Kitchen and Cookware Stores in Australia - Market Research Report (2013-2028)
Melbourne, Australia
Last Updated: October 2023
ANZSIC OD4011Revenue
$1.4bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
5,719
Businesses
1,128
Wages
$XXX.Xm
Kitchen and Cookware Stores in Australia industry analysis
Demand conditions for the Kitchen and Cookware Stores industry have been relatively weak. Discretionary income growth has been slow, and consumer sentiment has been volatile and remains negative. Consumers have been less likely to spend money on kitchen and cookware products, particularly as cost-of-living pressures and inflation have started to mount. Instead, consumers are opting to buy cheaper products from discount department stores like Target and Kmart, leaving little room for stores to salvage falling profit margins. Discount department stores benefit from significant economies of scale; even though an appreciating Australian dollar has made it more affordable for retailers to acquire imported goods, discount department stores have been reaping the same benefits, and can offer even lower prices for their kitchen and cookware goods. Online shopping continues to become more popular; online-only retailers provide the added convenience of easy price comparison and delivering goods to consumers’ homes, making conditions in the industry more competitive. Revenue is expected to fall at an annualised 0.4% to $1.4 billion over the five years through 2023-24. This trend includes a drop of 4.6% in the current year, exacerbated by a drop in disposable incomes.
Trends and Insights
- Competition in the Kitchen and Cookware Stores industry is intensifying. Price-conscious consumers are increasingly turning to online-only stores or discount department stores to buy kitchen and cookware products.
- Cookware products are the most popular items at industry stores. While competitors also sell these products, their higher prices mean that they still generate a large share of revenue.
- Kitchen and cookware stores benefit from being in areas that have high population density. Cities like Melbourne and Sydney also have significant economic activity, meaning that they attract a lot of stores.
- Kitchen and cookware stores compete on price and product range. Consumers tend to compare prices and product ranges to ensure they are paying the best possible price.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated $1.4bn in 2023.
Trends and Insights
Demand conditions have dampened performance
- Consumer demand for kitchen and cookware products has been relatively low over the past few years, making it difficult for stores to maintain solid performance.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Revenue will likely continue to struggle
- Consumer sentiment will improve and become positive in the coming years, which will benefit consumer spending and make people more willing to make discretionary purchases.
Biggest companies in the Kitchen and Cookware Stores in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Global Retail Brands | 121.2 | |
Amak Pty Ltd | 20.6 | |
Kitchen Warehouse | 20.6 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cookware, Bakeware and Kitchen knives and cooking utensils. Cookware is the largest segment of the Kitchen and Cookware Stores in Australia.
Trends and Insights
Cookware remains popular among customers
- Cookware products include pots and pans, woks, grill pans and boilers.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Department Stores in Australia
- Houseware Retailing in Australia
Complementors
- Kitchen and Diningware Wholesaling in Australia
- Furniture Retailing in Australia
International industries
- Kitchen & Cookware Stores in the US
- Home Furnishings Stores in Canada
- Furniture, Lighting & Homeware Retailers in the UK
Table of Contents
About this industry
Industry definition
Industry retailers sell kitchenware and cookware like pots and pans, bakeware, knives and utensils. Retailers buy these items from manufacturers and wholesalers based domestically or offshore and then sell them on, mainly to consumers. Department stores, supermarkets and pure-play online retailers are excluded from the industry.
What's included in this industry?
Kitchenware retailingCookware retailingBakeware retailingCompanies
Global Retail BrandsAmak Pty LtdKitchen WarehousePurchase this report to view all 4 major companies in this industry.
Related Terms
POINT OF SALEFREE TRADE AGREEMENTCOOKING UTENSILSIndustry Code
ANZSIC 4213 - Kitchen and Cookware Stores in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Competition in the Kitchen and Cookware Stores industry is intensifying. Price-conscious consumers are increasingly turning to online-only stores or discount department store...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Cookware products are the most popular items at industry stores. While competitors also sell these products, their higher prices mean that they still generate a large share o...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Kitchen and cookware stores benefit from being in areas that have high population density. Cities like Melbourne and Sydney also have significant economic activity, meaning t...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Kitchen and cookware stores compete on price and product range. Consumers tend to compare prices and product ranges to ensure they are paying the best possible price.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Global Retail Brands Pty Ltd owns House, MyHouse and Robins Kitchen. Since it owns several brands that operate in the industry, the company is the industry’s largest player.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Global Retail Brands's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Amak Pty Ltd's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Kitchen Warehouse's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Global Retail Brands, and factors influencing its performance in the industry
- Description and key data for Amak Pty Ltd, and factors influencing its performance in the industry
- Description and key data for Kitchen Warehouse, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The ACCC oversees the retail environment, including the Kitchen and Cookware Stores industry. The ACCC also regulates the franchise sector through the Franchising Code of Con...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins have been falling over the past few years. Since competition has been intensifying, retailers have had to reduce their prices to retain market share.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Kitchen and Cookware Stores industry in Australia in 2024?
The market size of the Kitchen and Cookware Stores industry in Australia is $1.4bn in 2024.
How many businesses are there in the Kitchen and Cookware Stores in Australia industry in 2023?
There are 1,128 businesses in the Kitchen and Cookware Stores industry in Australia, which has grown at a CAGR of 1.5 % between 2018 and 2023.
Has the Kitchen and Cookware Stores industry in Australia grown or declined over the past 5 years?
The market size of the Kitchen and Cookware Stores industry in Australia has been declining at a CAGR of 0.4 % between 2018 and 2023.
What is the forecast growth of the Kitchen and Cookware Stores industry in Australia over the next 5 years?
Over the next five years, the Kitchen and Cookware Stores industry in Australia is expected to decline.
What are the biggest companies in the Kitchen and Cookware Stores market in Australia?
The biggest companies operating in the Kitchen and Cookware Stores market in Australia are Global Retail Brands, Amak Pty Ltd and Kitchen Warehouse
What does the Kitchen and Cookware Stores in Australia include?
Kitchenware retailing and Cookware retailing are part of the Kitchen and Cookware Stores industry.
Which companies have the highest market share in the Kitchen and Cookware Stores in Australia?
The company holding the most market share in Australia is Global Retail Brands.
How competitive is the Kitchen and Cookware Stores industry in Australia?
The level of competition is high and increasing in the Kitchen and Cookware Stores industry in Australia.
