Heart on sleeves: Strong demand for customized tattoos will foster revenue growth

Over the past decade, and especially over the past five years, tattoos have become unprecedentedly popular. About three in 10 Americans have a tattoo and that proportion climbs to nearly half among millennials. This age group has been the driving force behind industry growth over the past five years because not only have more of them obtained tattoos, but those with tattoos have also obtained more than in any previous generation. As a result, the Tattoo Artists industry's customer base has expanded significantly, as has the revenue generated per customer. Demand for tattoos is driven primarily by demographic and cultural trends rather than economic forces...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry’s customer base has expanded significantly, as has the revenue generated per customer
  • Profit margins in this industry are high and have grown over the past five years
  • Customers may also opt for greater customization and complexity for their tattoos
  • Industry Report - Industry Analysis Chapter

    Over the past decade, and especially in the past five years, tattoos have become unprecedentedly popular. Long obtained mostly by members of limited subcultures, the stigma surrounding tattoos began fading gradually after they were adopted in large numbers by the men enlisted on naval vessels during the Second World War. With each successive generation, tattoos have become more widely accepted. Today, about three in 10 Americans has a tattoo. Over the five years to 2017, their particular popularity among millennials, nearly half of whom have been inked at least once, has driven a rapid expansion of the Tattoo Artists industry, furthering its rise from countercultural niche to big business. During this period, IBISWorld expects industry revenue to rise at an annualized rate of 9.2% t...purchase to read more.

    Additional Insights for the Tattoo Artists Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Tattoo Artists Industry are

  • Access to highly skilled workforce
  • Having a good reputation
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Number of adults aged 20 to 64 and Per capita disposable income in the Tattoo Artists industry impact industry performance..

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    What's in this report

    What is the Tattoo Artists Industry?

    This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services.

    Industry Products
  • Custom-designed tattoos
  • Predesigned tattoos
  • Piercings
  • Industry Activities
  • Designing customized tattoos
  • Providing body piercings
  • Predesigning tattoos
  • Maintaining aftercare tattoo services
  • Administering permanent makeup tattoos
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of adults aged 20 to 64
  • Per capita disposable income
  • Regulation
  • Access to credit

  • Current Performance
  • Demographics and demand
  • High margins
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumers and income
  • Industry structure
  • No regrets
  • Table: Tattoo Artists Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Tattoo Artists Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Commercial Leasing
  • Ink Manufacturing
  • Medical Device Manufacturing

  • Products & Services
  • Custom-designed tattoos
  • Predesigned tattoos
  • Piercings
  • Other
  • Chart: Tattoo Artists Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women aged under 35
  • Individuals aged 35 to 50
  • Men aged under 35
  • Individuals aged 51 to 69
  • Individuals aged 70 and older
  • Chart: Major Market Segmentation for the Tattoo Artists Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Tattoo Artists

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Tattoo Artists Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Tattoo Artists Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Tattoo Artists Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Consumer Confidence Index (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • An autoclave is a device that eradicates bacteria and viruses for tattoo equipment.
  • Tattoo Removal
  • The process of removing permanent tattoos, typically using lasers.
  • Ultrasonic Cleaner
  • A cleaning device that vibrates all the particles out of tattoo equipment, thus ensuring safe and clean equipment.
  • What Our Customers Say

    Why buy this report?

    The Tattoo Artists Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Tattoo Artists:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Tattoo Artists market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Tattoo Artists, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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