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Viad Corp SupplierIQ Procurement Profile
Pursuit Attractions & Hospitality, Inc. is a global attractions and hospitality company that owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Its hospitality experiences include point-of-interest sightseeing attractions, lodges, food and beverage, retail, and transportation. Its portfolio comprises the Banff Jasper Collection, which owns and operates in the Canadian Rockies, highlighting the scenic lake cruises in Banff and Jasper National Parks, top-of-the-mountain views from the Banff Gondola, glacier explorations at the Columbia Icefield with the Columbia Icefield Adventure and the Columbia Icefield Skywalk, the Golden SkyBridge over deep canyons, and an aerial tramway with the Jasper SkyTram; the Alaska Collection, which includes wildlife viewing, whale watching, and glacier cruises, as well as iconic lodging in and around Denali and Kenai Fjords National Parks and the town of Talkeetna; the Glacier Park Collection, which offers guided fishing and river rafting tours, lodging, and culinary and retail offerings in and around Glacier National Park; the Flyover Attractions, which utilizes flight motion seats and a 65-foot spherical screen to flight across iconic locations and natural landscapes; the Sky Lagoon, which features journey rooted in Icelandic heritage through its Skjól Ritual experience and infinity-edge lagoon highlighted by sunsets, Northern Lights, and dark sky views; and the Tabacón Thermal Resort & Spa, an eco-luxury resort in the Arenal region of Costa Rica. It markets its services to guests from major markets, including the US, Canada, Asia Pacific, Western Europe, and Central America. The firm was incorporated in Delaware on December 16, 1991. Its headquarters are located in Denver, Colorado.
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What’s included in this SupplierIQ Profile
IBISWorld's SupplierIQ profile covering Viad Corp includes financial statements, products & service markets, competitive position and key financial health ratios.
Company Snapshot
What’s covered in this SupplierIQ Profile?
This SupplierIQ profile on Viad Corp covers the company’s financial statements, products & service markets, competitive position and key financial health ratios. Viad Corp, trading as Viad, is a public company with 2.1k employees.
What industries does Viad Corp operate in?
Viad Corp primarily operates in All Other Support Services, as well as in Trade Show & Event Planning in the US.
Product & Service Markets
What’s included in the Product & Service Markets chapter?
The Product & Service Markets chapter provides a breakdown of Viad Corp’s key product and service segments, organized by standardized industry classifications like NAICS. It includes their market share in each of these markets with market share trends and insights.
Competitive Position
What’s included in the Competitive Position chapter?
The Competitive Position chapter covers Viad Corp’s performance relative to competitors in each of the products and service markets the company operates in. This includes a detailed competitor matrix comparing the market share, return on assets, return on equity, pricing power and competitive outlook. There are qualitative insights and a detailed SWOT analysis included for each product and service market.
Income Statement
What’s included in the Income Statement chapter?
The Income Statement chapter includes datasets covering Viad Corp’s historical financial performance. Line items include revenue, cost of sales, gross margins, general and administrative costs, research and development costs, depreciation, interest and taxes. This is available in current and historical datasets.
Balance Sheet
What’s included in the Balance Sheet chapter?
The Balance Sheet chapter includes datasets covering Viad Corp’s historical financial health. Current asset and non-current asset accounts include line items like cash, receivables, inventories, property, plant and equipment, investments, goodwill. Current liabilities and non-current liabilities accounts include line items like accounts payable, debts, provisions and lease liabilities. The equity accounts include line items like paid-in capital, retained earnings, employee stock option plans and treasury stock. This is available in current and historical datasets.
Cash Flows
What’s included in the Cash Flows chapter?
The Cash Flows chapter includes detailed line item accounts covering Viad Corp’s operating cash flow activities, financing cash flow activities and investing cash flow activities. This is available in current and historical datasets.
Ratios
What’s included in the Ratios chapter?
The Ratios chapter covers key financial metrics like the operating margin, gross margin, return on equity, return on assets, current ratio, quick ratio, EBIT margins, EBITDA margins, debt ratio, equity ratio and debt to equity ratios. This is available in current and historical datasets.
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Frequently Asked Questions
What is the 2025 revenue for Viad Corp?
According to the 2026 IBISWorld ProcurementIQ report, Viad Corp generated $452.4m in revenue.
Who are Viad Corp’s main competitors?
The 2026 ProcurementIQ report benchmarks Viad Corp against its top competitors across execution score, operational capabilities, pricing power, and market share.
What is Viad Corp’s EBITDA margin?
Viad Corp’s EBITDA margin is reported across a 7-year period in the 2026 IBISWorld ProcurementIQ report. The report includes a full income statement breakdown.
What markets does Viad Corp operate in?
The 2026 report identifies all NAICS-coded product and service markets Viad Corp participates in, including market share, concentration, profitability trends, and average vendor risk ratings.
How many employees does Viad Corp have?
The 2026 ProcurementIQ report lists Viad Corp’s employee count and benchmarks workforce size against key competitors to assess relative operational capacity.
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