Van Wagner’s College Division to Rebrand and Expand amid Changing Landscape
In December 2021, Van Wagner Communications, LLC (Van Wagner) announced that its college division, formerly named Van Wagner Collegiate Services, will change its name to Van Wagner College as a result of the everchanging college sports landscape. It will also reorganize its businesses into three segments: a multi-media rights business for school properties; a new segment for conference partners; and an enhanced segment for the development of campus-wide partnerships. These changes are expected to help the company grow moving forward.
Competition|New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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