L Brands finalizes spin-off of Bath and Body Works into its own publicly-traded company
In May 2021, L Brands announced plan to separate Bath and Body Works and Victoria’s Secret into two separate public companies. In August 2021, the split formally went into effect and since the split Bath and Body works has performed well, especially in their brick-and-mortar US division. L Brands believed that the companies would be better suited for growth if they operated under different names. Once Victoria’s Secret was spun-off, L Brands formally changed their name to Bath and Body Works LLC (Bath and Body Works).
Product Innovation|New Activity|ESG|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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