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Media Representative Firms in Michigan

Author.Name IBISWorld United States Last Updated: April 2025 NAICS MI54184

Media Representative Firms in Michigan industry analysis

The Media Representative Firms industry in Michigan is expected to decline an annualized -x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments decreased an annualized -x.x% to xxx locations. Industry employment has decreased an annualized -x.x% to xxx workers, while industry wages have decreased an annualized -x% to $x.x million.

Over the five years to 2030, the industry is expected to decline an annualized -x.x% to $x.x million, while the national industry is expected to decline -x.x%. Industry establishments are forecast to decline -x% to xxx locations. Industry employment is expected to decrease an annualized -x.x% to xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Media Representative Firms in Michigan Market Research Report

What’s Included in the Media Representative Firms in Michigan Market Research Report

Definition of the Media Representative Firms in Michigan?

Industry firms are independent representatives that sell media time or space for owners of media entities. Operators in this industry are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source.

What’s included in the Media Representative Firms in Michigan?

The Media Representative Firms in Michigan includes selling digital media advertising, selling magazine advertising, selling newspaper advertising, selling radio advertising and selling television advertising. Related terms covered in the Media Representative Firms in Michigan industry report includes advertising in specific locales rather than on a national level, a promotion that offers short-term incentives for buyers, such as coupons and rebates, noninteractive media including tv, radio, newspapers and magazines and the number of copies of an average issue that a newspaper or publication distributes.

Industry Performance of the Media Representative Firms industry in Michigan

Benchmark the Media Representative Firms in Michigan industry performance with all MI county and national performance.

Media Representative Firms in Michigan

#7 in Highest Revenue 2.4% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Media Representative Firms in the US


Revenue (2024)
Annual Growth (2019-24)
Annual Growth (2024-29)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Media Representative Firms industry in Michigan

See how key industry drivers, such as population, labor force participation rate, per capita disposable income, total advertising expenditure, corporate profit and print advertising expenditure are impacting Media Representative Firms in Michigan

Michigan Economic Indicators

Population
Labor Force Participation Rate
Per Capita Disposable Income

View more economic information in MI State Economic profile

US Key External Drivers

Total advertising expenditure
Corporate profit
Print advertising expenditure

For the full list of industry drivers, see report purchase options.

County Data of the Media Representative Firms industry in Michigan

Access proprietary data on county in the Media Representative Firms in Michigan, such as Oakland County, Wayne County and Kent County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Media Representative Firms industry in Michigan

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Media Representative Firms industry in Michigan in 2025?

The market size of the Media Representative Firms industry in Michigan is $879.4m in 2025.

How many businesses are there in the Media Representative Firms industry in Michigan in 2025?

There are 127 businesses in the Media Representative Firms industry in Michigan, which has been declining at an average annual rate of -1.2% from 2020 to 2025.

Has the Media Representative Firms industry in Michigan grown or declined over the past 5 years?

The market size of the Media Representative Firms industry in Michigan has been declining at an average annual rate of -0.2% from 2020 to 2025.

How many employees in the Media Representative Firms industry in Michigan in 2025?

There are 376 employees in the Media Representative Firms industry in Michigan, which has been declining at an average annual rate of -1.8% from 2020 to 2025.