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Gardening Services in Australia - Market Research Report (2014-2029)

Callum Francis Callum Francis Melbourne, Australia Last Updated: March 2024 ANZSIC N7313

Revenue

$3.6bn

2024-25

$3.7bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

42,953

Businesses

16,584

Wages

$X.Xbn

Gardening Services in Australia industry analysis

The Gardening Services industry possesses a diverse array of downstream markets, with various businesses requiring horticultural maintenance. Detached housing and multi-unit housing clients are particularly important markets for the industry. Residential clients include affluent individuals who lack the time or inclination to garden and those who are physically unable to garden, including the elderly or people with disabilities.

Trends and Insights

  • Recent weather conditions have been optimal for the Gardening Services industry. Consecutive calendar years of high rainfall across the majority of the country from 2020 to 2022 have supported revenue growth.
  • Gardening firms mainly provide general garden-care and lawn mowing services. Other services include caring for and maintaining indoor plants and shrubs, vegetation services, basic landscaping services and tree-root removal.
  • Victoria, known for its mild climate and high-income population, hosts a surplus of gardening firms, including the industry's top earner, Jim's Group. These factors make it an attractive hub for gardening businesses.
  • Gardening services companies compete on the basis of price, service quality and outcomes. Acquiring clients in populous capital cities can be challenging because of the presence of close competitors, particularly as most businesses rely on referrals to generate new customers.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.5 % over the past five years, to reach an estimated $3.6bn in 2024.

Trends and Insights

Volatility in household discretionary income has influenced the industry’s performance

  • Government income support initiatives, like JobKeeper, boosted household discretionary incomes during the pandemic, which lifted households' capacity to spend on gardening services.
  • Additional trends and insights available with purchase
Gardening Services in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Fluctuating rainfall trends may pose challenges for future business planning

  • The industry’s historical performance has shown that national rainfall is a significant demand driver for the industry, as optimal horticultural conditions stimulate growth in plants and lawns, rousing the need for garden maintenance.

Biggest companies in the Gardening Services in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Jim's
222.0
Programmed
144.5
Active
135.9

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Gardening Services in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Lawn mowing services, General garden-care services and Indoor plant and shrub services. Lawn mowing services is the largest segment of the Gardening Services in Australia.

Trends and Insights

Growth in the commercial market has bumped up revenue from general garden care services

  • Demand for general garden-care services, like plant and hedge trimming, garden clean-ups, mulching, garden spraying, weeding and basic landscaping, has been growing over the past few years. This is primarily due to persistent demand for these services from sporting clubs and commercial businesses.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Gardening services include lawn mowing, plant pruning, tree lopping, fertilising and watering plants and lawns, garden refuse disposal, invasive weed removal and basic landscaping services.

What's included in this industry?

General garden-care servicesLawn mowing servicesIndoor plant and shrub servicesVegetation management servicesTree-root and stump removalGarden makeoversVegetation disposal

Companies

Jim'sProgrammedActive

Purchase this report to view all 5 major companies in this industry.

Related Terms

WATER RESTRICTIONSCOTTAGE GARDENNATIVE GARDEN

Industry Code

ANZSIC 2006

ANZSIC 7313 - Gardening Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Recent weather conditions have been optimal for the Gardening Services industry. Consecutive calendar years of high rainfall across the majority of the country from 2020 to 2...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Gardening firms mainly provide general garden-care and lawn mowing services. Other services include caring for and maintaining indoor plants and shrubs, vegetation services, ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Victoria, known for its mild climate and high-income population, hosts a surplus of gardening firms, including the industry's top earner, Jim's Group. These factors make it a...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Gardening services companies compete on the basis of price, service quality and outcomes. Acquiring clients in populous capital cities can be challenging because of the prese...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Only one gardening services firm has amassed a market share of more than 5.0%. Jim’s Group benefits from strong brand recognition and a franchising business model

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Jim's's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Programmed's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Active's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Jim's, and factors influencing its performance in the industry
  • Description and key data for Programmed, and factors influencing its performance in the industry
  • Description and key data for Active, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Gardening Services industry is subject to low regulation, a trend that has remained steady in recent years. Garden servicing businesses must comply with occupational heal...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchase costs have increased due to rising inflation and supply chain disruptions amid the Russia-Ukraine conflict. New suppliers have entered the market to bring prices dow...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Gardening Services industry in Australia in 2024?

The market size of the Gardening Services industry in Australia is $3.6bn in 2024.

How many businesses are there in the Gardening Services in Australia industry in 2024?

There are 16,584 businesses in the Gardening Services industry in Australia, which has grown at a CAGR of 6.8 % between 2019 and 2024.

Has the Gardening Services industry in Australia grown or declined over the past 5 years?

The market size of the Gardening Services industry in Australia has been growing at a CAGR of 1.5 % between 2019 and 2024.

What is the forecast growth of the Gardening Services industry in Australia over the next 5 years?

Over the next five years, the Gardening Services industry in Australia is expected to grow.

What are the biggest companies in the Gardening Services market in Australia?

The biggest companies operating in the Gardening Services market in Australia are Jim's, Programmed and Active

What does the Gardening Services in Australia include?

General garden-care services and Lawn mowing services are part of the Gardening Services industry.

Which companies have the highest market share in the Gardening Services in Australia?

The company holding the most market share in Australia is Jim's.

How competitive is the Gardening Services industry in Australia?

The level of competition is high and increasing in the Gardening Services industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Landscaping Services in Australia
  • Building Pest Control Services in Australia

Complementors

  • Forestry Support Services in Australia
  • Furniture, Appliance and Equipment Rental in Australia

International industries

  • Maids, Nannies & Gardeners in the US

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.