Fast Food Mexican Franchises in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: August 2024
ANZSIC OD5616
Spotlight Report Revenue
$1.6bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
6,025
Businesses
7
Wages
$XXX.Xm
Fast Food Mexican Franchises in Australia industry analysis
The Fast Food Mexican Franchises industry is flourishing. The boom correlates with diversifying culinary interests driven by a high net migration rate over the past decade. Franchises have capitalised on this trend through offering free food at new openings and loyalty programs, educating locals about their meals. Local franchises like Guzman y Gomez and Zambrero have paved the way for global chains to penetrate the Australian market. For instance, Taco Bell ventured into the market twice before but finally succeeded in 2017-18 thanks to high demand and acceptance.
Trends and Insights
- Amplified by increased migration rates, culinary diversification in Australia has created a flourishing market for Mexican fast food franchises. Driven by bold flavours and customisable dishes, brands have generated interest through marketing tactics like free food offers and loyalty programs.
- Burritos lead in revenue due to their popularity and versatility. However, health-conscious consumers are driving the rise of burrito bowls and salads. Nachos gain appeal from their shareable nature, while tacos yield lower revenue due to affordability and size.
- Limited franchises operate in the market, indicating prospective businesses' obstacles to entering this sector. Despite relatively low regulations, the substantial initial capital needed to set up a franchise is a significant deterrent, resulting in fewer players.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 4.8 % over the past five years, to reach an estimated $1.6bn in 2024.
Trends and Insights
Mexican fast food franchises are flourishing in Australia due to diversifying culinary interests
- High net migration rates over the past decade have driven more diverse culinary influences in Australia. This shift benefits fast food Mexican franchises, which are known for their bold flavours and customisable dishes.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Guzman y Gomez is set to acquire a larger portion of the market
- A growing customer pool in Australia, particularly as net migration increases, will stimulate established industry franchisors to increase their store numbers and take hold of a larger market share.
Biggest companies in the Fast Food Mexican Franchises in Australia
There are no companies that hold a large enough market share in the Fast Food Mexican Franchises in Australia industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Tacos, Burritos and Quesadillas. Tacos is the largest segment of the Fast Food Mexican Franchises in Australia.
Trends and Insights
In terms of revenue contribution, burritos and enchiladas remain dominant
- Burritos are a popular aspect of Mexican cuisine that often offer a more wholesome meal made from flour tortillas wrapped around various fillings, like meat, beans, cheese, vegetables and rice. On the other hand, Enchiladas involve a corn tortilla filled similarly to tacos but baked with sauce on top.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Restaurants in Australia
- Cafes and Coffee Shops in Australia
Complementors
- Chain Restaurants in Australia
- General Line Grocery Wholesaling in Australia
International industries
- Chain Restaurants in the US
- Mexican Restaurants in the US
- Fast Food and Takeaway Food Services in New Zealand
- Takeaway & Fast-Food Restaurants in the UK
Table of Contents
About this industry
Industry definition
The Fast Food Mexican Franchises industry provides quick-service Mexican cuisine for immediate consumption. Customers can food consume on-site, take it away or arrange delivery. The food typically comes in takeaway containers or packaging. The industry also includes Mexican fast food sold in food courts and halls. Franchisors provide franchises with leadership, guidance and training in exchange for ongoing fees.
What's included in this industry?
TacosBurritos and enchiladas Quesadillas NachosBurrito bowls and saladsSides and dessertsCompanies
Purchase this report to view all major companies in this industry.
Related Terms
FRANCHISORFRANCHISEEFRANCHISEONLINE DELIVERY PLATFORMSIndustry Code
ANZSIC 4512 - Fast Food Mexican Franchises in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Amplified by increased migration rates, culinary diversification in Australia has created a flourishing market for Mexican fast food franchises. Driven by bold flavours and c...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Factors that influence volatility in the industry
- Key success factors for businesses to overcome volatility
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Burritos lead in revenue due to their popularity and versatility. However, health-conscious consumers are driving the rise of burrito bowls and salads. Nachos gain appeal fro...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Purchase this report to unlock analyst insights.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Limited franchises operate in the market, indicating prospective businesses' obstacles to entering this sector. Despite relatively low regulations, the substantial initial ca...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Although there are few regulations and policies, Mexican fast food franchises need to keep abreast of changes in the Franchising Code of Conduct. This code governs contracts ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Cost structures can vary among fast food Mexican franchises. Differences occur due to variations in operator size, geographic coverage, pricing and the specific products or s...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Fast Food Mexican Franchises industry in Australia in 2024?
The market size of the Fast Food Mexican Franchises industry in Australia is $1.6bn in 2024.
How many businesses are there in the Fast Food Mexican Franchises in Australia industry in 2024?
There are 7 businesses in the Fast Food Mexican Franchises industry in Australia, which has declined at a CAGR of 0.0 % between 2019 and 2024.
Has the Fast Food Mexican Franchises industry in Australia grown or declined over the past 5 years?
The market size of the Fast Food Mexican Franchises industry in Australia has been growing at a CAGR of 4.8 % between 2019 and 2024.
What is the forecast growth of the Fast Food Mexican Franchises industry in Australia over the next 5 years?
Over the next five years, the Fast Food Mexican Franchises industry in Australia is expected to grow.
What does the Fast Food Mexican Franchises in Australia include?
Tacos and Burritos and enchiladas are part of the Fast Food Mexican Franchises industry.
How competitive is the Fast Food Mexican Franchises industry in Australia?
The level of competition is moderate and increasing in the Fast Food Mexican Franchises industry in Australia.
