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Office Supplies Dealers in Australia - Market Research Report (2014-2029)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: December 2024 ANZSIC OD5362

Revenue

$13.1bn

2024-25

$13.1bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

21,725

Businesses

3,024

Wages

$X.Xbn

Office Supplies Dealers in Australia industry analysis

Office supplies dealers have faced challenging trading conditions. Intense competition has led to heavy discounting between dealers and has placed downwards pressure on stationery and general office supply prices. Profitability has also suffered, with higher purchase costs limiting margin growth. However, it hasn't all been bad news, with new technological developments enabling dealers to expand their product ranges. Greater investment in online platforms has also allowed dealers to connect with a broader range of customers. These trends have tempered the slump in sales, with revenue expected to drop at an annualised 2.5% over the five years through 2024-25, to $13.1 billion, including an anticipated dip of 2.0% in 2024-25.

Trends and Insights

  • Mounting internal and external competition has led to a surge in price deflation. Dealers have increasingly offered discounted prices to remain competitive.
  • Computing equipment sales have surged in recent years. Advances in technology and new product lines have helped boost office supplies dealers’ revenue.
  • Population and business location determine dealer spread. That’s why New South Wales, Victoria and Queensland account for the majority of dealer locations.
  • Product prices tend to determine demand. Office supplies are largely homogeneous, meaning competition comes down to price and product range.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.5 % over the past five years, to reach an estimated $13.1bn in 2024.

Trends and Insights

Intensifying competition has limited profit growth

  • The trading environment for office supplies dealers is highly competitive, with heavyweights like Officeworks holding a competitive edge in the industry thanks to their economies of scale.
  • Additional trends and insights available with purchase
Office Supplies Dealers in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Internal and external competition are set to ramp up

  • The trading landscape for office supplies dealers will become even more competitive over time. Stationery and basic office supplies are primarily homogeneous. That means downstream markets can buy the goods they need from other businesses that aren’t categorised as office supplies retailers, like supermarkets and big-box retailers.

Biggest companies in the Office Supplies Dealers in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Wesfarmers
3,550.0
Winc
735.0
Office Brands
380.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Office Supplies Dealers in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Stationery and general office supplies, Computing equipment and accessories and Office furniture. Stationery and general office supplies is the largest segment of the Office Supplies Dealers in Australia.

Trends and Insights

Technology and range advances are driving demand for computing equipment and accessories

  • Computing equipment includes desktops, laptops, tablets, hard drives, monitors, keyboards, mice, scanners, printers, software, ink and other computer peripherals. Office supplies dealers aim to stock established computer and related technological equipment brands, as they often deal directly with these items' manufacturers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Office supplies dealers sell office equipment, stationery, office furniture, computer hardware and other office-related supplies to businesses, government agencies and consumers. Industry firms include wholesalers, bricks-and-mortar retailers and online-only businesses.

What's included in this industry?

Stationery and general office suppliesComputer equipment and accessoriesOffice furniture

Companies

WesfarmersWincOffice Brands

Purchase this report to view all 4 major companies in this industry.

Related Terms

BIG-BOX RETAILERBRICKS-AND-MORTAR STOREGROUP-BUYING COMPANIES

Industry Code

ANZSIC 2006

ANZSIC 3492 - Office Supplies Dealers in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Mounting internal and external competition has led to a surge in price deflation. Dealers have increasingly offered discounted prices to remain competitive.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Computing equipment sales have surged in recent years. Advances in technology and new product lines have helped boost office supplies dealers’ revenue.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Population and business location determine dealer spread. That’s why New South Wales, Victoria and Queensland account for the majority of dealer locations.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Product prices tend to determine demand. Office supplies are largely homogeneous, meaning competition comes down to price and product range.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Growth in ecommerce platforms has supported sales. Greater investment in online sales channels has given office supplies dealers more avenues to generate revenue.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Wesfarmers's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Winc's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Office Brands's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Wesfarmers, and factors influencing its performance in the industry
  • Description and key data for Winc, and factors influencing its performance in the industry
  • Description and key data for Office Brands, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Products are subject to GST. Changes to GST legislation have removed the competitive advantage overseas-based office supplies dealers held over local operators.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Lower wages and a drop in purchase costs have contributed to an upswing in profitability. An expanding product range and the addition of higher margin items have also helped ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Office Supplies Dealers industry in Australia in 2024?

The market size of the Office Supplies Dealers industry in Australia is $13.1bn in 2024.

How many businesses are there in the Office Supplies Dealers in Australia industry in 2024?

There are 3,024 businesses in the Office Supplies Dealers industry in Australia, which has declined at a CAGR of 1.4 % between 2019 and 2024.

Has the Office Supplies Dealers industry in Australia grown or declined over the past 5 years?

The market size of the Office Supplies Dealers industry in Australia has been declining at a CAGR of 2.5 % between 2019 and 2024.

What is the forecast growth of the Office Supplies Dealers industry in Australia over the next 5 years?

Over the next five years, the Office Supplies Dealers industry in Australia is expected to grow.

What are the biggest companies in the Office Supplies Dealers market in Australia?

The biggest companies operating in the Office Supplies Dealers market in Australia are Wesfarmers, Winc and Office Brands

What does the Office Supplies Dealers in Australia include?

Stationery and general office supplies and Computer equipment and accessories are part of the Office Supplies Dealers industry.

Which companies have the highest market share in the Office Supplies Dealers in Australia?

The company holding the most market share in Australia is Wesfarmers.

How competitive is the Office Supplies Dealers industry in Australia?

The level of competition is high and increasing in the Office Supplies Dealers industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Furniture Retailing in Australia
  • Furniture, Appliance and Equipment Rental in Australia
  • Stationery Goods Retailing in Australia

Complementors

  • Newsagents and Book Retailers in Australia

International industries

  • Office Supply Stores in the US
  • Online Office & School Supply Sales in the US
  • Office Supply Stores in Canada
  • Office Supply Stores in China

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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