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Hotels & Motels in Wisconsin

Author.Name IBISWorld United States Last Updated: April 2025 NAICS WI72111

Hotels & Motels in Wisconsin industry analysis

The Hotels & Motels industry in Wisconsin is expected to grow an annualized x% to $x.x billion over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments increased an annualized x.x% to x,xxx locations. Industry employment has decreased an annualized -x.x% to x,xxx workers, while industry wages have increased an annualized x% to $x.x million.

Over the five years to 2030, the industry is expected to grow an annualized x% to $x.x billion, while the national industry is expected to grow x.x%. Industry establishments are forecast to grow x.x% to x,xxx locations. Industry employment is expected to increase an annualized x.x% to x,xxx workers, while industry wages are forecast to increase x% to $x.x million.

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About the Hotels & Motels in Wisconsin Market Research Report

What’s Included in the Hotels & Motels in Wisconsin Market Research Report

Definition of the Hotels & Motels in Wisconsin?

Operators in this industry provide short-term lodging in hotels, motor hotels (motels) and resort hotels. Operators may also offer food and beverage services, recreational services, conference room and convention services, laundry services, parking and other services.

What’s included in the Hotels & Motels in Wisconsin?

The Hotels & Motels in Wisconsin includes operating short-term hotels, operating short-term motor hotels, operating short-term resort hotels and operating short-term motels. Related terms covered in the Hotels & Motels in Wisconsin industry report includes a measurement that is calculated by multiplying a hotel's average daily room rate by its occupancy rate, actual published room tariffs and computerized systems used to store and retrieve information and conduct transactions related to travel.

Industry Performance of the Hotels & Motels industry in Wisconsin

Benchmark the Hotels & Motels in Wisconsin industry performance with all WI county and national performance.

Hotels & Motels in Wisconsin

#24 in Highest Revenue 1.2% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Hotels & Motels in the US


Revenue (2024)
Annual Growth (2019-24)
Annual Growth (2024-29)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Hotels & Motels industry in Wisconsin

See how key industry drivers, such as population, median houshold income, per capita disposable income, domestic trips by us residents, consumer spending and inbound trips by non-us residents are impacting Hotels & Motels in Wisconsin

Wisconsin Economic Indicators

Population
Median Houshold Income
Per Capita Disposable Income

View more economic information in WI State Economic profile

US Key External Drivers

Domestic trips by US residents
Consumer spending
Inbound trips by non-US residents

For the full list of industry drivers, see report purchase options.

County Data of the Hotels & Motels industry in Wisconsin

Access proprietary data on county in the Hotels & Motels in Wisconsin, such as Milwaukee County, Dane County and Walworth County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Hotels & Motels industry in Wisconsin

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Hotels & Motels industry in Wisconsin in 2025?

The market size of the Hotels & Motels industry in Wisconsin is $3.0bn in 2025.

How many businesses are there in the Hotels & Motels industry in Wisconsin in 2025?

There are 2,788 businesses in the Hotels & Motels industry in Wisconsin, which has been growing at an average annual rate of 5.1% from 2020 to 2025.

Has the Hotels & Motels industry in Wisconsin grown or declined over the past 5 years?

The market size of the Hotels & Motels industry in Wisconsin has been growing at an average annual rate of 12.0% from 2020 to 2025.

How many employees in the Hotels & Motels industry in Wisconsin in 2025?

There are 25,460 employees in the Hotels & Motels industry in Wisconsin, which has been declining at an average annual rate of -2.9% from 2020 to 2025.