Helping the Community, Red Wing Boldy Sacrifices Sales
In September of 2020, Red Wing Shoes (Red Wing) announced it commitment to forego sales in order to help millions of individuals across the country who have become unemployed as a result of the COVID-19 (coronavirus) pandemic. In order to assist local communities, the company transformed 525 of its stores into job centers and also used its customer service line as a job search hotline for anyone who could not be physically present. Promoting #LaborDayOn via its social media channels, Red Wing has also posted open positions at the company and its affiliates.
COVID|ESGIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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