IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Newell Brands Inc. SupplierIQ Procurement Profile
Newell Brands Inc. is a global consumer goods company that markets under a portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex, and Campingaz. It organizes its business into three segments: the Home and Commercial Solutions segment, which designs, manufactures, sources, and distributes kitchen appliances, food and home storage, fresh preserving, vacuum sealing, gourmet cookware, bakeware, cutlery, and home fragrance products; the Learning and Development segment, which designs and markets writing instruments, art products, activity-based products, labeling solutions, baby gear, and infant care products; and the Outdoor and Recreation segment, which includes global consumer active lifestyle products for outdoor and outdoor-related activities, including technical apparel and on-the-go beverageware. It sells its products worldwide through an omnichannel approach. The firm is a Delaware corporation founded in 1903. Its headquarters are located in Atlanta, Georgia.
Access this data your way
The SupplierIQ analysis is available in multiple formats to fit seamlessly into your workflow.
What’s included in this SupplierIQ Profile
IBISWorld's SupplierIQ profile covering Newell Brands Inc. includes financial statements, products & service markets, competitive position and key financial health ratios.
Company Snapshot
What’s covered in this SupplierIQ Profile?
This SupplierIQ profile on Newell Brands Inc. covers the company’s financial statements, products & service markets, competitive position and key financial health ratios. Newell Brands Inc., trading as Newell Brands, is a public company with 23.7k employees.
What industries does Newell Brands Inc. operate in?
Newell Brands Inc. primarily operates in All Other Plastics Product Manufacturing, as well as in Forklift & Conveyor Manufacturing in the US, Stationery Product Manufacturing in the US, Miscellaneous Product Manufacturing in the US, Hand Tool & Cutlery Manufacturing in the US, Art & Office Supply Manufacturing in the US, Plastic Film, Sheet & Bag Manufacturing in the US, Alarm, Signal & Traffic Control Equipment Manufacturing in the US, Blind & Shade Manufacturing in the US and Ball Bearing, Ammunition & Other Metal Product Manufacturing in the US.
Product & Service Markets
What’s included in the Product & Service Markets chapter?
The Product & Service Markets chapter provides a breakdown of Newell Brands Inc.’s key product and service segments, organized by standardized industry classifications like NAICS. It includes their market share in each of these markets with market share trends and insights.
Competitive Position
What’s included in the Competitive Position chapter?
The Competitive Position chapter covers Newell Brands Inc.’s performance relative to competitors in each of the products and service markets the company operates in. This includes a detailed competitor matrix comparing the market share, return on assets, return on equity, pricing power and competitive outlook. There are qualitative insights and a detailed SWOT analysis included for each product and service market.
Income Statement
What’s included in the Income Statement chapter?
The Income Statement chapter includes datasets covering Newell Brands Inc.’s historical financial performance. Line items include revenue, cost of sales, gross margins, general and administrative costs, research and development costs, depreciation, interest and taxes. This is available in current and historical datasets.
Balance Sheet
What’s included in the Balance Sheet chapter?
The Balance Sheet chapter includes datasets covering Newell Brands Inc.’s historical financial health. Current asset and non-current asset accounts include line items like cash, receivables, inventories, property, plant and equipment, investments, goodwill. Current liabilities and non-current liabilities accounts include line items like accounts payable, debts, provisions and lease liabilities. The equity accounts include line items like paid-in capital, retained earnings, employee stock option plans and treasury stock. This is available in current and historical datasets.
Cash Flows
What’s included in the Cash Flows chapter?
The Cash Flows chapter includes detailed line item accounts covering Newell Brands Inc.’s operating cash flow activities, financing cash flow activities and investing cash flow activities. This is available in current and historical datasets.
Ratios
What’s included in the Ratios chapter?
The Ratios chapter covers key financial metrics like the operating margin, gross margin, return on equity, return on assets, current ratio, quick ratio, EBIT margins, EBITDA margins, debt ratio, equity ratio and debt to equity ratios. This is available in current and historical datasets.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the 2025 revenue for Newell Brands Inc.?
According to the 2026 IBISWorld ProcurementIQ report, Newell Brands Inc. generated $7.2bn in revenue.
Who are Newell Brands Inc.’s main competitors?
The 2026 ProcurementIQ report benchmarks Newell Brands Inc. against its top competitors across execution score, operational capabilities, pricing power, and market share.
What is Newell Brands Inc.’s EBITDA margin?
Newell Brands Inc.’s EBITDA margin is reported across a 7-year period in the 2026 IBISWorld ProcurementIQ report. The report includes a full income statement breakdown.
What markets does Newell Brands Inc. operate in?
The 2026 report identifies all NAICS-coded product and service markets Newell Brands Inc. participates in, including market share, concentration, profitability trends, and average vendor risk ratings.
How many employees does Newell Brands Inc. have?
The 2026 ProcurementIQ report lists Newell Brands Inc.’s employee count and benchmarks workforce size against key competitors to assess relative operational capacity.
Cut through the noise with intelligence you can trust
