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Toy & Craft Supplies Wholesaling in California

Author.Name IBISWorld United States Last Updated: April 2025 NAICS CA42392

Toy & Craft Supplies Wholesaling in California industry analysis

The Toy & Craft Supplies Wholesaling industry in California is expected to grow an annualized x.x% to $x.x billion over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments decreased an annualized -x.x% to x,xxx locations. Industry employment has increased an annualized x.x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x billion.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x billion, while the national industry is expected to grow x.x%. Industry establishments are forecast to grow x.x% to x,xxx locations. Industry employment is expected to increase an annualized x.x% to x,xxx workers, while industry wages are forecast to increase x% to $x.x billion.

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About the Toy & Craft Supplies Wholesaling in California Market Research Report

What’s Included in the Toy & Craft Supplies Wholesaling in California Market Research Report

Definition of the Toy & Craft Supplies Wholesaling in California?

This industry consists of wholesalers of toys and craft supplies, including fireworks, video games, playing cards and hobby goods. These products are purchased from domestic and international manufacturers and the merchandise is then sold to retailers, such as discount department stores, big-box stores and independent specialty toy stores.

What’s included in the Toy & Craft Supplies Wholesaling in California?

The Toy & Craft Supplies Wholesaling in California includes wholesaling vehicle toys (not including bicycles), wholesaling coloring books, wholesaling craft and model kits, wholesaling dolls, wholesaling electronic games, wholesaling fireworks, wholesaling hobby supplies, wholesaling playing cards and wholesaling games and puzzles. Related terms covered in the Toy & Craft Supplies Wholesaling in California industry report includes a child between the ages of eight and 12 years old, the state where children outgrow toys at a younger age than the target market, resulting in greater demand for more adult-like merchandise, owning different parts of the supply chain, either in the form of forward integration (owning upstream suppliers) or backward integration (owning downstream buyers), consumers born between 1946 and 1964 who account for a major proportion of the population, a retail store that is differentiated by its sheer size and large range of products, including electronics, household goods and other consumer products, the relocation of a company's business process, such as manufacturing or accounting, from one country to another, whether the work is outsourced or stays within the company and to procure goods or services under contract with an outside supplier.

Industry Performance of the Toy & Craft Supplies Wholesaling industry in California

Benchmark the Toy & Craft Supplies Wholesaling in California industry performance with all CA county and national performance.

Toy & Craft Supplies Wholesaling in California

#1 in Highest Revenue 34.8% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Toy & Craft Supplies Wholesaling in the US


Revenue (2024)
Annual Growth (2019-24)
Annual Growth (2024-29)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Toy & Craft Supplies Wholesaling industry in California

See how key industry drivers, such as population, new business formation, per capita disposable income, import penetration into the manufacturing sector, consumer confidence index and demand from department stores are impacting Toy & Craft Supplies Wholesaling in California

California Economic Indicators

Population
New Business Formation
Per Capita Disposable Income

View more economic information in CA State Economic profile

US Key External Drivers

Import penetration into the manufacturing sector
Consumer confidence index
Demand from department stores

For the full list of industry drivers, see report purchase options.

County Data of the Toy & Craft Supplies Wholesaling industry in California

Access proprietary data on county in the Toy & Craft Supplies Wholesaling in California, such as Los Angeles County, Orange County and San Bernardino County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Toy & Craft Supplies Wholesaling industry in California

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Toy & Craft Supplies Wholesaling industry in California in 2025?

The market size of the Toy & Craft Supplies Wholesaling industry in California is $15.6bn in 2025.

How many businesses are there in the Toy & Craft Supplies Wholesaling industry in California in 2025?

There are 2,805 businesses in the Toy & Craft Supplies Wholesaling industry in California, which has been declining at an average annual rate of -0.4% from 2020 to 2025.

Has the Toy & Craft Supplies Wholesaling industry in California grown or declined over the past 5 years?

The market size of the Toy & Craft Supplies Wholesaling industry in California has been growing at an average annual rate of 1.3% from 2020 to 2025.

How many employees in the Toy & Craft Supplies Wholesaling industry in California in 2025?

There are 12,483 employees in the Toy & Craft Supplies Wholesaling industry in California, which has been growing at an average annual rate of 1.1% from 2020 to 2025.