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Fashion Jewellery Retailing in Australia - Market Research Report (2014-2029)

Shelley Roque Shelley Roque Melbourne, Australia Last Updated: June 2024 ANZSIC OD5483

Revenue

$907.3m

2024-25

$928.6m

Past 5-Year Growth

Profit

$XXX.Xm

Employees

5,419

Businesses

596

Wages

$XXX.Xm

Fashion Jewellery Retailing in Australia industry analysis

In the face of adversity brought by the COVID-19 pandemic, the Fashion Jewellery Retailing industry turned crisis into opportunity. As pandemic-induced lockdowns significantly affected retail sales by reducing foot traffic, the industry turned to ecommerce as a lifeline for survival and growth. This pivotal shift was illustrated by retailers like Lovisa, which recorded sales growth. Facing fierce competition from department stores and online-only sellers, many retailers have garnered demand by offering affordable and accessible jewellery that keeps pace with consumer trends. The pandemic sparked a role evolution for jewellery, transforming it from a casual accessory to an emblem of professional poise in the era of virtual meetings. This shift has ignited a boost in demand, causing revenue to climb at an annualised 3.7% over the five years through 2023-24, to $907.3 million. This includes a 1.0% uplift in the current year.

Trends and Insights

  • Recent disruptions have hastened the uptake of multichannel strategies among retailers. The growing emphasis on ecommerce platforms has led to a surge in online sales.
  • Consumers have been seeking affordable replications of high-end jewellery pieces. This trend has bolstered demand across several segments, like bracelets and hair jewellery.
  • New South Wales and Victoria host the majority of the country's fashion jewellery retailers because of a high population share and elevated economic activity. Prominent shopping centres in these states attract an immense customer flow, boosting retailer growth.
  • The surge in online shopping reshapes the industry, as blossoming internet capabilities offer consumers broad international market access, increased variety and affordability. This evolution challenges traditional retailers to innovate and adapt to these changes.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.7 % over the past five years, to reach an estimated $907.3m in 2024.

Trends and Insights

The COVID-19 pandemic buoyed demand for multichannel fashion jewellery retailers

  • In a pre-COVID-19 environment, retailers thrived on bustling foot traffic owing to strategic store locations in shopping centres. However, the enforcement of strict closures saw instore revenue plummet during the pandemic.
  • Additional trends and insights available with purchase
Fashion Jewellery Retailing in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Growing demand for affordable, high-quality jewellery drives innovation

  • The growing consumer inclination towards value for money in discretionary purchases, coupled with an appreciation for well-crafted, quality jewellery, has created a rise in demand for custom pieces. These unique creations often combine precious metals with affordable, diverse gemstones.

Biggest companies in the Fashion Jewellery Retailing in Australia

Company
Market Share (%)
2024
Revenue ($m)
2024
Lovisa Holdings
185.3
CBCH
25.8
Mimco Pty Limited
25.3

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Fashion Jewellery Retailing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Necklaces, Bracelets and Earrings. Necklaces is the largest segment of the Fashion Jewellery Retailing in Australia.

Trends and Insights

Upstream fashion trends are influencing demand for earrings

  • Earrings are mainly made from stainless steel and can feature enamelled stones, glass crystals, plastic beads and other decorative items. This segment also comprises earring variations like studs and hoops, often containing diamante – which are made from rock crystals, glass or acrylic – to simulate the presence of natural diamonds or jewels.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry retailers primarily sell fashion jewellery or watches that are made from non-precious metals and stones, and glass, plastic or wood. The industry excludes fashion jewellery sold by department stores, online-only retailers and general clothing retailers that do not specialise in jewellery and accessories.

What's included in this industry?

Fashion necklace retailingFashion bracelet retailingFashion earring retailingFashion ring retailingFashion watch retailingFashion hair jewellery retailing

Companies

Lovisa HoldingsCBCHMimco Pty Limited

Purchase this report to view all 4 major companies in this industry.

Related Terms

FINE JEWELLERYDIAMANTEBRICKS-AND-MORTAR RETAILER

Industry Code

ANZSIC 2006

ANZSIC 4253 - Fashion Jewellery Retailing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Recent disruptions have hastened the uptake of multichannel strategies among retailers. The growing emphasis on ecommerce platforms has led to a surge in online sales.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Consumers have been seeking affordable replications of high-end jewellery pieces. This trend has bolstered demand across several segments, like bracelets and hair jewellery.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales and Victoria host the majority of the country's fashion jewellery retailers because of a high population share and elevated economic activity. Prominent shopp...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The surge in online shopping reshapes the industry, as blossoming internet capabilities offer consumers broad international market access, increased variety and affordability....

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Major player Lovisa commands one fifth of total industry demand. Its economies of scale endow it with pricing and supply advantages.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Lovisa Holdings's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of CBCH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Mimco Pty Limited's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Lovisa Holdings, and factors influencing its performance in the industry
  • Description and key data for CBCH, and factors influencing its performance in the industry
  • Description and key data for Mimco Pty Limited, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Retailers have benefited from upstream free trade agreements. With the bulk of fashion jewellery purchased overseas, reduced and abolished tariffs have reduced procurement ex...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Widespread adoption of automated technologies has significantly eased wage pressures, mitigating one of the largest expenses for retailers. As businesses transition to online...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Fashion Jewellery Retailing industry in Australia in 2024?

The market size of the Fashion Jewellery Retailing industry in Australia is $907.3m in 2024.

How many businesses are there in the Fashion Jewellery Retailing in Australia industry in 2024?

There are 596 businesses in the Fashion Jewellery Retailing industry in Australia, which has grown at a CAGR of 2.5 % between 2019 and 2024.

Has the Fashion Jewellery Retailing industry in Australia grown or declined over the past 5 years?

The market size of the Fashion Jewellery Retailing industry in Australia has been growing at a CAGR of 3.7 % between 2019 and 2024.

What is the forecast growth of the Fashion Jewellery Retailing industry in Australia over the next 5 years?

Over the next five years, the Fashion Jewellery Retailing industry in Australia is expected to grow.

What are the biggest companies in the Fashion Jewellery Retailing market in Australia?

The biggest companies operating in the Fashion Jewellery Retailing market in Australia are Lovisa Holdings, CBCH and Mimco Pty Limited

What does the Fashion Jewellery Retailing in Australia include?

Fashion necklace retailing and Fashion bracelet retailing are part of the Fashion Jewellery Retailing industry.

Which companies have the highest market share in the Fashion Jewellery Retailing in Australia?

The company holding the most market share in Australia is Lovisa Holdings.

How competitive is the Fashion Jewellery Retailing industry in Australia?

The level of competition is high and increasing in the Fashion Jewellery Retailing industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Department Stores in Australia
  • Watch and Jewellery Retailing in Australia

Complementors

  • Jewellery Manufacturing in Australia
  • Jewellery and Watch Wholesaling in Australia

International industries

  • Jewellery Stores in Canada
  • Watch and Jewellery Retailing in New Zealand
  • Jewellery Manufacturing in the UK
  • Jewellery & Watch Stores in the UK

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.