Bicycle Retailing and Repair in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: June 2024
ANZSIC OD5492Revenue
$1.0bn
Past 5-Year Growth
Profit
$XX.Xm
Employees
4,299
Businesses
1,290
Wages
$XXX.Xm
Bicycle Retailing and Repair in Australia industry analysis
The Bicycle Retailing and Repair industry capitalised on a resurgence in cycling's popularity spurred by the COVID-19 pandemic. Cycling's popularity ballooned as consumers sought physical activity during lockdowns that was not subject to government restrictions. High levels of government stimulus boosted discretionary incomes over the two years through 2020-21. This supported a spike in demand for bike sales and repairs in 2020-21 and 2021-22, while various other forms of discretionary spending were restricted to halt COVID-19’s spread.
Trends and Insights
- Rising health consciousness and elevated retail petrol prices are propelling increased bicycle demand, benefiting bike shops with heightened sales and repairs. COVID-19 pandemic trends boosted industry revenue, but post-lockdown shifts and fierce competition have pressured profitability.
- Bicycle sales surged during the COVID-19 pandemic but have since decelerated, while demand for parts, accessories and repair services has remained high. Electric bikes are expanding the market by appealing to a wider range of consumers than traditional bikes.
- Victoria and the ACT have the highest per capita bicycle spending, supported by urban geographies and high populations of students and young professionals. Cycling is integrated into daily life for many citizens in these regions, boosting demand and retailer presence.
- Pedal Group's 99 Bikes expanded rapidly during the pandemic, increasing its number of physical establishments to boost its market share. However, post-pandemic demand slumps have caused the company to deal with oversupply issues, hampering its expansion.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.1 % over the past five years, to reach an estimated $1.0bn in 2024.
Trends and Insights
Rising ecological and health consciousness, plus cost-of-living pressures, are benefiting cycling’s popularity
- Bicycles can be used for leisure, exercise or as a mode of transport. These various applications mean demand for bicycles comes from many different sections of society.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
A growing focus on sustainability will propel cycling as a form of transport
- Cycling is set to accelerate in popularity over the coming years. Concern for the environment is set to intensify over the next five years, as consumers become more aware of their carbon footprint.
Biggest companies in the Bicycle Retailing and Repair in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Pedal | 209.4 | |
Sheppard Cycles Australia Pty Ltd | 41.6 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Bicycle retailing, Bicycle parts and accessories retailing and Bicycle repair and maintenance services. Bicycle retailing is the largest segment of the Bicycle Retailing and Repair in Australia.
Trends and Insights
Bicycle sales earn most of retailers’ revenue
- Bicycle retailing is the industry's largest product segment. Although operators sell different types of bicycles, most retailers focus on high-value products that target cycling enthusiasts. The most popular types of bicycles include mountain, road, hybrid, BMX and cruiser bicycles.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Toy and Sporting Goods Manufacturing in Australia
- Department Stores in Australia
- Sport and Camping Equipment Retailing in Australia
Complementors
- Toy and Sporting Goods Wholesaling in Australia
International industries
- Bicycle Dealership and Repair in the US
- Sporting Goods Stores in Canada
- Sport and Camping Equipment Retailing in New Zealand
- Bicycle Retailing in the UK
- Bicycle Manufacturing in China
Table of Contents
About this industry
Industry definition
Industry companies primarily sell bicycles and bicycle parts and offer associated repair services.
What's included in this industry?
Bicycle retailingBicycle part and accessory retailingBicycle repair servicesCompanies
PedalSheppard Cycles Australia Pty LtdPurchase this report to view all 2 major companies in this industry.
Related Terms
POINT-OF-SALE SYSTEMRADIO FREQUENCY IDENTIFICATIONPURE-PLAY ONLINE-ONLY RETAILERE-BIKEIndustry Code
ANZSIC 4241 - Bicycle Retailing and Repair in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Rising health consciousness and elevated retail petrol prices are propelling increased bicycle demand, benefiting bike shops with heightened sales and repairs. COVID-19 pande...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Bicycle sales surged during the COVID-19 pandemic but have since decelerated, while demand for parts, accessories and repair services has remained high. Electric bikes are ex...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Victoria and the ACT have the highest per capita bicycle spending, supported by urban geographies and high populations of students and young professionals. Cycling is integra...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Pedal Group's 99 Bikes expanded rapidly during the pandemic, increasing its number of physical establishments to boost its market share. However, post-pandemic demand slumps ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Pedal Group saw a pandemic boom in revenue from bike sales and repairs, but has faced post-COVID oversupply issues, which have declined profit. Growing electric bike sales ar...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Pedal's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Sheppard Cycles Australia Pty Ltd's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Pedal, and factors influencing its performance in the industry
- Description and key data for Sheppard Cycles Australia Pty Ltd, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Rising health consciousness, elevated discretionary incomes and increased public concern over environmental issues boost demand for bicycles and accessories. However, low con...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wage costs have increased over the past five years, eating into profit margins as demand slumps post-pandemic and cost-of-living pressures have inflated average wages. Some b...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Bicycle Retailing and Repair industry in Australia in 2024?
The market size of the Bicycle Retailing and Repair industry in Australia is $1.0bn in 2024.
How many businesses are there in the Bicycle Retailing and Repair in Australia industry in 2024?
There are 1,290 businesses in the Bicycle Retailing and Repair industry in Australia, which has grown at a CAGR of 0.5 % between 2019 and 2024.
Has the Bicycle Retailing and Repair industry in Australia grown or declined over the past 5 years?
The market size of the Bicycle Retailing and Repair industry in Australia has been growing at a CAGR of 2.1 % between 2019 and 2024.
What is the forecast growth of the Bicycle Retailing and Repair industry in Australia over the next 5 years?
Over the next five years, the Bicycle Retailing and Repair industry in Australia is expected to grow.
What are the biggest companies in the Bicycle Retailing and Repair market in Australia?
The biggest companies operating in the Bicycle Retailing and Repair market in Australia are Pedal and Sheppard Cycles Australia Pty Ltd
What does the Bicycle Retailing and Repair in Australia include?
Bicycle retailing and Bicycle part and accessory retailing are part of the Bicycle Retailing and Repair industry.
Which companies have the highest market share in the Bicycle Retailing and Repair in Australia?
The company holding the most market share in Australia is Pedal.
How competitive is the Bicycle Retailing and Repair industry in Australia?
The level of competition is moderate and steady in the Bicycle Retailing and Repair industry in Australia.
