Computer and Computer Peripheral Wholesaling in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: June 2024
ANZSIC F3492Revenue
$24.6bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
16,847
Businesses
1,229
Wages
$X.Xbn
Computer and Computer Peripheral Wholesaling in Australia industry analysis
Operators in the Computer and Computer Peripheral Wholesaling industry have benefited from the rapid uptake of technology among households, businesses and government organisations in the wake of COVID-19’s outbreak. Government-mandated lockdowns over the three years through 2021-22 skyrocketed working-from-home and learning online measures, increasing demand for computers and affiliated equipment. Strict social distancing directives and cautious behaviour in response to the pandemic fuelled demand for at-home entertainment products, like gaming consoles, at the retail level. However, weakening economic conditions over the two years through 2023-24, and uncertainty during the pandemic, has lengthened the replacement cycle of personal computer hardware for many businesses, constraining revenue. Overall, industry revenue is expected to decline at an annualised 0.4% over the five years through 2023-24, to $24.6 billion. High inflation and rising interest rates are set to reduce spending by consumers, contributing to an anticipated 1.5% fall in revenue in 2023-24.
Trends and Insights
- Declining revenue and shrinking profit margins have forced many companies out of the industry. Larger companies have looked to shore up margins by investing in operational efficiency and developing scale by acquiring smaller competitors.
- Economic uncertainty has lengthened businesses’ upgrade cycles. High inflation, weak consumer sentiment and fears of a recession have encouraged businesses to delay upgrading ageing equipment, weakening demand from this market.
- Companies tend to be located near densely populated areas with large pools of skilled employees. As wholesalers require a large pool of skilled employees, businesses prefer to cluster nearby major urban centres with high average incomes.
- Major companies have invested in capacity expansion and acquisition, increasing market share concentration. Supply chain issues and economic uncertainty caused by the COVID-19 pandemic pushed many smaller companies out of the industry.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated $24.6bn in 2024.
Trends and Insights
Booming demand spurred by the COVID-19 pandemic has slowed amid economic uncertainty
- The COVID-19 pandemic substantially boosted demand for computers and peripheral equipment as restrictions and lockdowns encouraged work-from-home arrangements, increasing demand for laptops and communications equipment.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Cloud computing solutions and improved smartphone functionality will constrain computer product sales
- The rapid movement towards cloud computing solutions is projected to diminish the importance of data storage hardware, like flash drives and hard drives. This trend will likely boost overall revenue subsidiaries of international manufacturers, which provide cloud computing services, but it's projected to reduce revenue from wholesaling activities in Australia that market hardware.
Biggest companies in the Computer and Computer Peripheral Wholesaling in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Synnex Australia | 2,980.0 | |
Ingram Micro Holdings Australia | 2,326.0 | |
Dicker Data | 1,912.3 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Tablet computers, Laptops and notebooks and Desktop computers. Tablet computers is the largest segment of the Computer and Computer Peripheral Wholesaling in Australia.
Trends and Insights
Work-from-home trends have driven strong sales of laptops and notebooks
- Laptops and notebooks remain a popular computer choice for both businesses and consumers due to these devices’ size and portability. These products typically have greater processing power than tablet computers.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Medical and Scientific Equipment Wholesaling in Australia
- Telecommunications and Other Electrical Goods Wholesaling in Australia
Complementors
- Computer and Electronic Office Equipment Manufacturing in Australia
- Cloud Hosting and Data Processing Services in Australia
International industries
- Computer & Packaged Software Wholesaling in the US
- Computer & Packaged Software Wholesaling in Canada
- Computer and Computer Peripheral Wholesaling in New Zealand
- Computer & Peripheral Equipment Wholesaling in the UK
- Information and Communication Equipment Wholesaling in Ireland
Table of Contents
About this industry
Industry definition
Industry firms wholesale computers, tablets, computer peripheral equipment, computer servers, mainframe computers, computer software, computer games and gaming consoles.
What's included in this industry?
Computer peripheral equipmentDesktop computersLaptops and notebooksTablet computersGames and softwareStorage units and mediaComputer componentsComputer servers and mainframesCompanies
Synnex AustraliaIngram Micro Holdings AustraliaDicker DataPurchase this report to view all 6 major companies in this industry.
Related Terms
COMPUTER SERVERSCOMPUTER STORAGEMAINFRAME COMPUTERSSOFTWARE AS A SERVICE (SAAS)Industry Code
ANZSIC 3492 - Computer and Computer Peripheral Wholesaling in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Declining revenue and shrinking profit margins have forced many companies out of the industry. Larger companies have looked to shore up margins by investing in operational ef...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Economic uncertainty has lengthened businesses’ upgrade cycles. High inflation, weak consumer sentiment and fears of a recession have encouraged businesses to delay upgrading...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Companies tend to be located near densely populated areas with large pools of skilled employees. As wholesalers require a large pool of skilled employees, businesses prefer t...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Major companies have invested in capacity expansion and acquisition, increasing market share concentration. Supply chain issues and economic uncertainty caused by the COVID-1...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Wholesalers have seen surges in demand and supply shortages. The pandemic-induced shift towards consumers working from home boosted demand for new computers and accessories, ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Synnex Australia's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Ingram Micro Holdings Australia's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Dicker Data's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Synnex Australia, and factors influencing its performance in the industry
- Description and key data for Ingram Micro Holdings Australia, and factors influencing its performance in the industry
- Description and key data for Dicker Data, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The COVID-19 pandemic increased industry revenue volatility. Remote work and learning drove a strong spike in demand for industry products, while a global chip shortage cause...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins have faltered under the weight of rising purchase costs. The global chip shortage caused industry firms’ purchase costs to soar.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Computer and Computer Peripheral Wholesaling industry in Australia in 2024?
The market size of the Computer and Computer Peripheral Wholesaling industry in Australia is $24.6bn in 2024.
How many businesses are there in the Computer and Computer Peripheral Wholesaling in Australia industry in 2024?
There are 1,229 businesses in the Computer and Computer Peripheral Wholesaling industry in Australia, which has declined at a CAGR of 4.6 % between 2019 and 2024.
Has the Computer and Computer Peripheral Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Computer and Computer Peripheral Wholesaling industry in Australia has been declining at a CAGR of 0.4 % between 2019 and 2024.
What is the forecast growth of the Computer and Computer Peripheral Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Computer and Computer Peripheral Wholesaling industry in Australia is expected to grow.
What are the biggest companies in the Computer and Computer Peripheral Wholesaling market in Australia?
The biggest companies operating in the Computer and Computer Peripheral Wholesaling market in Australia are Synnex Australia, Ingram Micro Holdings Australia and Dicker Data
What does the Computer and Computer Peripheral Wholesaling in Australia include?
Computer peripheral equipment and Desktop computers are part of the Computer and Computer Peripheral Wholesaling industry.
Which companies have the highest market share in the Computer and Computer Peripheral Wholesaling in Australia?
The company holding the most market share in Australia is Synnex Australia.
How competitive is the Computer and Computer Peripheral Wholesaling industry in Australia?
The level of competition is high and increasing in the Computer and Computer Peripheral Wholesaling industry in Australia.
