RV & Camper Van Rental in the US - Market Research Report (2013-2028)
New York, United States
Last Updated: September 2023
NAICS OD5841Revenue
$829.7m
Past 5-Year Growth
Profit
$XXX.Xm
Employees
15,656
Businesses
1,954
Wages
$XXX.Xm
RV & Camper Van Rental in the US industry analysis
The past five years have brought revenue growth for RV and camper van rental agencies as consumers were less able to purchase personal RVs and camper vans and instead turned to rental services. Supply issues amid the COVID-19 pandemic pushed prices through the roof, and severe inflation and interest rate hikes made renting the better option for camping enthusiasts and brought revenue growth for rental dealers. Industry-wide revenue has been growing at a CAGR of 2.1% over the past five years and is expected to total $829.7 million in 2023, when revenue will jump by an estimated 0.6%.When consumers were forced to cancel their vacations as the COVID-19 pandemic reached its height, many travel-related industries faced severe drops to revenue. Rental agencies were able to avoid most of this downturn and facerd only a slight dip in revenue, though, as RVs and camper vans became attractive to many cooper-up consumers as one of the only remaining options to take a socially-distanced vacation. The release of pent-up demand in 2021 brought a spike in revenue for the industry as consumers scheduled much-needed vacations. This strong revenue growth has made the industry's fixed costs more manageable, lifting profit.Over the next five years, the long-term trends in consumer behavior will continue to keep RV and camper van rental services on an upward trajectory. A growing preference for more comfortable camping experiences and the continuation of work-from-home policies will encourage renters to choose premium RVs with Wi-Fi connectivity and smartphone integration. While intensifying competition from peer-to-peer rental platforms like RVShare and Outdoorsy will undoubtedly continue to pressure the industry, steady growth in disposable income will ensure consumers continue to take vacations and seek RV and camper van rentals. Overall, industry revenue is forecast to climb at a CAGR of 1.9% over the five years through 2028 to total $909.8 million.
Trends and Insights
- The industry's services performed well through the COVID-19 pandemic. While other travel-related industries faced severe revenue drops, RVs and camper vans provided consumers a safe way to get out of the house. This unique position helped rental agencies face only a slight dip in revenue, which was more than made up for in 2021 as pent-up demand was released and consumers took much needed vacations.
- Motorhomes are accessible to consumers. While towable RVs rely on the renter having a truck or SUV capable of towing heavy trailers, motorhomes are self-contained vehicles that allow consumers to avoid putting miles on their own personal vehicles.
- Scenic regions have more camping enthusiasts. RV and camper van rental agencies are more common in areas like the Southwest and Rocky Mountains where natural parks and preserves drive demand for camping vehicles.
- Consumers are price-sensitive. Many renters are seeking out the industry’s services because they can’t afford to buy their own RV or camper van, so rental agencies need to competitively price their rates and security deposits to keep their vehicles accessible to camping enthusiasts.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 2.1 % over the past five years, to reach an estimated $829.7m in 2023.
Trends and Insights
Consumers sought rentals as RV prices soared
- Supply chain issues stemming from the COVID-19 pandemic led to skyrocketing prices for RVs and camper vans.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Growing spending and disposable income will promote vacations
- Following the volatility of the previous five years, consumer spending and per capita disposable income are set to steadily expand over the next five years.
Biggest companies in the RV & Camper Van Rental in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Tourism Holdings Limited | 261.2 | 40.0 | 15.3 | |
Cruise America Inc. | 185.7 | 28.6 | 15.4 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Class A, Class C and Class B. Class A is the largest segment of the RV & Camper Van Rental in the US.
Trends and Insights
Motorhomes are accessible to more consumers
- Motorhomes, RVs with engines that can drive themselves, account for the lion's share of industry revenue as they're larger and come with higher rental rates and security deposits.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Car Rental in the US
Complementors
- Recreational Vehicle Dealers in the US
- Truck Rental in the US
- Auto Mechanics in the US
International industries
- Truck, Trailer & Motor Home Manufacturing in Canada
- Car Rental in Australia
- Car Rental & Leasing in the UK
Table of Contents
About this industry
Industry definition
This industry rents or leases recreational vehicles (RVs) and camper vans. Consigning recreational vehicles on behalf of private owners is included in this industry. Retailing RVs and lease-to-own and time-sharing arrangements are excluded from this industry.
What's included in this industry?
Short-term leasing of camper vansShort-term leasing of recreational vehiclesConsignment leasing of recreational vehiclesCompanies
Tourism Holdings LimitedCruise America Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
BABY BOOMERSSLIDEOUTCONSIGNMENTIndustry Code
NAICS 53212 - RV & Camper Van Rental in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The industry's services performed well through the COVID-19 pandemic. While other travel-related industries faced severe revenue drops, RVs and camper vans provided consumers...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Motorhomes are accessible to consumers. While towable RVs rely on the renter having a truck or SUV capable of towing heavy trailers, motorhomes are self-contained vehicles th...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Scenic regions have more camping enthusiasts. RV and camper van rental agencies are more common in areas like the Southwest and Rocky Mountains where natural parks and preser...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each state in 2023
- Number and share of revenue each state accounts for in 2023
- Number and share of wages each state accounts for in 2023
- Number and share of employees in each state in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Consumers are price-sensitive. Many renters are seeking out the industry’s services because they can’t afford to buy their own RV or camper van, so rental agencies need to co...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Major companies are globalizing. Cruise America is set to begin International Operations from its Long Island, NY, location, and New Zealand-based Tourism Holdings has recent...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Tourism Holdings Limited's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Cruise America Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Tourism Holdings Limited, and factors influencing its performance in the industry
- Description and key data for Cruise America Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Emissions regulations somewhat lift purchasing costs. Tightening EPA regulations are making more costly fuel-efficient RVs and camper vans the norm, and capital intensity for...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit is slightly expanding as revenue climbs. Rental agencies have enjoyed revenue growth that has made fixed costs more manageable, but price-based competition from both i...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Industry Multiples (2016-2021)
- Industry Tax Structure (2016-2021)
- Income Statement (2016-2021)
- Balance Sheet (2016-2021)
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the RV & Camper Van Rental in the US industry in United States in 2024?
The market size of the RV & Camper Van Rental in the US industry in United States is $829.7m in 2024.
How many businesses are there in the RV & Camper Van Rental in the US industry in 2023?
There are 1,954 businesses in the RV & Camper Van Rental in the US industry in United States, which has grown at a CAGR of 1.2 % between 2018 and 2023.
Has the RV & Camper Van Rental in the US industry in United States grown or declined over the past 5 years?
The market size of the RV & Camper Van Rental in the US industry in United States has been growing at a CAGR of 2.1 % between 2018 and 2023.
What is the forecast growth of the RV & Camper Van Rental in the US industry in United States over the next 5 years?
Over the next five years, the RV & Camper Van Rental in the US industry in United States is expected to grow.
What are the biggest companies in the RV & Camper Van Rental in the US market in United States?
The biggest companies operating in the RV & Camper Van Rental market in United States are Tourism Holdings Limited and Cruise America Inc.
What does the RV & Camper Van Rental in the US in United States include?
Short-term leasing of camper vans and Short-term leasing of recreational vehicles are part of the RV & Camper Van Rental in the US industry.
Which companies have the highest market share in the RV & Camper Van Rental in the US in United States?
The company holding the most market share in United States is Tourism Holdings Limited.
How competitive is the RV & Camper Van Rental in the US industry in United States?
The level of competition is moderate and increasing in the RV & Camper Van Rental in the US industry in United States.
