Number and share of wages each region accounts for in 2023
  • Number and share of employees in each region in 2023

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry is highly fragmented and competitive, exposing all wholesalers to intense price competition and volatile demand conditions. This factor leaves buyers with high b...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Paper Product Wholesaling industry is highly fragmented. Many small paper product wholesalers tend to service particular product segments and local markets.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of Ball & Doggett's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Spicers's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Winc's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Ball & Doggett, and factors influencing its performance in the industry
  • Description and key data for Spicers, and factors influencing its performance in the industry
  • Description and key data for Winc, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

There are no licences required to operate in the industry, nor are there specific regulations governing the operations of paper wholesalers. Industry wholesalers must meet ge...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The domestic price of paper products and paperboard has risen, forcing many paper product wholesalers to absorb these cost increases, squeezing the industry's profitability. ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Paper Product Wholesaling industry in Australia in 2024?

The market size of the Paper Product Wholesaling industry in Australia is $6.7bn in 2024.

How many businesses are there in the Paper Product Wholesaling in Australia industry in 2023?

There are 905 businesses in the Paper Product Wholesaling industry in Australia, which has declined at a CAGR of 2.8 % between 2018 and 2023.

Has the Paper Product Wholesaling industry in Australia grown or declined over the past 5 years?

The market size of the Paper Product Wholesaling industry in Australia has been declining at a CAGR of 1.9 % between 2018 and 2023.

What is the forecast growth of the Paper Product Wholesaling industry in Australia over the next 5 years?

Over the next five years, the Paper Product Wholesaling industry in Australia is expected to grow.

What are the biggest companies in the Paper Product Wholesaling market in Australia?

The biggest companies operating in the Paper Product Wholesaling market in Australia are Ball & Doggett, Spicers and Winc

What does the Paper Product Wholesaling in Australia include?

Paper roll and ream wholesaling and Paper and paperboard container wholesaling are part of the Paper Product Wholesaling industry.

Which companies have the highest market share in the Paper Product Wholesaling in Australia?

The company holding the most market share in Australia is Ball & Doggett.

How competitive is the Paper Product Wholesaling industry in Australia?

The level of competition is high and steady in the Paper Product Wholesaling industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Pulp, Paper and Paperboard Manufacturing in Australia
  • Paperboard Container Manufacturing in Australia
  • Corrugated Paperboard Container Manufacturing in Australia
  • Paper Bag and Other Paper Product Manufacturing in Australia
  • Sanitary Paper Product Manufacturing in Australia
  • Paper Stationery Manufacturing in Australia

International industries

  • Paper Wholesaling in the US
  • Office Stationery Wholesaling in the US
  • Paper Bag & Disposable Plastic Product Wholesaling in the US
  • School Supplies Wholesaling in the US
  • Office Stationery Wholesaling in Canada

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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