United States
US 32288044 | Procurement

Label Applying & Printing Devices in the US Procurement Price, Data and Insights

IW
IBISWorld Research Department
Analyst New York
Label applying and printing devices are used primarily in an office or warehouse setting where only a few labels are needed. These devices allow users to customize labels by typing information into the device, immediately printing it on the tape, and then manually applying it to a product. The essential buyers include transportation companies, retailers, and grocery stores. Typical suppliers are printing and packaging companies, specialized labeling equipment suppliers, online retailers, and distributors.

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What’s included in this market coverage

IBISWorld's research coverage on the Label Applying & Printing Devices procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.

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About this Market

What’s this procurement report about?

This procurement coverage of the Label Applying & Printing Devices market in the United States includes Label Printers, Identification Press Machines, Dating and Numbering Machines, Label-Applying Machines, Label-Making Machines and Barcode Printers. Standard coding in this coverage includes HS-8422309120-Container Labeling Machines, ISIC-2817-Manufacture of office machinery and equipment (except computers and peripheral equipment), NACE-28.23-Manufacture Of Office Machinery And Equipment (Except Computers And Peripheral Equipment), NAICS-339940-Office Supplies (except Paper) Manufacturing and UNSPSC-44102400-Labeling machines.

What common market terminology is included?

Common market terminology included in the Label Applying & Printing Devices procurement coverage includes Barcode Printer (A device specifically designed for printing barcodes on labels or other media. Barcode printers come in various types, including thermal transfer, direct thermal, and inkjet.), Label Applicator (A machine that automatically applies labels to products or packaging. Label applicators are used to streamline the labeling process in industrial settings.), RFID (Radio-Frequency Identification) (A technology that uses radio waves to identify and track objects. RFID labels or tags can be printed and applied to products for tracking purposes.), Thermal Transfer Printing (A printing method where a thermal print head transfers ink from a ribbon to the label material. It is commonly used for durable and high-quality label printing.), Direct Thermal Printing (A printing method where heat-sensitive paper is used, and the print head applies heat directly to the paper, creating an image. Direct thermal printing is often used for short-term labeling applications.) and Label Stock (The material (paper, film, or other substrate) on which labels are printed. Label stock can vary in terms of adhesiveness, durability, and finish.).

What companies are included as top suppliers?

The top companies covered in the Label Applying & Printing Devices procurement report as suppliers are Newell Brands Inc., Avery Dennison Corporation, Amcor Limited, Wesco International, Inc. and 3M Company.

Opportunity Assessment

What’s included in the Opportunity Assessment chapter?

The Opportunity Assessment chapter provides a comprehensive market analysis of the Label Applying & Printing Devices market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.

The market pricing trends include the Market Price (2026) per device, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.

Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Label Applying & Printing Devices market environment.

Buyer Power Score

What’s included in the Buyer Power Score chapter?

The Buyer Power Score chapter assesses key components impacting Label Applying & Printing Devices procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.

These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.

Price Environment

What’s included in the Price Environment chapter?

The Price Environment chapter covers detailed pricing analysis and datasets on Label Applying & Printing Devices market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.

Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.

Supply Chain & Vendors

What’s included in the Supply Chain & Vendors chapter?

The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Label Applying & Printing Devices market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.

Business Requirements

What’s included in the Business Requirements chapter?

The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.

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Frequently Asked Questions

What is the current market price for Label Applying & Printing Devices?

The 2026 benchmark market price for Label Applying & Printing Devices is $1470 per device. Prices have increased at a CAGR of 0.92 from 2023-26.

Who are the top vendors in the Label Applying & Printing Devices market?

The top vendors in the Label Applying & Printing Devices market include Newell Brands Inc., Avery Dennison Corporation, Amcor Limited, Wesco International, Inc. and 3M Company.

What industries supply the Label Applying & Printing Devices market?

The top industries supplying the Label Applying & Printing Devices market are Computer & Packaged Software Wholesaling in the US, Software Publishing in the US, Plastic & Resin Manufacturing in the US, Petroleum Refining in the US, Semiconductor & Circuit Manufacturing in the US and Semiconductor Machinery Manufacturing in the US.

What is the supply chain risk for Label Applying & Printing Devices?

Low market share concentration strengthens buyer negotiation leverage and pricing flexibility. The label applying and printing devices market features low market share concentration, with numerous vendors competing for contracts. This dynamic enables buyers to drive competitive bidding processes, negotiate more favorable pricing, and secure value-added services. Buyers can strategically diversify their supply base, routinely benchmark suppliers, and push for innovation or tailored service offerings without being locked-in to a dominant provider, thus optimizing cost control and reducing dependency risk.

What factors affect the price of Label Applying & Printing Devices?

The devices ability to print in a single color or multicolor singificantly impacts the price. Devices that can print in color command a higher price due to more advanced functions that cost more to produce and the increased value presented to buyers.

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