Renfro Corporation has been renamed Renfro Brands and has launched an e-commerce platform
In November of 2020, Renfro Corporation announced that it would be renaming itself Renfro Brands. At the same time, the company announced that it was launching an e-commerce platform, Loops & Whales. The launch of the platform marked a shift to a direct-to-consumer model for the company.
New Activity|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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