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Hallmark Cards Inc. - Company Profile

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Hallmark Cards Inc. - Overview

Brands
Ambassador, Crayola, Hallmark, Rainbow Brite, Shit Tales, Shoebox, Sunrise Greetings
Description
Hallmark Cards is a public company headquartered in Missouri with an estimated 28,000 employees. In the US, the company has a notable market share in at least two industries: Greeting Cards & Other Publishing, Online Greeting Card Sales and Online Greeting Card Sales. Their largest market share is in the Online Greeting Card Sales industry, where they account for an estimated 8.7% of total industry revenue.
Company Details

Registered Name: Hallmark Cards Inc.

Company Type: Other

Headquarters: 2501 Mcgee Street Kansas City MO 64108

Employees: 28000

Hallmark Cards Inc. - Operating Industries and Main Competitors

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Hallmark Cards Inc. - Products and Services

  • Greeting Cards & Other Publishing in the US

  • Of the 5 core revenue-generating products and services in the Greeting Cards & Other Publishing in the US industry, Hallmark Cards Inc. offers:
    • Business, trade and professional publications
    • Consumer publishing
    • Greeting cards (box sets)
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  • Online Greeting Card Sales

  • Of the 3 core revenue-generating products and services in the Online Greeting Card Sales industry, Hallmark Cards Inc. offers:
    • Bulk cards
    • Everyday single cards
    • Holiday single cards
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Hallmark Cards Inc. - Analyst Insights

Hallmark has launched new Sign & Send product

In June of 2021, Hallmark Cards Inc (Hallmark) announced its new Sign & Send service. The service works a new way to sign and send physical cards. With the new system, customers can write personalized messages on a piece of paper, take a picture of it, upload it to the system and have a physical card sent with their handwritten message printed on it. This is part of Hallmark’s broader effort to adapt to the digital era.

Product Innovation


In response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.

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Hallmark Cards Inc. - SWOT Analysis

Strengths and weaknesses take into account internal factors, and are based on Hallmark Cards Inc.'s performance in comparison to its competitors. Opportunities and Threats focus on external influences, and are based on trends and demand in the Greeting Cards & Other Publishing in the US, and Online Greeting Card Sales industries.
Strengths
Days Receivables: x.x%
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Rank: 2 of 3 peers
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Annual Turnover: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Weaknesses
Credit Risk: x.x%
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Revenue per Employee: $xx
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Rank: 2 of 3 peers
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Opportunities
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Threats
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error_outline To view Hallmark Cards Inc.'s full SWOT analysis, see purchase options.

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