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COMPANY BENCHMARKING • UNITED STATES

Harley-Davidson, Inc. - Company Profile

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Harley-Davidson, Inc. - Overview

Brands
Harley-Davidson Breakout® 114, Harley-Davidson CVO™ Limited, Harley-Davidson CVO™ Road Glide®, Harley-Davidson CVO™ TRI Glide®, Harley-Davidson Deluxe, Harley-Davidson Electric Glide® Revival™, Harley-Davidson Electric Glide® Standard, Harley-Davidson Fat Bob® 114, Harley-Davidson Fat Boy® 114, Harley-Davidson FDXR™ 114, Harley-Davidson Forty-Eight®, Harley-Davidson Freewheeler®, Harley-Davidson Heritage Classic, Harley-Davidson Iron 12™, Harley-Davidson Iron 883™, Harley-Davidson Low Rider® S, Harley-Davidson Pan America 125, Harley-Davidson Pan America 125 Special, Harley-Davidson Road Glide®, Harley-Davidson Road Glide® Special, Harley-Davidson Road King®, Harley-Davidson Road King® Special, Harley-Davidson Roadster®, Harley-Davidson Softail Slim®, Harley-Davidson Softail® Standard, Harley-Davidson Sport Glide™, Harley-Davidson Street Bob®, Harley-Davidson Street Bob® 114, Harley-Davidson Street Glide®, Harley-Davidson Street Glide® Special, Harley-Davidson Street Rod®, Harley-Davidson Street® 5, Harley-Davidson Street® 75, Harley-Davidson TRI Glide® Ultra, Harley-Davidson Ultra Limited, Harley-Davidson LiveWire™
Description
Harley-Davidson, Inc. is a public company headquartered in Wisconsin with an estimated 5,800 employees. In the US, the company has a notable market share in at least one industry: Motorcycle, Bike & Parts Manufacturing, where they account for an estimated 50.4% of total industry revenue and are considered an Incumbent because they display strong market share, but lower profit and revenue growth than some of their peers.
Company Details

Registered Name: Harley-Davidson, Inc.

Company Type: Operating

Exchange: NYSE

Headquarters: 3700 W. Juneau Ave Milwaukee WI 53208

Employees: 5800

Harley-Davidson, Inc. - Operating Industries and Main Competitors

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Harley-Davidson, Inc. - Products and Services

  • Motorcycle, Bike & Parts Manufacturing in the US

  • Of the 5 core revenue-generating products and services in the Motorcycle, Bike & Parts Manufacturing in the US industry, Harley-Davidson, Inc. offers:
    • Dual motorcycles
    • Off-highway motorcycles
    • On-highway motorcycles
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Harley-Davidson, Inc. - Analyst Insights

Harley-Davidson Reacted To Challenging Times

In April 2020, Harley-Davidson Inc. (Harley-Davidson) announced that it was taking significant steps to adapt to the global COVID-19 (coronavirus) crisis. Jochen Zeitz, acting president and CEO of the company, revealed that the company was reducing all non-essential spending, temporarily reducing salaries and implementing a hiring freeze to cut costs across the company. Zeitz also explained that locations outside of the United States would be taking similar actions, but the extent of each varies depending on the governing regulations of each location.

COVID|Labor


In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.

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Harley-Davidson, Inc. - SWOT Analysis

Strengths and weaknesses take into account internal factors, and are based on Harley-Davidson, Inc.'s performance in comparison to its competitors. Opportunities and Threats focus on external influences, and are based on trends and demand in the Motorcycle, Bike & Parts Manufacturing in the US industry.
Strengths
Days Receivables: x.x%
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Rank: 2 of 3 peers
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Annual Turnover: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Weaknesses
Credit Risk: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Revenue per Employee: $xx
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Opportunities
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Threats
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Harley-Davidson, Inc. - Financial Statements & Ratios

pie_chartHarley-Davidson, Inc. Income Statement

BALANCE DATE12/31/202112/31/202012/31/201912/31/201812/31/201712/31/2016
Revenue5,336.34,054.45,361.85,716.95,647.25,996.5
Cost of Revenue000000000000000000000000
Cost of Revenue, Non-Cash000000000000000000000000
Gross Profit000000000000000000000000
AAAAAA AAAAAA000000000000000000000000

pie_chartHarley-Davidson, Inc. Balance Sheet

BALANCE DATE12/31/202112/31/202012/31/201912/31/201812/31/201712/31/2016
Cash and Equivalents1,874.73,257.2833.91,203.8687.5760.0
Short-Term Investments000000000000000000000000
Derivative Assets, Current000000000000000000000000
Restricted Cash and Investments000000000000000000000000
AAAAAA AAAAAA000000000000000000000000

pie_chartHarley-Davidson, Inc. Cash Flow

BALANCE DATE12/31/202112/31/202012/31/201912/31/201812/31/201712/31/2016
Net IncomeN/AN/AN/AN/AN/AN/A
Income (Loss) From Discontinued Operations000000000000000000000000
Depreciation, Depletion and Amortization000000000000000000000000
Amortization of Financing Costs and Discounts000000000000000000000000
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